Month: March 2023

Categories
Operations

Electronic payroll, an intelligent automation ecosystem

Both billing and electronic payroll are part of a new  online ecosystem  that allows companies to optimize their digital transformation processes. Beyond improving the tax collection base, it evolves the settlement or portfolio management systems, reducing times and costs in the operation.

Electronic payroll is   an automated solution that allows greater  traceability  of information, control of payments and  digital repository . This is a change that has been accelerated by the pandemic and has led companies to evolve and take advantage of the opportunities of the  online era  from  electronic invoicing  and  payroll.

Electronic payroll: business transformation opportunities

Colombia is a pioneer country in Latin America in the field of electronic payroll. This is a technological solution   that leverages the  automation of processes  and seeks to be connected with companies and businesses throughout the country to improve tax collection through the  Directorate of National Taxes and Customs -DIAN . Its objective is focused on making manual payroll processes  , which were previously carried out in Excel or documents, operate automatically  and  connected to the DIAN. How do they do it in   Chain ?

“At  Cadena  we have integrated and automated the manual processes of  electronic payroll. This has allowed us to reduce and achieve time savings of  70% , that is, procedures that took up to 20 days to carry out, now we do it automatically in a week”, says Juan Calle, Manager of the Chain’s financial process.

Cadena offers electronic services accompanied by  technologies  of the  Fourth Revolution  such as  Artificial Intelligence  and  Big data . This makes it possible to cover both companies that liquidate between 10 and 20 collaborators and companies that must pay 10,000 or 12,000 employees.

Electronic payroll key points

  • Less probability of loss or leakage of  information  and constant traceability of the same throughout the payroll process.
  •  Data  protection  and  security .
  • Automation  of processes, reduction of time, money and physical effort.
  • Personalized reports according to the needs of your  company .

A financial digital transformation process

With the implementation of  electronic payroll  to the digital ecosystem of the DIAN, organizations will be able to benefit from the following points to accelerate their  technological transformation  in financial processes.

1  Information in the cloud

The intelligent storage  of information in the cloud allows you to access it from any device with an internet connection. This will speed up the electronic payroll process and will give you the possibility of saving  hardware  and technical support costs.

2  Market scalability

Business scalability refers   to the ability of a company to grow in the market, generating value and meeting current demands. This is an opportunity that you can achieve with the  digital ecosystem  of both  payroll  and  electronic invoicing .

3  Reduces human errors

Thanks to the automation with  artificial intelligence  that electronic payroll offers you  ,  you can avoid errors and be more precise with the information you process for the DIAN.

“Currently we have around 750 clients within the payroll and electronic invoicing processes, to whom we issue 13,000 monthly transactions. Our goal for the following year is to have 1,000 clients to whom we carry out a million transactions”, adds Juan Calle, Manager of  Cadena’s financial process.
 

Categories
Operations

Automation, data and personalized experiences: Banco Falabella success story

In order for companies to carry out increasingly reliable, transparent and secure businesses, it is necessary to correctly manage and prevent risks of money laundering, financing of terrorism and financing for the proliferation of weapons of mass destruction (LA/FT/FPWMD ).

Currently, there are companies obliged to establish a  Comprehensive LA/FT/FPADM Risk Self-control and Management System , which implies the identification of their own risks and the analysis of their exposure to them, contemplating factors such as geographical areas where they operate, their counterparties and final beneficiaries, among other relevant aspects.

Even if you are thinking of implementing an  ML/FT risk management system, you should consider the possibility of using technological tools or digital platforms that support the processes established for the correct relationship with third parties.

Why is it important to evolve and promote digital transformation focused on LA/FT/FPADM risk management?

Organizations must be aware that risk scenarios will always exist and begin to promote uncertainty management and incorporate for this purpose all the necessary tools that have emerged thanks to  digital transformation.

“Well-used technology  is an ally of the human being, because it contributes to guaranteeing a better quality of life and better decision-making. In everyday life, it makes it possible  to manage risks  such as early warnings of tsunamis and droughts,” says Juan Camilo Tirado Marín, administrative director of Agrograin SA.

How to implement technologies in favor of ML/FT risk management?

These are good practices recommended by Juan Camilo Tirado Marín, administrative director of Agrograin SA

1

Do not weaken controls with third parties (interest groups, employees, area of ​​​​influence, etc.), based on your own perceptions.

2

Implement  focus groups , where participants can share news and discuss these platforms and their updates, from which valuable information can be obtained. This would help the team in charge of ML/FT/FPWMD risk management to be increasingly autonomous and expert on the subject.

3

Carry out a standardization of the process to define a procedure, establish a methodology, delimit the scope of each user and make this implementation more organized.

4

Segment the information, evaluating which alerts and results are repetitive, so that it is increasingly refined and that access to it is faster and faster.

If you are taking your first steps in ML/FT risk management, what to do?

You have the advantage of handling these issues correctly from scratch, so you can promote the independence of the risk management team, give them autonomy and empowerment to consult any third party with whom they intend to do business in the company.

If you still do not have platforms or technologies focused on ML/FT risk management

  • Implement risk management processes, ML/FT, as a prevention method and not after the risk has materialized.
  • Train your staff in the use of ML/FT risk management platforms, so that everyone is clear about the reasons for each decision in the organization.

What benefits does the implementation of these digital platforms against ML/FT risks bring to a company?

technological transformation

“When risk management is comprehensive, it must incorporate or promote the acquisition of platforms and  technological developments  and guarantee access to reliable, relevant, timely and useful information. Thinking about the management of these risks without digital tools would be ineffective,” adds Juan Camilo Tirado Marín, administrative director of Agrograin SA.

Good reputation

These platforms allow you to have clear, reliable and complete information on the legal and natural persons with whom you have or are thinking of establishing relationships of trust, and avoid entering into contractual relationships with organizations that carry out criminal activities. With risk management and the support of technological tools, you can mitigate the exposure and/or materialization of risks associated with money laundering and terrorist financing.

Stability

ML/FT risk management with the support of platforms or technological tools contribute to the stability of businesses based on informed decision-making that builds the future of the company.

Certainty

Uncertainty   is one of the main characteristics of today’s world and one way to reduce it is by trying to provide the highest possible certainty . Platforms or support tools for ML/TF risk management provide this value to organizations that face uncertainty on a day-to-day basis, because from them security, trust and reliable and timely information are obtained for the decisions that are made. what to carry out

If you don’t know where to start, look for allies to support you in this effort. Cadena, for example, is a company that accompanies the transformation of ML/FT risk management processes with an expert legal team. Learn more  here .

Source:  Juan Camilo Tirado Marín, administrative director of Agrograin SA, expert in asset laundering risk management, terrorist financing and weapons of mass destruction.

Categories
Technology

Incentive Program: an ally to increase productivity

An incentive program is an efficient tool for those companies that seek to grow their sales and differentiate themselves from their competitors, since they improve the productivity and motivation of employees when achieving joint objectives. Learn about its benefits and how it works.

Did you know that companies that have an  incentive plan  increase their  sales by 50%  and obtain  benefits  of  27%  more than the rest of  the companies  in the sector? According to a  study of labor trends by the multinational Sodexo .

This is accompanied by other advantages such as  dynamizing the commercial area, distribution channels  and   the  sales force,  to retain   employees with strategies and thus, strategically reward compliance with the proposed results. For example, a cash bonus or a catalog of prizes that reward the effort of an employee who generated value for the company.

How does an incentive program work?

“Our starting point is to understand that  motivation  starts from the  aspiration  and being of each collaborator. For this reason, we start with the collection of  information  on each participant, for the construction of the model that best suits them, as well as the analysis of the sector and the company .  With 360° knowledge of the person and the company, we achieve that the expected extra mile results in the employee choosing a reward to their liking or need”, says Manuel del Corral, Manager of the Chain Marketing Process, a company that He has been working for more than 18 years building  incentive models  to support businesses that want to inspire their teams. 

Other key aspects of an incentive plan are:

1

Define objectives
 Set yourself quarterly, semi-annual and annual goals linked to the priority that the  company has .

2

Identify the interests of your employees
 Be clear about what  motivates  your  collaborators : free time, rewards or money. Based on this information, adapt what type of  incentive  you are going to give your team.

3

Measurement
Make control boards with the   business  indicators  and the results of the  proposed objectives  . With this point, you will be able to follow up on priorities and detect challenges on time.

Another strength of incentive plans is prioritizing the well-being of employees and improving their job performance. At Cadena we present you with an offer that integrates analytics, business intelligence and automation of processes framed in interaction. We currently have more than 15,000 participants and approximately 1,018 physical and digital references with more than 70 national providers.

Incentive program: success stories of global companies

Netflix: time flexibility

This is a  company  that is committed to rewarding and increasing the motivation of its work teams, giving them the possibility of distributing working hours. Its  main objective  is for  employees  to give results regardless of how they manage their vacations, free time or work.

Mattel: Paid Time Off

For this  company , it is important that its employees share time with their families. For them, employees have 16 free and paid hours a year as a  labor benefit  to participate in school events or family activities.

Facebook: financial bonus

For this  company , it is important that its employees share time with their families. For them, employees have 16 free and paid hours a year as a  labor benefit  to participate in school events or family activities.

“Our purpose is to continue supporting organizations to transform their marketing processes, we are experts so that through technology, we find an effective way to reach consumers, based on the most important asset: human capital,” adds Manuel Del Corral, Manager of the Chain Marketing Process.

Categories
Operations

Electronic invoicing, the first step for the transformation of your processes

Business intelligence, process automation and cost reduction in the operation and in times, are some of the benefits of electronic invoicing. Here we share its advantages with Federico Giraldo, Director of Electronic Invoicing for  the Chain.

“Today is closing day and this invoice is not ready” or “I must wait more than 60 days to have cash flow again”… If you have mentioned or heard any of these phrases, your solution is in electronic  invoices . With them, the methods of reorganizing  digital strategies  gave way to the implementation of new technologies such as  blockchain  and  big  data ,  which allow automating processes, data and improving the  security  of documents in the cloud and the positioning of  digital identity. .

Since 2013, the  Directorate of National Taxes and Customs -DIAN- began working on a project for the massification of electronic invoicing, taking models from Chile and Mexico and, although this is currently a mandatory legal requirement for Colombian companies , it is also an opportunity to adapt to the  digital era and give scalability to technological  processes that allow the country to position itself among the world trends.

This, hand in hand with  technologies  such as  process automation and  artificial intelligence  that allow the  invoices  that are issued to comply with legal regulations and the data to be true, all this, within an integrated and efficient report, which is equal to the traditional invoice , guarantee transparency and be issued, delivered, accepted, preserved and exhibited.

recommended trends

Federico Giraldo, Commercial Director of  Cadena,  shares the following good practices on  electronic invoicing  to take into account:

 
  • Referents

Mexico and Chile have approximately 100% in the  massification of the electronic invoice. This data and their actions have made them pioneers in Latin America, in addition, it has allowed them to control tax evasion.

  • Market place services ecosystems 

There are online markets for  invoices  that are dedicated to the commercialization of these, through  digital platforms . This is an option to connect companies with the need for capital and interested investors  seek security in their transactions and “attractive” profitability.

  • Simplicity and clarity in the information

According to a study  by JD Power and Associates ,  30% of business customer service calls are billing related. It is there, where this  electronic invoice process  seeks not only to provide information that is easily read, but also to organize finances to simplify day-to-day tasks and make it easy for the client to have information with  clear data  on their accounts anywhere. of the world.

“From Cadena, this  electronic invoicing process is much easier for companies, since they have access to the entire process of controlling, issuing, receiving and negotiating invoices. With this new digital ecosystem, companies have the necessary liquidity in less than 24 hours to continue operating their businesses and eliminating monthly procedures that do not generate value for companies”, says Federico Giraldo, Director of Electronic Invoicing for the Chain.

Cadena: a technological solution to take electronic invoicing to another level

These are some advantages of the chain platform.

  • Automated controls   that allow the operation to flow quickly in the issuance of  invoices to customers  or  stakeholders .
  • Data architecture to integrate systems and thus make the issuance of the  invoice  much more agile.
  • Alerts of invoices prepared, reviewed and approved to give  traceability  to the  information .
  • Increase in productivity, information quality and response capacity.
  • Accompaniment and  customer service  throughout the process before, during and after the invoice.
  • Guarantee of authenticity of the electronic invoice.

How to prepare to start the electronic invoice processes?

  • Carry out the billing process on time, along the way there may be accounting gaps that hinder the assembly of data.
  • Look for providers who have  experience  in this  niche market , are flexible, and guide you throughout the billing process.
At Cadena we have more than 13 years of experience. Today we are operating with more than 100,000 companies to whom we issue more than 13 million documents per month, offering technological solutions with plans starting at $49,000 pesos.

Categories
Innovation

Personalized experiences: new ways to understand the consumer

One of the strategic components of the relationship between client and brand is the digital experience. It is not enough that it be satisfactory. It must also be differentiating and personalized to avoid frustrations during the consumer purchasing process.

More than 81% of companies expect to compete largely or entirely based on  customer experience . This, in order to create authentic and valuable connections for users  according to a study carried out by Gartner.

In fact, one in three  customers  express frustration with a  brand  in basic aspects such as not recognizing them as a frequent consumer  or having sent them offers for products they had previously purchased.

Brands must evolve and  generate connections  and interactions with users. In this way, lasting relationships can be built in which they feel that they generate value.

Experiential communications: the success story of Grupo Familia

They transformed the focus of their portfolio promotion strategies by changing the way they display their products from the start of the business. Its objective, more than promoting sales, was to transfer knowledge and educate its consumers on responsible purchasing, physical and emotional well-being, and the correct use of hygiene and disinfection products to mitigate the spread of the virus. As a result, in record time, they created the channel www.cuidateenfamilia.com to be present in the most restrictive moments of the pandemic.

“We have learned that personalization is magical when we are able to respond to the needs of our most segmented communities and even to specific people directly. This is how we have managed to create links between customers and our brands”, says Lucas López, vice president of marketing for Grupo Familia.
 

Key points of your digital communications

  • Two-way communication with consumers

Through their  online platforms , social networks and website, they develop   brand  strategies  that generate value and memorable experiences  for their communities.

His goal is to have direct interactions with the audience to understand what their pains, feelings and motivations are. In this way they achieve recommendation, recall and connection with brands from emotions.

  • Active listening

Along this path, they have more clearly identified the interests and concerns that their audiences have regarding social, environmental, well-being and mental health issues. In response to the opinions of their consumers, they created different initiatives, including:

1

Loving  the Planet,  in which women were invited to participate in the planting of more than 1,000 trees in the Amazon.

2

They made an  alliance with  WorldVision  to deliver 60,000 feminine hygiene products to girls and young people from the most vulnerable strata, so that they do not have limitations in their daily lives, can attend their schools and enjoy their leisure time.

3

They created  free consultation spaces   with health specialists to accompany and advise their consumers during the pandemic.

  • Communications within the organization

The key to the success of  external digital experiences  is to implement them for internal audiences as well. For this reason, it is important that  employees  are aligned with the purpose of the  company  , the business objectives and the shared vision.

  • Omnipresence and multichannel strategies

One of the differentiators of  Grupo Familia is that its  brands  offer  ubiquitous experiences  in any channel that the user looks for. To do this, they develop online navigation with a   clear, easy and fast onboarding .

An example is  Íntima wear , which has as an added value the freedom, security and confidence it provides in its sales channels  , where they provide personalized advice and educate their consumers in an exclusive digital space for this solution.

  • Receive and take action on customer feedback

Data creates value for  consumers . For this reason, Grupo Familia optimizes  communications  to understand its communities, not in a massive way but in a personalized way, and thus they have managed to connect with more than 80 million people, focusing on their tastes, needs, and lifestyles.

One of the greatest lessons learned by Grupo Familia was understanding that its customer relationship points do not function as isolated entities, but must be interconnected to improve the digital experience. One example is the free clinics of the Nosotras brand, which have now been extended to other brands such as Pequeñín, so that parents also receive advice in their day-to-day lives.
Source:  Lucas López, vice president of marketing for
Grupo Familia.

Categories
Innovation

Personalized user experiences through digital strategy, how to achieve them?

The user interface, the responsiveness, the communication methods and the delivery of data in real time, are some key elements to generate satisfactory digital experiences.

86% of consumers who have a satisfactory online experience are willing to pay more to receive it,  according to a study conducted by Tempkin Group.

This seeks to connect the emotions of customers with the brand, in order to generate memories that lead them to make a purchase decision. Even those moments during the user’s digital experience that are emotionally charged will make the memory of the brand remain longer in the brain’s imagination.

Key aspects during the digital experience

  • Communication:  it is key to achieve dynamic connections and relationships between sender and receiver, in which the latter interacts with the content and feels a personalized digital experience from start to finish. A  HelpScout study  says that connecting customers with the brand from the first experience  increases profits by up to 95%.
  • Support : brands must be willing to anticipate the needs of their customers, answer their questions in the shortest possible time and give clear messages. Some tools to achieve this are  chatboots , which are digital assistants that can respond to various requests at the same time, offering personalized treatment to each person.
  • Sensory experience:  the sensory information linked to the promotion of products in digital, creates a direct emotional relationship with your target audience. For this, it is key that you take into account elements such as color, the hierarchy of your products or services and how attractive your website is visually. At this point, these other aspects below will help you achieve it:
  • Education:  in addition to offering content on the uses and benefits of the portfolio, it is necessary to generate a feeling of trust and expertise, providing valuable information about a thematic line of the company or complementary products and services that lead the user to make the decision to buy. .
  • Entertainment:  attracting the attention of the consumer begins when they have fun browsing your website. In this way, you generate an emotion of “happiness” achieved through gamified pages,  tests  or stories.
  • Onboarding:  this is the process that will guide your users throughout their digital journey .  Therefore, it is important that their navigation is satisfactory from the first moment they enter your website.

“Business models that recognize and act on the digital experience will be much more successful. This means finding the right tools to facilitate and optimize customer service, providing them with omnichannel support and effective communication in any situation.”

Forbes

Recommended trends to improve the digital experience of your audience

1

Natural language processing to identify the syntactic, pragmatic and semantic behaviors of your audience with artificial intelligence.

2

Omnichannel strategies  to adapt to the purchasing needs and behaviors of users.

3

Technologies of the  Fourth Industrial Revolution , in order to reduce costs in the operation and achieve that processes that were carried out in hours can be done in seconds.

Categories
Technology

Intelligent automation: beyond strategy

Reducing costs in time, in the operation and achieving that processes that were carried out in hours can be done in seconds, are the result of technologies such as hyperautomation. Know its benefits and how to implement it.

Did you know that the expectations that hyperautomation points to will be a market of approximately 600 million dollars by the year 2022? According to a Gartner study , the automation of internal business processes has changed the way work teams and leaders understand their business models.

Its main objective is focused on becoming more efficient, sustainable and creating better experiences for users, using complementary technologies such as virtual assistants,  automation solutions with process robotics, data mining and artificial intelligence .

“Organizations will need more automation of IT and business processes as they are forced to accelerate  digital transformation plans  in a post-Covid,  digital-first world,” says Gartner research vice president  Fabrizio Biscotti .

Even for Biscotti, hyperautomation has gone from being an option to a condition of survival, as organizations will need more  automation of  technology and business processes . In addition, the Gartner team  , according to the data from the study, foresees a 30% reduction in operating costs for companies by 2024. So how do you manage to implement these technologies and what to consider?

The use of automations with intelligent robots reduce time and give data capture efficiency. For example, if you are a company looking for talent and you have 100 resumes, the robot gives you the information of the candidates that are most connected to your organizational culture.

Five keys to digital transformation and hyperautomation

José Alonso González, BeeckerCo Event Coordinator,   and Daniel León, an Engineer from the same company, an expert in this technology, share the following recommendations for implementing hyperautomation in processes.

1

repetitive processes

Define what will be the key information and activities that you are going to automate.

Then, it constantly performs the same action, this  tells the robot  how assertive it can be with analytics. As a tip, it focuses on the processes from reasoning rather than from human interpretation.

2

Resource Planning Software

Using  platforms  such as the Business Management System -SAP-, which contribute automatically to the planning of business resources, not only reduce costs but also increase the productivity of collaborators in project issues, finances, materials management, among others.

3

test scopes

Testing before production in any process  fixes failure errors and allows data extraction to be more assertive.

4

Constantly updated

At this point, it is necessary to constantly update the platforms and, in turn, your robots. This helps to innovate internal processes and make the software more efficient.

But before making necessary updates, it is important that the  team is trained  in the use of digital tools.

Benefits for companies

  • Control and monitoring of each of the activities in order  to reduce time.
  • Eliminate downtime for employees.
  • You get more results with less effort and costs.
  • Systems integration through  technologies  that help operational processes to have better scalability and adaptation to changes.
  • Increased profitability by increasing analytical capabilities  .

Another factor that has driven hyperautomation has been  teleworking . This new way of working encouraged the teams to adapt to a digital environment and with it to use  the cloud .

According to Forrester research  , cloud microservices provide an easily scalable and modular technology ecosystem. In addition, it is expected that over the next year, 50% of companies will move their critical operational applications to the cloud.

Categories
Technology

Blockchain as a digital identity management system

Demonstrating the digital identity, both of individuals and companies, is key to the economic, social and financial development of countries, because it is part of the comprehensive solutions that allow customers to be identified in the online  world .

According to  Tech Crunch , some technologies of the  Fourth Revolution  , such as  blockchain,  have become the “crystal ball” for entrepreneurs, operators and central banks. In this way, they investigate the future of their business model with respect to their clients and can make immediate decisions.

This is thanks to the identity or digital signature   of the users, which is made up of all the  data and interactions  that each person registers on the internet on different platforms. For example: email, photos, banking information or online searches.

The future of data management and digital identity

1

Cybersecurity in universal identity

Cyber ​​security is  built with artificial intelligence  models   that allow facial, voice or fingerprint recognition. In this way, the companies most exposed to multiple risks create databases of information and interconnect accounts so as not to generate “cracks” in the system.

In fact, companies like  ObjectTech , according to  Tech Crunch , are testing programs to promote the right to identity. One of them is created so that participants can use their fingerprint to cross borders or open bank accounts.

2

digital reputation

It is focused on how other users  rate digital content . Some points to take into account to improve it are: participation in social networks, the website, experience and connections in events by entities that are in an online context  .

According to Hubspot , “60% of consumers say that they move away from a brand if they find a majority of negative comments and 17% of them distrust if they do not find reviews or traces of other buyers.” In this sense, the relationship between the brand and the  digital reputation is created by prosumers or customers. So what to keep in mind to create a positive reputation? The answer lies in having a data measurement strategy  , being assertive with communication, and being empathetic with audiences.

3

Blockchain, as a digital security solution

  • Biometrics, connections with friends, family or online cross references, structure the information to have greater control of what are the key points in a   consumer’s digital identity.
  • Zero-knowledge proofs allow   you to manage data and access information without revealing it to external sources through encryption that processes the content of interactions.
  • Another important aspect is registration. For this reason, the  blockchain  makes it possible to consolidate an identity pattern, protecting this online signature from outsiders.

How to improve the positioning of digital identity?

 
  • Take advantage of social networks to share your competitive advantage and your value offer.
  • Build your digital identity while preserving the corporate image.
  • Define which platforms or channels you are going to be present on.
  • Analyze the metrics.

Categories
Technology

Comprehensive strategies for a true digital experience, how to achieve it?

Omnichannel strategies aim to achieve a long-term relationship with users, adapting to their needs and purchasing behaviors. Some keys to building these connections over time have to do with updating the data and listening to the audience.

Has it ever happened to you that when you enter a brand’s website you have the possibility to choose whether to send a message by email, communicate through their social networks or visit the physical headquarters? This is precisely the experience proposed by  omnichannel strategies , which focus on sales and service, both in the shopping experience and in  user onboarding  .

But for such a strategy to work and its results to be satisfactory or superior, customer data must be integrated in order to build profiles of each one, in such a way that it is possible to generate more personalized interactions.

In fact, according to a study carried out by the  market intelligence consultancy, IDC , consumers who live omnichannel experiences are 30% more likely to create ties with the brand for long periods of time than those who buy through a single channel.

According to the same study, companies that have a  consolidated omnichannel strategy  obtain a loyalty percentage of more than 89%, compared to 33% of companies that do not use them. Therefore, these are some recommendations:

Omnichannel and multichannel strategies are different. The first, has as its main objective to attract buyers and take advantage of the channels to create approved experiences and thus accelerate purchases. The second focuses on giving the user different products with just a swipe of the screen.
  • Know who your  buyer  persona is

Know clearly what is  the personality and behavior  of your target audience. For this, market research with real data from your users is key.

  • The main thing is your client

The channel unification strategy   should be around the consumers and not the company. Here, it is important that the basis of the strategy is a satisfactory experience from start to finish for your consumer.

  • Reduce response times in customer service

At this point, you can use  artificial intelligence or automation processes  that allow you to speed up response times to a user’s request.

  • Integrate and measure data

The data  that you obtain from the physical experience of the users with your brand is important to cross it with the  digital one.  The metrics give you an analysis of the buying behavior of your customers, their frequently asked questions, the journey they take through your channels, at what moment they decide to buy or at what step of the experience they disconnect.

How do companies benefit from omnichannel experiences?

  • You have an overview of all the interactions that a person generates with your brand. This makes it easier for you  to design a   more personalized customer journey .
  • You guarantee consistency and homogeneity for your consumers in the different communication channels, increasing sales and having a  greater follow-up  of them.
  • Online  and physical experiences  at the same time. For example, your customers can buy online and finish their purchase at the physical location or they can use their devices to live different and unique digital experiences at the point of sale.

Categories
Innovation

Startup philosophy: How can companies implement it? Winning ideas to keep in mind.

Startups   have the ability to scale their digital solutions globally more easily, due to their methodology of creating, iterating, and innovating . This is achieved thanks to the culture of the teams and the use of agile methodologies. Find out how his lessons are transforming the way other organizations do business today.

According to a BBVA article , “  startups  are companies that are characterized by their constant capacity for innovation, their strong ties to technology and because they are completely customer-oriented. For this reason, many organizations want to emulate these characteristics to achieve their digital transformation, but not all manage to do so. So what should be the key points to follow?

Thanks to the fact that  startups  work under the banner of business models based on  digital products and processes , they have scaled to other countries. The success of the connections has been the ability to make quick decisions along the way, in case the process does not turn out as planned.

But how to scale the business in international markets from scratch? The answer goes hand in hand with finding key allies, and experimenting and having the ability to optimize time with  technologies  such as  big data , data automation, the Internet of Things, and  administrative systems.

Startup culture in four Colombian success stories

1

Erco Energy

They are leaders in the implementation and management of distributed energy resources: solar, electric and energy storage. In addition, they are providers for the operation and maintenance of large-scale projects for companies and homes from Colombia, Panama and the United States.

To date, they have carried out more than 1,000 projects, among them, around 740 are focused on electric mobility. Reason that has allowed them to achieve alliances and clients with companies such as EPM, Bancolombia, CI Jeans, Huawei and Pintuco. How did they do it?

Juan Camilo López, CEO of the  startup , bases the good results on these issues:

  • Organizational culture:  It is focused on learning, experimentation, iterating quickly and continuing to test products.
  • Technology:  they created applications to perform data mining with artificial intelligence, measure the traceability of products in real time, reduce quote times, understand the systems and make better decisions to maximize the power of electrical energy.
  • Data measurement:  with it, the aim is to identify through data what is working and what must be modified.
2

datup

Its objective is to optimize the demand forecast with greater precision in record time to improve the supply chain. To do this they use  big data ,  artificial intelligence , machine learning  and data science. They have positioned themselves as one of the hundred best startups  in Colombia according to a study carried out by Forbes magazine  and Innpulsa  and their purpose of being the most innovative  supply chain solution has led them to be part of  batch 4 of Rockstart Latam .

According to  Felipe Hernández,  founder of  Datup , his greatest lessons have been adapting to the technologies of the Fourth Revolution. For this they created a platform with artificial intelligence that allows companies to make better decisions through data, in an easy, fast and affordable way.

The digital transformation of a company is achieved with more agile results, changing the culture within the organization and performing data analysis to make more assertive and effective decisions.
 
3

hackU

This is a   Colombian online education startup  that aims to strengthen the  educational culture within companies , turning learning into a habit and not an obligation. They use the  microlearning methodology  to transfer open educational content to thousands of digital non-natives and professionals who need to update their knowledge without losing sight of their work.

They currently have more than 20,000 users and clients, including Grupo Sura, Grupo Argos, Grupo Nutresa, ISA, Bancolombia and Ruta N, who use more than 250,000 information capsules

his learnings

  • The simplicity to give the user what he needs in a simple and uncomplicated way.
  • The discipline and self-learning to give your stakeholders a realistic look at the learning process.
  • Constant education that moves towards solutions that involve more experiences. For this reason, they have made it possible for anyone, regardless of their age or level of study, to learn in a simple and continuous way.
4

Tekus

Its purpose is to transform the world’s corporate communications through  technology.  They do it through their   digital content management software for all types of screens, creating omnichannel experiences and facilitating decision-making based on automated data.

They have implementations in Colombia and 14 other countries such as Guatemala, Honduras, El Salvador, Costa Rica, Puerto Rico. In addition, they have more than 6,000 active digital screens and 7 international allies such as RedQueen, DuoPrint, Akaunts, in countries like Ecuador, Guatemala and Mexico, positioning it as the most important Colombian company internationally in the communications industry. What have they done to achieve it?

  • Cloud platform:  its solutions aim to promote a more humane and effective communication process, called  communications as a service,  using software that is hosted in the cloud,  Amazon web services.
  • Trends:  being at the forefront of the latest technologies, case studies and trends are the key to creating disruptive ideas that generate value for your   target audience .
  • Growth hacking :  they are aligned to generate strategies that seek to acquire a greater number of users in the short term with fewer resources.

Sources:

Juan Camilo López, CEO of Erco energy.

Felipe Hernández, Founder of Datup.

Leonardo Baena, CEO of Tekus.

Santiago Salazar, CEO hackU.

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