Category: Operations

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Operations

How to make the user experience of your company successful?

The user experience is one of the strongest trends today for the digital transformation of companies. We teach you the basic principles so that it is strategic, comprehensive and differentiating from the competition.

Today’s customer wants everything faster, uses digital channels all the time and would do everything from their mobile if they could. For this reason, digital transformation has a key role in satisfying what he expects to receive from your company.

A successful user experience strategy involves all areas of your company and implies: identifying, designing and managing all the moments and interactions that the customer experiences with the organization, working on both visible and non-visible aspects for the customer and thus offer them a  satisfactory journey .

What is the user experience in the digital field?

In the digital world, the user experience means being able to provide the customer with ease, comfort and agility in each moment of truth that they have with the brand and, in this way, allow them to interact with the functions of your website in a correct, intuitive, fluid, logical and friendly.

Customer journey map: 5 keys to a successful digital experience

The  customer journey map  is a customer experience management tool that allows each of the stages, interactions, channels and elements that a customer goes through during the purchase cycle to be captured on a map. To analyze these points keep in mind:

1 Human-centered design:

It places the  client in the center , as the main focus and starting point for the design and development of the site.

2 Map each customer touch point: 

Monitor all the actions that the customer has with the product, from when they want to enter, until they interact or use your service.

3 Detect moments of friction:
Review the points that need to be improved, when the interaction does not work or is not clear.
4 Transform  onboarding : 

Use special technologies to intervene at each of the points on the customer journey map , for example, create customer-facing forms that are much more intuitive and faster.

5 User Experience (UX) Design: 

if you design from scratch, take into account the  front  and  back  of each of the interaction points: the design, the color, the buttons, the position and, behind, all the technology that responds to what you are designing, because The most important thing is that it is not only aesthetic, but user friendly.

Inevitable tasks when making the customer journey map

define the scope

There must be clarity about who is involved in the process, to whom it is addressed, what service you are going to provide, what the process is, what the response times will be; mapping everything that each point implies, so that later, with the implementation and with the development, a solution to the objectives can be found.

80% of the design must be in the  back,  because the user simply gives an instruction with one click and everything has to be organized from the back.

Make qualitative analysis of the process 

Do not evaluate the service only quantitatively, ask yourself why the client prefers your brand and what image he had of your company before buying. The user experience is linked to an emotion and this determines if the customer wants to return.

Having a good product is not enough on its own; You must offer a satisfactory user experience to retain your customers and for them to recommend you.

Compare what you have today vs. what are you going to improve 

The  journey  must always answer these questions: what is important to the customer, what the customer is feeling at that moment, what they expect to receive, what their ideal service would be, what should happen when they enter the platform. You must detail at each moment which deliverable you are offering and what its assessment is to finally determine what should be the ideal deliverable for the client.

Today Cadena is working on platforms that seek to improve and transform the customer experience so that they access your company’s services in an agile way and thus improve your business indicators. Learn more  here

Source:  Carolina Mesa, commercial chain director.

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Operations

Cases that demonstrate the importance of managing risks such as money laundering in companies and societies

Have you prioritized the prevention of money laundering and terrorist financing risks in your company? Learn about four stories that will show you the importance of managing transparent, safe and reliable processes in your company.

Surely you know that there are many ways to protect your business from money laundering, but are you aware of the specific risks that this crime could bring if you do not activate prevention strategies?

The  consequences of poor ML/FT risk management  can range from loss of prestige, reputational damage, a decrease in clients, to the total loss of assets. In these 4 cases you will learn the importance of being alert and having transparency and surveillance tools to mitigate these risks.

Case 1: the merchant

He was one of the most renowned merchants in the country. In the market places he was a reference for being one of the pioneers of the supply sector. However, he began to have problems because his partner was added to an international list of people who had financial relations with the mafia and was convicted of drug trafficking and money laundering.

The merchant had his accounts canceled and his companies went bankrupt, because it was shown that all the companies his partner was part of were involved in this crime. Finally, his estate of him was requested through extinction of domain.

Money laundering refers to those actions that seek to hide the origin, ownership or status of any asset resulting from any illegal activity.

Case 2: the financial company

It was launched as a great innovation: a financial company dedicated to gold and minerals. After 10 years of operation, its manager was captured. The reason: money laundering.

Apparently the origin of this mineral would have been illegal. Its leaders allied with illegal groups that carried out illegal extractions and, at the same time, exercised territorial control in conflict zones. 30 years in prison were handed down and he, along with his partners and his family, were tried for this and other crimes.

Case 3: the sports club

A manager and owner of a sports club had a company that brought in merchandise from abroad for hundreds of millions of pesos. Some time later, the authority discovered that this was nothing more than a front for active smuggling and laundering.

The director, who also constituted the board of directors of one of the most important soccer teams in the country, also committed falsification of documents. This caused part of the team’s shares to be frozen and its more than 60 properties requested for domain extinction.

Case 4: the multinational

The money that a large company had prioritized for its social projects was left in the hands of 4 workers. These were those responsible for the project within the organization, but they diverted said resources through illegal agreements with a false corporation.

The legal representatives signed the payments to the corporation trusting their workers. The leaders, realizing what their workers were doing, denounced them to recover nearly 30,000 million of their capital.

What lessons do these cases leave?

1

Validate your counterparties or third parties with an expert legal team and initiate contractual relationships knowing the background of potential partners.

2

Train all your company’s staff in managing these risks, so that everyone is alert to  warning signs .

3

Complying with  the standard  and having a self-control and comprehensive risk management system helps you prevent these risks before they materialize.

4

Guarantee access to reliable, transparent and timely information with technological tools or digital platforms that help you manage these risks, regardless of whether your company is small, medium or large.

Implementing ML/FT risk prevention and mitigation processes is imperative for organizations. At Cadena, we have effective solutions and tools against money laundering and terrorist financing. Learn more here.

Organizations, leaders and collaborators must know that these risk scenarios exist and that it is necessary to have tools and information to prevent them.

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Operations

Electronic invoice as security: everything you need to know

Factura electrónica como título valor
Factura electrónica como título valor

Electronic invoicing is growing more and more in Colombia. One of its added values ​​​​is the new resolution that validates it as a security. We tell you what this new opportunity is about.

The National Government regulated the electronic invoice as a security title through decree 1154 of 2020. This resolution intends to electronically register the sales invoice as a security title for its circulation in the national territory, allowing consultation and traceability to the registry users.

Although the tax regulations for electronic invoicing had already been established, there was still a regulatory challenge regarding the electronic negotiation of the invoice when it was converted into a security.

You may also be interested:  Electronic invoicing, the first step for the transformation of your processes .

What is a security title?

It is a negotiable document (the person who owns it can sell it), necessary to certify, legitimize or guarantee the rights or benefits of its legal holder (the one that the law recognizes as the owner of the title) and the obligations of the person who issued it (the person who decided to create the title).

Its negotiability allows it to circulate freely like any other good or service, contributing to the development of the country’s economy. To date, only the traditional paper invoice was the only one that could be registered as a security; With the new standard, your electronic sales invoices can now be validated in this way.

Acceptance, express or tacit, is considered after receipt of the goods or service and not from the date of issue of the invoice.

What events must be implemented in the receipt of electronic invoices as security?

1

The last Tax Reform of 2021 in Colombia included the obligation to send in strict order:

  • Acknowledgment of receipt of the electronic invoice.
  • Reception of the merchandise and/or goods previously validated by the DIAN to the suppliers.
2

After being sent, 72 business hours must pass for the electronic invoice to become a security. In addition, it must be registered in Radian by entering the DIAN electronic billing module  here .

El Radian is a platform of this entity that allows you to validate your electronic sales invoices as a value, to manage their registration, consultation and traceability and the events that are associated with them. To do this, you must have a technology provider and follow the registration process  as indicated by the DIAN .

3

If the buyer did nothing in that period, tacit acceptance is activated, which will allow the seller to hold in his hands no longer an electronic invoice that is difficult to collect before a judge, but a security that gives him the power to endorse a financial entity, Fintech or investor, because you are not willing to wait 30, 60 or 90 days to get paid.

The seller is now called the issuer of a security and has the possibility of sending the event to the DIAN to receive the money he needs.

4

In this period of 72 business hours, the buyer can also approve the electronic invoice through express acceptance, anticipating a few hours to the confirmation of said security.

You can also reject the operation totally or partially, either because you were not satisfied with the good or service provided or because you had a documentary error.

In the event that the buyer does not send the two events mentioned to his supplier with the prior approval of the DIAN, the electronic invoice cannot be included as tax support in his sales or income tax returns or in a request for refund of positive balance.

The electronic invoice as a security may only enter into circulation once it has been accepted by the acquirer/debtor/acceptor and its status can be consulted in the Radian.

What benefits will this project bring to companies and the country?

  • Companies will be able to access immediate liquidity, that is, it allows short-term financing.
  • The buyers of the invoices will be able to negotiate them freely, which makes it possible to speak of a new actor regulated in the decree: electronic negotiation systems.
  • Entrepreneurs will be able to negotiate invoices from the comfort of their offices, without delivering physical documents.
  • Companies, especially SMEs, will have full guarantees of legal validity and security in transactions.
  • There will be a reduction in printing and document distribution costs.
  • Hours of work will be reduced each year, since the time spent in the issuance and delivery of invoices is minimized.
  • It will contribute to caring for the environment, by reducing paper consumption.
  • It will reduce the costs of spaces for the physical invoice file and of people in charge of caring for and managing these documents.
  • It will generate a positive impact on the national economy, because its use will help reduce tax evasion, due to the traceability that the Radian will carry.

What are the challenges in terms of electronic invoicing for Colombia?

As indicated by  Mario José Márquez Olier , Associate Partner Ernst & Young and Former Director of National Taxes and Customs at the DIAN, in an economy of more than 4 million daily electronic invoices, of which approximately 60% are on credit, the Companies that buy goods and/or services have a new challenge since the new resolution was announced.

The application of these events will allow  electronic factoring to be triggered, especially for SMEs. In Chile, for example, e-factoring corresponds to 12% of GDP, this has been achieved due to mass electronic invoicing during the last six years.

If Colombia were to reach these levels (currently e-factoring is equivalent to 2.4% of GDP), according to Márquez Olier, in the coming years we would have the potential to inject more than $100 billion of fresh resources annually into the business economy, mainly benefiting the SMEs.

For this reason, it is necessary to start implementing this regulation as soon as possible and leave this legacy in the country. At Cadena, for example, we have technological solutions to take electronic invoicing to another level. Learn more on  our website .

The Radian platform generates confidence for people, companies and investors about who is the legitimate holder of the Electronic Invoice as a security and its availability to be negotiated.
 
Source:  La República, Colombia Agile, Mesfix and Management.com.

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Operations

What is electronic factoring and why can it boost my company’s finances?

Electronic factoring is a tool that gained strength in Colombia with the implementation of the electronic invoice. Here we tell you why this is an opportunity to add liquidity to your company’s capital and facilitate traceability and transparency in the purchase and sale movements of your business.

With the advent of  new digital reorganization technologies  for companies, such as  electronic invoices ,  blockchain  or  big data , the door was also opened for  electronic factoring  to become a reality in the country’s business sector.

Electronic factoring is a  short-term financing mechanism , by a financial institution, which advances the payment of a receivable invoice.

In short, the company issuing the invoice  receives the money in advance, in exchange for assigning the credit  (an electronic invoice receivable) to a third party. The latter must pay the balance in an almost immediate term, assuming a discounted percentage, for the factoring service.

Factoring is an opportunity to achieve  greater liquidity , since it allows you to collect in advance those invoices that have a due date of 60 or 90 days.

Who participates in the factoring process?

  • Client or issuer:  is the first legitimate holder of the invoice, who generates a charge for the sale and who wishes to obtain liquidity.
  • Payer, receiver or acquirer:  is the person who received the good or service from the issuer and, therefore, must pay the invoice.
  • Factor or buyer:  it is the financial entity or the third party that negotiates and buys the electronic invoice from the issuer at a discount rate and who will later charge the payer for the total amount of the invoice.

It is important to mention that the authorities that dictate, monitor and administer the country’s tax control also interact in this process   . In the case of Colombia, the  DIAN.

In Colombia, the DIAN is the entity in charge of registering electronic invoices and guaranteeing that the information they contain is legitimate.

The most common types of electronic factoring:

  • Non-recourse factoring:  the factor assumes the risk of non-payment of the payer.
  • Factoring with recourse:  the issuer is responsible for the risk of insolvency of the payer.
  • Factoring with notification:  the factor notifies the payer of the assignment of the invoice and, therefore, the payer will be obliged to cancel the factor, according to the conditions.
  • Factoring without notification : the payer, not having information about the negotiation of the invoice, pays the issuer. In this case, the issuer can be appointed collection agent.

5 advantages for your company if you implement electronic factoring:

1  Improves  the financing capacity  of the business .
 
2  Verify the  validity of an electronic invoice  .
 
3  Reduces the risk of fraud, since it offers  greater security  in the exchange of information.
 
4  Streamline and  optimize the payment process  in your company.
 
5  Reduces costs , because the use of paper and the use of physical spaces for filing are reduced.

Is electronic factoring already implemented in Colombia?

Sí, el Gobierno Nacional reglamentó con el decreto 1154 de 2020 que la factura electrónica puede negociarse y tratarse con la naturaleza jurídica que tiene un título valor, facilitando su circulación en el territorio nacional.

La DIAN garantiza la consulta, trazabilidad y unicidad de estos títulos valores en su Registro centralizado de facturas electrónicas, según Mario Márquez Olier, gerente de Factura Electrónica en la Dirección de Impuestos y Aduanas Nacionales (DIAN).

Asimismo, para este fin, se creó el Radian; una plataforma que permite a las empresas negociar las facturas pendientes y que llevará un registro del historial de créditos comerciales de las facturas electrónicas.

According to Mario Márquez, in the coming years we would have the  potential to inject more than $100 trillion of fresh resources annually into the business economy  . For this reason, it is imperative and necessary to implement electronic factoring in the country.

The buyer of the invoice can be natural or legal and can negotiate it through technological platforms, such as  fintechs

Fountain:

Grow Chile.

Ekomercio.

BBVA.

ey.com.

Larepublica.com.

Cali Chamber of Commerce.

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Operations

Automation, data and personalized experiences: Banco Falabella success story

In order for companies to carry out increasingly reliable, transparent and secure businesses, it is necessary to correctly manage and prevent risks of money laundering, financing of terrorism and financing for the proliferation of weapons of mass destruction (LA/FT/FPWMD ).

Currently, there are companies obliged to establish a  Comprehensive LA/FT/FPADM Risk Self-control and Management System , which implies the identification of their own risks and the analysis of their exposure to them, contemplating factors such as geographical areas where they operate, their counterparties and final beneficiaries, among other relevant aspects.

Even if you are thinking of implementing an  ML/FT risk management system, you should consider the possibility of using technological tools or digital platforms that support the processes established for the correct relationship with third parties.

Why is it important to evolve and promote digital transformation focused on LA/FT/FPADM risk management?

Organizations must be aware that risk scenarios will always exist and begin to promote uncertainty management and incorporate for this purpose all the necessary tools that have emerged thanks to  digital transformation.

“Well-used technology  is an ally of the human being, because it contributes to guaranteeing a better quality of life and better decision-making. In everyday life, it makes it possible  to manage risks  such as early warnings of tsunamis and droughts,” says Juan Camilo Tirado Marín, administrative director of Agrograin SA.

How to implement technologies in favor of ML/FT risk management?

These are good practices recommended by Juan Camilo Tirado Marín, administrative director of Agrograin SA

1

Do not weaken controls with third parties (interest groups, employees, area of ​​​​influence, etc.), based on your own perceptions.

2

Implement  focus groups , where participants can share news and discuss these platforms and their updates, from which valuable information can be obtained. This would help the team in charge of ML/FT/FPWMD risk management to be increasingly autonomous and expert on the subject.

3

Carry out a standardization of the process to define a procedure, establish a methodology, delimit the scope of each user and make this implementation more organized.

4

Segment the information, evaluating which alerts and results are repetitive, so that it is increasingly refined and that access to it is faster and faster.

If you are taking your first steps in ML/FT risk management, what to do?

You have the advantage of handling these issues correctly from scratch, so you can promote the independence of the risk management team, give them autonomy and empowerment to consult any third party with whom they intend to do business in the company.

If you still do not have platforms or technologies focused on ML/FT risk management

  • Implement risk management processes, ML/FT, as a prevention method and not after the risk has materialized.
  • Train your staff in the use of ML/FT risk management platforms, so that everyone is clear about the reasons for each decision in the organization.

What benefits does the implementation of these digital platforms against ML/FT risks bring to a company?

technological transformation

“When risk management is comprehensive, it must incorporate or promote the acquisition of platforms and  technological developments  and guarantee access to reliable, relevant, timely and useful information. Thinking about the management of these risks without digital tools would be ineffective,” adds Juan Camilo Tirado Marín, administrative director of Agrograin SA.

good reputation

These platforms allow you to have clear, reliable and complete information on the legal and natural persons with whom you have or are thinking of establishing relationships of trust, and avoid entering into contractual relationships with organizations that carry out criminal activities. With risk management and the support of technological tools, you can mitigate the exposure and/or materialization of risks associated with money laundering and terrorist financing.

Stability

ML/FT risk management with the support of platforms or technological tools contribute to the stability of businesses based on informed decision-making that builds the future of the company.

Certainty

Uncertainty   is one of the main characteristics of today’s world and one way to reduce it is by trying to provide the highest possible certainty . Platforms or support tools for ML/TF risk management provide this value to organizations that face uncertainty on a day-to-day basis, because from them security, trust and reliable and timely information are obtained for the decisions that are made. what to carry out

If you don’t know where to start, look for allies to support you in this effort. Cadena, for example, is a company that accompanies the transformation of ML/FT risk management processes with an expert legal team. Learn more  here .

Source:  Juan Camilo Tirado Marín, administrative director of Agrograin SA, expert in asset laundering risk management, terrorist financing and weapons of mass destruction.

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Electronic payroll, an intelligent automation ecosystem

Both billing and electronic payroll are part of a new  online ecosystem  that allows companies to optimize their digital transformation processes. Beyond improving the tax collection base, it evolves the settlement or portfolio management systems, reducing times and costs in the operation.

Electronic payroll is   an automated solution that allows greater  traceability  of information, control of payments and  digital repository . This is a change that has been accelerated by the pandemic and has led companies to evolve and take advantage of the opportunities of the  online era  from  electronic invoicing  and  payroll.

Electronic payroll: business transformation opportunities

Colombia is a pioneer country in Latin America in the field of electronic payroll. This is a technological solution   that leverages the  automation of processes  and seeks to be connected with companies and businesses throughout the country to improve tax collection through the  Directorate of National Taxes and Customs -DIAN . Its objective is focused on making manual payroll processes  , which were previously carried out in Excel or documents, operate automatically  and  connected to the DIAN. How do they do it in   Chain ?

“At  Cadena  we have integrated and automated the manual processes of  electronic payroll. This has allowed us to reduce and achieve time savings of  70% , that is, procedures that took up to 20 days to carry out, now we do it automatically in a week”, says Juan Calle, Manager of the Chain’s financial process.

Cadena offers electronic services accompanied by  technologies  of the  Fourth Revolution  such as  Artificial Intelligence  and  Big data . This makes it possible to cover both companies that liquidate between 10 and 20 collaborators and companies that must pay 10,000 or 12,000 employees.

Electronic payroll key points

  • Less probability of loss or leakage of  information  and constant traceability of the same throughout the payroll process.
  •  Data  protection  and  security .
  • Automation  of processes, reduction of time, money and physical effort.
  • Personalized reports according to the needs of your  company .

A financial digital transformation process

With the implementation of  electronic payroll  to the digital ecosystem of the DIAN, organizations will be able to benefit from the following points to accelerate their  technological transformation  in financial processes.

1  Information in the cloud

The intelligent storage  of information in the cloud allows you to access it from any device with an internet connection. This will speed up the electronic payroll process and will give you the possibility of saving  hardware  and technical support costs.

2  Market scalability

Business scalability refers   to the ability of a company to grow in the market, generating value and meeting current demands. This is an opportunity that you can achieve with the  digital ecosystem  of both  payroll  and  electronic invoicing .

3  Reduces human errors

Thanks to the automation with  artificial intelligence  that electronic payroll offers you  ,  you can avoid errors and be more precise with the information you process for the DIAN.

“Currently we have around 750 clients within the payroll and electronic invoicing processes, to whom we issue 13,000 monthly transactions. Our goal for the following year is to have 1,000 clients to whom we carry out a million transactions”, adds Juan Calle, Manager of  Cadena’s financial process.
 

Categories
Operations

Automation, data and personalized experiences: Banco Falabella success story

In order for companies to carry out increasingly reliable, transparent and secure businesses, it is necessary to correctly manage and prevent risks of money laundering, financing of terrorism and financing for the proliferation of weapons of mass destruction (LA/FT/FPWMD ).

Currently, there are companies obliged to establish a  Comprehensive LA/FT/FPADM Risk Self-control and Management System , which implies the identification of their own risks and the analysis of their exposure to them, contemplating factors such as geographical areas where they operate, their counterparties and final beneficiaries, among other relevant aspects.

Even if you are thinking of implementing an  ML/FT risk management system, you should consider the possibility of using technological tools or digital platforms that support the processes established for the correct relationship with third parties.

Why is it important to evolve and promote digital transformation focused on LA/FT/FPADM risk management?

Organizations must be aware that risk scenarios will always exist and begin to promote uncertainty management and incorporate for this purpose all the necessary tools that have emerged thanks to  digital transformation.

“Well-used technology  is an ally of the human being, because it contributes to guaranteeing a better quality of life and better decision-making. In everyday life, it makes it possible  to manage risks  such as early warnings of tsunamis and droughts,” says Juan Camilo Tirado Marín, administrative director of Agrograin SA.

How to implement technologies in favor of ML/FT risk management?

These are good practices recommended by Juan Camilo Tirado Marín, administrative director of Agrograin SA

1

Do not weaken controls with third parties (interest groups, employees, area of ​​​​influence, etc.), based on your own perceptions.

2

Implement  focus groups , where participants can share news and discuss these platforms and their updates, from which valuable information can be obtained. This would help the team in charge of ML/FT/FPWMD risk management to be increasingly autonomous and expert on the subject.

3

Carry out a standardization of the process to define a procedure, establish a methodology, delimit the scope of each user and make this implementation more organized.

4

Segment the information, evaluating which alerts and results are repetitive, so that it is increasingly refined and that access to it is faster and faster.

If you are taking your first steps in ML/FT risk management, what to do?

You have the advantage of handling these issues correctly from scratch, so you can promote the independence of the risk management team, give them autonomy and empowerment to consult any third party with whom they intend to do business in the company.

If you still do not have platforms or technologies focused on ML/FT risk management

  • Implement risk management processes, ML/FT, as a prevention method and not after the risk has materialized.
  • Train your staff in the use of ML/FT risk management platforms, so that everyone is clear about the reasons for each decision in the organization.

What benefits does the implementation of these digital platforms against ML/FT risks bring to a company?

technological transformation

“When risk management is comprehensive, it must incorporate or promote the acquisition of platforms and  technological developments  and guarantee access to reliable, relevant, timely and useful information. Thinking about the management of these risks without digital tools would be ineffective,” adds Juan Camilo Tirado Marín, administrative director of Agrograin SA.

Good reputation

These platforms allow you to have clear, reliable and complete information on the legal and natural persons with whom you have or are thinking of establishing relationships of trust, and avoid entering into contractual relationships with organizations that carry out criminal activities. With risk management and the support of technological tools, you can mitigate the exposure and/or materialization of risks associated with money laundering and terrorist financing.

Stability

ML/FT risk management with the support of platforms or technological tools contribute to the stability of businesses based on informed decision-making that builds the future of the company.

Certainty

Uncertainty   is one of the main characteristics of today’s world and one way to reduce it is by trying to provide the highest possible certainty . Platforms or support tools for ML/TF risk management provide this value to organizations that face uncertainty on a day-to-day basis, because from them security, trust and reliable and timely information are obtained for the decisions that are made. what to carry out

If you don’t know where to start, look for allies to support you in this effort. Cadena, for example, is a company that accompanies the transformation of ML/FT risk management processes with an expert legal team. Learn more  here .

Source:  Juan Camilo Tirado Marín, administrative director of Agrograin SA, expert in asset laundering risk management, terrorist financing and weapons of mass destruction.

Categories
Operations

Electronic invoicing, the first step for the transformation of your processes

Business intelligence, process automation and cost reduction in the operation and in times, are some of the benefits of electronic invoicing. Here we share its advantages with Federico Giraldo, Director of Electronic Invoicing for  the Chain.

“Today is closing day and this invoice is not ready” or “I must wait more than 60 days to have cash flow again”… If you have mentioned or heard any of these phrases, your solution is in electronic  invoices . With them, the methods of reorganizing  digital strategies  gave way to the implementation of new technologies such as  blockchain  and  big  data ,  which allow automating processes, data and improving the  security  of documents in the cloud and the positioning of  digital identity. .

Since 2013, the  Directorate of National Taxes and Customs -DIAN- began working on a project for the massification of electronic invoicing, taking models from Chile and Mexico and, although this is currently a mandatory legal requirement for Colombian companies , it is also an opportunity to adapt to the  digital era and give scalability to technological  processes that allow the country to position itself among the world trends.

This, hand in hand with  technologies  such as  process automation and  artificial intelligence  that allow the  invoices  that are issued to comply with legal regulations and the data to be true, all this, within an integrated and efficient report, which is equal to the traditional invoice , guarantee transparency and be issued, delivered, accepted, preserved and exhibited.

recommended trends

Federico Giraldo, Commercial Director of  Cadena,  shares the following good practices on  electronic invoicing  to take into account:

 
  • Referents

Mexico and Chile have approximately 100% in the  massification of the electronic invoice. This data and their actions have made them pioneers in Latin America, in addition, it has allowed them to control tax evasion.

  • Market place services ecosystems 

There are online markets for  invoices  that are dedicated to the commercialization of these, through  digital platforms . This is an option to connect companies with the need for capital and interested investors  seek security in their transactions and “attractive” profitability.

  • Simplicity and clarity in the information

According to a study  by JD Power and Associates ,  30% of business customer service calls are billing related. It is there, where this  electronic invoice process  seeks not only to provide information that is easily read, but also to organize finances to simplify day-to-day tasks and make it easy for the client to have information with  clear data  on their accounts anywhere. of the world.

“From Cadena, this  electronic invoicing process is much easier for companies, since they have access to the entire process of controlling, issuing, receiving and negotiating invoices. With this new digital ecosystem, companies have the necessary liquidity in less than 24 hours to continue operating their businesses and eliminating monthly procedures that do not generate value for companies”, says Federico Giraldo, Director of Electronic Invoicing for the Chain.

Cadena: a technological solution to take electronic invoicing to another level

These are some advantages of the chain platform.

  • Automated controls   that allow the operation to flow quickly in the issuance of  invoices to customers  or  stakeholders .
  • Data architecture to integrate systems and thus make the issuance of the  invoice  much more agile.
  • Alerts of invoices prepared, reviewed and approved to give  traceability  to the  information .
  • Increase in productivity, information quality and response capacity.
  • Accompaniment and  customer service  throughout the process before, during and after the invoice.
  • Guarantee of authenticity of the electronic invoice.

How to prepare to start the electronic invoice processes?

  • Carry out the billing process on time, along the way there may be accounting gaps that hinder the assembly of data.
  • Look for providers who have  experience  in this  niche market , are flexible, and guide you throughout the billing process.
At Cadena we have more than 13 years of experience. Today we are operating with more than 100,000 companies to whom we issue more than 13 million documents per month, offering technological solutions with plans starting at $49,000 pesos.

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The metaverse: a world of opportunities for your company

Immersive technologies like virtual reality or augmented reality today allow us to experience many possibilities in the metaverse, and your company cannot be left behind. We tell you how your brand can enter this world.

And what is the metaverse?

It is a real world in virtuality, where you can interact with other people through different devices and platforms that make you feel that you are immersed in this reality.

Unlike video games, the metaverse is not intended to be a fantasy world, but a kind of alternate reality. For its part, it also gives companies the possibility of creating new forms of relationship with their audiences and expanding their business opportunities.

How is the experience?

Once you create your avatar, you can go to the concert of your favorite singer on the other side of the world, attend a wedding with 10,000 people, buy a house and even have digital pets; It is a parallel world where these and more things can come true.

Taking this range of options into account, companies and brands are also challenged to start thinking about how their presence could be in this new scenario, which is already a reality where, day by day, they can be creators and protagonists.

How can my company enter the metaverse?

1  Define your objectives, hypotheses and findings to be resolved taking into account the purpose of your business.
 
2 Study in depth the segment of the public that you want to impact through the metaverse to give practicality to the actions that you are going to develop.
 
3 Research which  type of metaverse  best suits your needs.
 
4 Come up with a creative idea that is coherent and consistent with your brand.
 
5 Accompany the technology area of ​​your company to develop the software and codes necessary for the experience.
 
6 Review the economic possibilities in the metaverse. Get advice from your legal and financial area to have a legal and transparent process.

Being a developing world, there can be many security gaps. Take into account the Habeas Data Law and take care of the information of your users.

Experiences that your brand can implement in the metaverse

Depending on your strategic objectives, there are multiple possibilities for your business to be linked in this world. Here we give you some examples:

  • Showrooms:  you can show your products in a different and immersive way.
  • Training for sales and maintenance teams:  you can now connect your team by this means to train them and learn more about the company’s products.
  • 3D data and analysis:  place your products more strategically to improve their sales (for example, with real-time heat maps to measure the behavior of your consumers).
  • Customize and configure:  provide customization opportunities for your product to generate a close, differentiating, and creative experience.
  • Gamification in e-commerce:  your customers do not have to travel to your facilities to see your product first-hand and dynamically.
  • Alliances:  you can collaborate with allies that are outside your target, but that can help you generate a different position.
  • Investments in virtual goods:  you can purchase goods such as lots or virtual yachts.
This is a universe under construction, therefore, there is still no jurisprudence for the registration of trademarks or copyrights.

5 Colombian companies that have entered the metaverse

Offcorss:  the children’s fashion brand used augmented reality to launch its collection at the latest edition of the Colombiatex de las Américas fair. People could dress up their avatars and try on how the clothes fit.

Pony Malta:  the company launched Cryptoamor within the framework of Valentine’s Day in partnership with  DDB , a campaign that sought to convert real love stories of its consumers into  tokens .

Bouquet:  the company established an alliance with  Buda.com  to launch the first crypto cake that not only had slices of cake, but also came with a code to redeem in Bitcoin (five dollars redeemable in cryptocurrencies).

Sajú:  This brand launched the Sajú Experience, which allows consumers to convert plastic waste into the glasses of their choice in just 20 minutes.

Antonio Nariño University:  created an interactive 3D portal for its virtual campus, which integrates 360 panoramic tours through various spaces of its headquarters.

Related questions

In general, in virtual reality everything we see is created and developed using a computer and, in the case of augmented reality, what we see are virtual objects that are superimposed on the real environment.

Augmented reality uses the camera of a mobile device adding additional information to the surroundings, allowing the user to interact with the real world and experience.

It is a data visualization technique that shows the areas that arouse the most interest on a web page. The color variation can be by tone or intensity, making the reading of the phenomenon on the space in question obvious.

They are the digital representation of a unit of value issued by a person or private company, with a function similar to a currency, but with many more uses, since it can represent any fungible and negotiable asset. Unlike coins, they are not legal tender.

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Cybersecurity in the metaverse

The metaverse is possibly one of the biggest revolutions of the moment, with an exponential volume of business for the next few years. This, however, also brings new cybersecurity risks. We tell you everything you need to know.

Aspects of technology such as security have made companies around the world join forces to cooperate, such as the implementation of  https  on websites or the spread of two-step verification, measures that improve the  user experience .

The same should happen with the metaverse: each company develops its own technologies and virtual worlds, but when talking about security, they must agree.

In order for the metaverse to be  a safe virtual space  that facilitates interaction between people from all over the world  without fear of being deceived or scammed, we must propose adequate policies from the birth of this new technology.

Why might there be greater risk appetite in the metaverse?

Any connection to a digital network poses a security risk, especially now that these virtual universes have their own characteristics.

Access to the metaverses is done through virtual and augmented reality devices such as glasses, helmets and mobile applications. The data they collect goes beyond  cookies , location, age, gender or nationality.

Now biometric data is also obtained: facial expression, voice, fingerprints, body movements and physiological responses to stimuli. There’s even an avatar customization engine based on user photos that creates 3D replicas of people, places, and objects.

In this way, the experience in the metaverse would be as personalized as possible, but what would happen if outside entities or people could access this highly sensitive data with malicious intent?

5 risks that the users of my company can have in the metaverse

The risks that have generated the most concern so far are: 

1 Data extraction.
 
2 Digital identity theft to obtain our most sensitive information.
 
3 Privacy issues, because this right may conflict with the need for security.
 
4 Scams about digital currencies that are the basis of the economy in these universes.
 
5 Greater relevance of  Smart Contracts , which implies greater attention when accepting the terms and conditions of the platforms.

What challenges and measures must my company assume to enter the metaverse?

Metaverse platforms are likely to generate entirely new data streams with the potential to improve authentication, locate suspicious or malicious activity, or even revise cybersecurity to help human analysts make in-the-moment decisions.

Among the measures that must be adopted in this area, the following must be guaranteed:

Confidentiality:  ensuring that only authorized actors can access the data and that no one has access to the information during its transmission over the network.

Transparency:  creating  a rating system  so that society knows what the position of each company is in maintaining reliability and security, and requiring member companies to hire someone  responsible for this .

Integrity:  establish protocols to protect the information, avoiding any modification or destruction of it and guaranteeing the authenticity of the data, with aspects such as the immutability and traceability of the information, the quality of the data and the use of smart contracts.

Availability:  ensuring the services of the metaverse 24 hours a day, making its operations resilient to possible attacks or failures in the infrastructure.

What can we conclude?

C ompanies have not had a great record of  consumer  protection since the internet existed ; For this reason,  security in the metaverse will require more  than just a bunch of tech companies that promise to take care of us.

If we don’t adopt these policies early on, the metaverse will fail or turn into a chaotic new society with high levels of impunity. As virtual citizens, we need these measures to establish control and order.

It may also interest you:  Cryptocurrencies and recommendations to avoid falling into money laundering

 

Related questions

It involves retrieving or pulling various types of data from one or more sources for processing, storage, and analysis elsewhere.

Meta released a  press release  detailing partnerships with groups and individuals to “responsibly build the metaverse” and a  blog post  on keeping VR spaces safe.

Filing complaints in this medium is often difficult because, for privacy reasons, platforms often do not record what happens on them or communicate with each other about which users are problematic, because companies are obliged to maintain the privacy of user information. user in accordance with the terms of service.

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