Intrapreneurship: innovation engine for companies

Creating environments for innovation and supporting new ideas from employees is one of the ways companies have to explore different facets of growth and development.

Reinventing oneself, finding new growth routes, diversifying the portfolio of products and services, opening new lines of business, taking advantage of materials that are underused, are all characteristics of  intrapreneurship, a practice that is widespread in the Colombian business ecosystem.

In the past, generating entrepreneurship projects within companies was an activity that occurred occasionally, the result of the curiosity of a member to solve a problem that arose in their daily tasks. Sometimes, this search ended in the resignation to advance the project on a personal basis.

Law 1739 determines that companies that invest in research, technological development or innovation can deduct 175% of the invested value from their income.

Today, many companies have understood that the vein to grow is found in innovation ,  and a good way is to  create favorable environments so that great ideas that become profitable and sustainable projects are cooked and developed  in house , that is why it  is It is essential to detect these talented people at the right time  to retain them and give them proper management, so that they can explore their qualities in innovative projects, be it  new business units, a  startup  or a  spin off ,  when the company and the company are combined. academy. staff.

To favor these processes, it is key to have some elements within the company and create an atmosphere that facilitates the conditions for corporate entrepreneurship:

  • Special place:  having a specific place for the entrepreneurial team will give it favorable conditions for creative work
  • Autonomy:  managing time and certain resources is essential to propose innovative projects.
  • Sponsor:  it is key to have one or more executives or members of senior management on your side who trust in the advantages of intrapreneurship.
  • Reward:  in addition to the one that contributes to the growth of the organization, the economic compensation also recognizes the innovators.
  • Ownership:  giving entrepreneurs control of the project is essential to generate leadership and a sense of belonging in them.

Entrepreneurship in Colombia

Entrepreneurship indicators show that the country is in the first places among 54 nations studied by the Global Entrepreneurship Monitor (GEM) , thanks to public and private initiatives, and action plans that have multiplied in recent years in a large part of the territory national.

It is estimated that the Regional Entrepreneurship Networks add up to more than 450 support institutions among government entities and support entities, such as incubators, foundations, among others.

According to figures from Sena, during this government, the Emprender Fund has delivered resources of approximately $233 billion, which means around 3,000 new companies.  In the first quarter of 2016, the same fund opened a call with a budget of $15 billion to support business units in all sectors.

With regard to corporate entrepreneurship,  the inventiveness of Colombians is increasingly receiving greater encouragement from the companies in which they work , as well as from country policies such as those of  Colciencias  and  iNNpulsa , with their Mega E program, which they motivate companies interested in developing  their facet of science, technology and innovation . In addition, Andi has a model for investing in companies, which is intrapreneurship, focused on ensuring that  innovation occurs in a planned manner and is not the result of chance .

Google allows its employees to spend 20% of their time thinking and projecting business options, a method that has enabled the technology giant to reach 50% of its innovations.

Under any analysis, intrapreneurship represents a win-win model both for employees, who fulfill a dream of carrying out their projects without having to leave the company with less economic risk , and for companies, which incorporate innovative models as a safe path. of growth and sustainability.

Benefits of supporting entrepreneurship within companies

David Zapata Sanclemente completed his internship in the Concept Design area at Haceb a couple of years ago and had the initiative to join a colleague to participate in the “Who is measured?” contest, of the Government of Antioquia. The challenge was to create a portable equipment to guarantee the cold chain for the vaccines that are taken to indigenous communities  that live in rural areas of 31 municipalities of the department.

David found in the company a favorable environment to develop intrapreneurship  and thanks to the support and commitment to open innovation that is put into practice in Haceb, he had the support to carry out the project, which was awarded in the contest.

There are other examples like this, since more and more companies trust in the  advantages of supporting and promoting intrapreneurs ,  keeping people with innovative ideas in the work team that can be turned into projects that help organizations grow.

Innovation, the route that countries must follow

Although the entrepreneurial panorama in the country is important, innovation still needs to grow. According to information from GEM,  economies driven by innovation present the highest level of internationalization  on average, 20%, compared to 6% for those driven by other factors and 13% for those driven by efficiency.

A report by Misión Pyme shows that  Colombia, without being a leader in the matter, generates ideas that give concrete results and provide clues to conclude that its performance can be improved in the future.  The country was ranked 67th in the 2015 Global Innovation Index among 141 countries and is sixth in Latin America.

Part of this reality is found in the impulse that comes from government sources and specific legislation that favors innovation. For example,  the Conpes approved in 2015 conditions for tax deductions to be made to companies that invest in innovation , while for the National Development Plan 2014-2018, the goal is to double investment in science, technology and innovation, from 0 .5% to 1% of GDP.

  • The Corona Organization, in several of its companies,  puts innovation into practice as a means for growth . The Vice President of Consumables and Construction Materials and manager of Sumicol, Jaime Alberto Ángel, confirms that 1% of the group’s sales are invested in innovation and in some group companies the indicator is 3.5%.
  • A notable case is that of  Nexentia , a firm created under the spin off  methodology  between Sumicol and Grupo Coloides, from the University of Antioquia, to  produce and market nanotechnology and microencapsulation from non-metallic mineralsToday, Nexentia offers three products to the public: Simplea (microencapsulated calcium carbonate to address calcium sciences in humans), Clean beads (mud masks, kaolin microspheres and ceramic microspheres for the cosmetic sector) and E caps (calcium carbonate microencapsulated to address calcium sciences in equines).
  • A notable case is that of  Nexentia , a firm created under the spin off  methodology  between Sumicol and Grupo Coloides, from the University of Antioquia, to  produce and market nanotechnology and microencapsulation from non-metallic mineralsToday, Nexentia offers three products to the public: Simplea (microencapsulated calcium carbonate to address calcium sciences in humans), Clean beads (mud masks, kaolin microspheres and ceramic microspheres for the cosmetic sector) and E caps (calcium carbonate microencapsulated to address calcium sciences in equines).
  • iNNpulsa, through the “companies creating companies” challenge, chose the 12 Mega-Entrepreneurs of Colombia for their leadership in the development of corporate entrepreneurship. The pioneering companies in this recognition are:

10 aphorisms by Jorge Wagensberg

The Spanish physicist, Jorge Wagensberg, has stood out for his informative work as a lecturer, scientific editor and advisor to science museums, also for his aphorisms. He knows some of these.

1. It can only be created when not everything is law and not everything is random.

2. There are two kinds of innovation: a horizontal one that consists of changing the answer (evolution) and a vertical one that consists of changing the question (revolution).

3. Intelligence is the ability to anticipate uncertainty and with it it was possible, for the first time in evolution, to put the problem before its solution.

4. Every sense has a joyful end and a painful end, both valuable for survival.

5. The improbable amazes everyone, the everyday only genius.

6. Lies are built, truths are discovered.

7.  A superfluous innovation is a solution without a problem.

8. Spirally unfair syndrome in a work team: the one who works well works more and more, the one who works poorly works less and less. 

9.  Symbiosis:  one plus one equals one. /  Parasitism:  one plus one equals zero. /  Asexual reproduction:  one equals two. /  Sexual reproduction:  one plus one equals three.

10. To ask what it is, what a certain phenomenon consists of is to investigate language. The why places us on the plane of metascience. The for what, in that of technology. And the how, in that of science.


Everlane, sustainability as a driver of innovation

Companies like Everlane are a good example of how fair trade and transparency create value relationships and consumer loyalty. Get to know this case in images.

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With its formula of radical transparency, exceptional quality and ethical factories, Everlane is a successful business that produces superior consumer and environmental impacts.


All the products of this brand have the information of how much it costs to produce them, how much the company earns in each one and how is the price versus the market.
The company delivers timeless, quality products that can be used for up to decades, such as cashmere jackets, Italian shoes, and Peruvian pima cotton t-shirts.
Everlane has plants in the United States, Peru, Spain, Italy, China and Vietnam.
The commitment to sustainability is profitable for Everlane, which has grown 100% year after year since its creation in 2011.


The Everlane Black Friday Foundation got customers to pay full price in the season to donate solar panels at its Los Angeles satellite plant and hard hats for 8,000 employees at its Nobland factory in Vietnam. 
The Everlane Black Friday Foundation got customers to pay full price in the season to donate solar panels at its Los Angeles satellite plant and hard hats for 8,000 employees at its Nobland factory in Vietnam. 

Innovation: 4 agile methodologies

The impact of technology and the permanent change of products and services challenge companies to innovate and respond to the needs of consumers. Learn how to do it efficiently with these methodologies.

Behind the success of Pixar  is the prodigious mind of  Steve Jobs , but also different methods that would forever change the way of understanding organizational culture, including innovation hubs, coworking  and  braintrust  , which promote permanent contact between collaborators, leisure spaces within companies to improve productivity, and the belief in the ideals and potential of people rather than in great ideas.

Like these techniques to encourage creativity, teamwork and the creation or improvement of products and services, agile innovation methodologies have been positioned in the business sector thanks to their flexibility and their ability to break paradigms. These arise from an  agile manifesto  that seventeen critics of software development models raised in 2001 and achieve:

  • Improve the efficiency, development and quality of final products.
  • Greater responsiveness to change.
  • More customer satisfaction.
  • Early deliveries of results.
  • Facilitate continuous feedback throughout the implementation process.

According to Ana María Giraldo Botero, Chain Research and Development coordinator , “in a traditional project, systematic practices are used that have a high probability of not giving the expected results and the contracts leave the greatest risk to one of the parties. On the other hand, the agile ones allow all the actors to be involved from the early stages of creation and construction of the service or product, with technical discussions, management of differences and overcoming problems”

The four most popular agile methodologies are:

A strategic decision

The influence of Information and Communication Technologies, ICT, impacts the daily activities of businesses. Emerging companies come to the market with other ways of buying, learning and communicating , therefore, the traditional ones must understand the needs of consumers and solve them promptly.

According to data from the  2011-2015 Chaos Report  after evaluating 10,000 software projects, 39% were successful and 9% failed with agile methodologies, while with traditional methods only 11% were successful and 29% failed.


It is a challenge for companies to reach a level of maturity and organizational agility that allows them to have self-managed teams that know their responsibilities and work to obtain the best benefits, deliver a functional product, and adapt to change.

Likewise, the disposition of senior management must be taken into account, have trained human talent  , define these methodologies as an organization strategy  and  promote greater trust among those involved.

4 principles for good results

  • Manage expectations: Agile methodologies do not imply lower costs or a final delivery before the planned date.
  • Add a client to the team: so that approvals are immediate and the greatest possible trust is generated between the parties.
  • Strengthen the culture of innovation: that it respects the best practices and the management guide for agile projects.
  • Have a reward system: make it emotional and recognize all the effort of the work team.



Innovation = model x speed

Today innovating is not enough, you have to do it fast. Opportunities for large companies and startups.

You do not have to invent business from scratch, nor give up what you know and master, but the digital revolution is a reality and it does not only occur in data-based businesses: any economic activity today is different from what it was ago ten years, and the realities of then are not enough today.

Juan Camilo Quintero, manager of Innovation and Entrepreneurship at ANDI, has worked in innovation management at the university, the State and the company for several years, and believes that at the present time large companies should consider the need to increase the pace and for this they can resort to various means. One of them is to stop being suspicious of entrepreneurs and see them as allies to enter a new paradigm.

For those who work in innovation, the  S-curve  for the maturation of a technology is a traditional exercise. After the release and growth comes maturation.

Quintero superimposes another graph on top of this graph: companies aspire to be at the top of the curve, but they cannot accept that the maturity line remains horizontal, they must look for a new S to maintain growth. And it is with innovation that he proposes that this curve always continue upwards.

For this reason, he maintains that it is a matter of speed in innovation. And while he ranks companies at the top of the chart, he puts university research at the front of the line. There is a great distance that sometimes does not allow us to innovate at the necessary speed. In the middle are the startups, small, light companies with an innovative vocation, which can provide novel responses and new services in the sector in which the company operates.

faster relationships

Many startups, despite having very powerful products or services, do not overcome the valley of death because:

  • They are not clear about their  business model
  • The leader is absorbed in administrative tasks that distract him from his innovative focus.
Large companies often have internal innovation processes that are more focused on the product or business model than on new disruptive opportunities.

ANDI’s Innovation Manager affirms that the purpose should be to “reduce time and space in the relationship between entrepreneurs and businessmen”. In his opinion, this is the network that should operate smoothly in the current circumstances where speed is required. There are many possibilities to co-create between entrepreneurs and startups.

Opportunities for the entrepreneur

  • customers for your product.
  • Needs in which it can concur in joint processes with businessmen.
  • Partners, when your venture is in the sector in which an entrepreneur sees growth opportunities

Opportunities for the entrepreneur

  • Innovation paths faster than those that can be given by a person or a research team inside.
  • Offers of innovation in response to raised needs.
  • Radar in which it detects businesses that it can acquire for growth goals that are often not achieved organically, and that generally have the advantage that they have a technological base that allows them scalability to grow sustainably.

To buy or not to buy

Google bought 19 startups last year  , and allocates significant resources to projects where it finds avenues for growth.

Acquisition is always an alternative. If you do, some questions to ask yourself are:

Acquisition is always an alternative. If you do, some questions to ask yourself are:

Does what it does have to do with my core?

Is your business scalable?

Is your business model clear?

Is your leader inspiring?


The time of integration

Beyond outsourcing processes, integration is about strengthening processes hand in hand with allies. Learn more below.

A good example of process integration is when executives and engineers from a brand meet with engineers from their suppliers, find possibilities to improve parts, make requirements and receive proposals and, in the end, make improvements to the product… and also to  the process: that equipment, with its brand, with its price, with its commercial strategy, may not pass through your hands at any time.

It is what Apple is doing: it no longer designs its processes in isolation, but sits down with its suppliers and together they work on developments, carry out tests and adjustments. It is not just a question of quoting and requesting a requirement so that it is ready at a certain time, it is necessary to involve all those who are part of the production chain  so that they understand how it should be done.

How to work in integration?

So that all areas and suppliers are correctly related and can guarantee customers quality products or services that satisfy their needs or requirements in the time they demand, it is necessary to think about integration policies with suppliers, which have to do with systems, processes and strategies that allow greater agility and efficiency.

Juan When thinking about integration, everyone must be  seen as part of the same strategy, which is executed through different processes  and whose objective is to impact customers, seeking to have a positive response. If something fails, you have to see it as a whole, not in isolation.

The challenge today is to adopt methodologies that facilitate integration and dare to deliver internal processes to third parties,  for example, in data analytics there are specialized companies whose processes and results, in general, tend to be very high and have better assurance, “if it is properly integrated with whoever executes the analytics, it is as if it were done internally”, explains Luis Javier del Corral, Vice President of Chain Innovation and Development.

“Integration is more than reducing the number of intermediaries in a process, it is reducing the number of processes.”

Luis Javier del Corral,

Vice President of Chain Innovation and Development.

Finally, what integration seeks is to make real teams to carry out processes,  regardless of whether the members are “on one side of the wall or the other”. Today, many companies contract processes externally because they trust the experience of the partner, but they create an area within that must receive and reprocess, this tends to reduce efficiency and make it more expensive, therefore, after finding a partner to do it, the objective must  be be to integrate and design a process together.

This is how Cadena is doing it

Cadena’s proposal in digital is to operate processes that are not  core  for clients, as is the case with statements:  a process in which sensitive information is handled but in which Cadena, thanks to the reliability it has generated, it is capable of executing, thus saving the client a process, which may even be redundant internally.

It is currently implementing methodologies with BPM technologies and once the processes are set up, with an information system you can:

  • listollets
  • Monitor if they are being efficient enough.
  • Suggest changes, but also model and simulate before putting them into operation, which is of great value because you can have information about what will happen if a certain change is applied and this is done with real historical data.
  • Prevent possible losses.
  • Get more efficiency and reduce costs.

Communications is another of the processes that can operate, through a system that generates emails, text messages and other means with which a company communicates with its customers. This operation is done smoothly, more efficiently and without duplication.


Innovative communication in the age of Social Media

How to attract visitors to an art museum? The National Museum of Fine Arts of Brazil found a creative way to merge the physical experience with the virtual experience through its Hashtags of Arts campaign.

At a time when transmedia strategies are becoming more relevant for organizations, the National Museum of Fine Arts of Brazil stands out for its Hashtags of Arts strategy ,  which has allowed it to increase the visit of locals and tourists.

What did the Museum do? He innovated in his way of communicating and inviting his audiences, he risked attracting the attention of his visitors using the Social Media language:  tags, keywords and “trending” terms of social networks, that is, words that are famous. and they are positioned thanks to their frequent searches or multiple mentions. Some of the words and labels he used were: group selfie, bff, “like a boss”, love, “installed”, no filter… all of these managed to surprise and steal smiles from the Museum’s visitors.

Combining the sumptuousness, seriousness and luxury of a museum with the colloquial language of networks, was the perfect strategy to increase revenue by more than 70%, compared to the number of records in 2018.

Taking into account that the National Museum of Fine Arts of Brazil, located in the center of Rio de Janeiro, faced an unfavorable situation related to the absence of visitors, mainly from younger audiences, having implemented this strategy was the solution. to achieve the objective of increasing visits from this type of public. This campaign has been so successful that the Museum decided to extend it until 2020.

Additionally,  Hashtags of Arts turned them into a reference for those companies that fear incorporating digital issues into their strategies with friendlier, closer languages ​​and leaving aside the “should be”. Who would have imagined a historical painting from the 19th century exposed on a wall with close, fun and everyday words?

The capacity of the Museum of Fine Arts of Rio de Janeiro was not the only beneficiary of this campaign. The Museum’s social networks had a significant increase in their followers and interactions.  They went from two thousand followers, before starting the strategy, to more than eleven thousand with Hashtags of Arts.


Personalized experiences: new ways to understand the consumer

One of the strategic components of the relationship between client and brand is the digital experience. It is not enough that it be satisfactory. It must also be differentiating and personalized to avoid frustrations during the consumer purchasing process.

More than 81% of companies expect to compete largely or entirely based on  customer experience . This, in order to create authentic and valuable connections for users  according to a study carried out by Gartner.

In fact, one in three  customers  express frustration with a  brand  in basic aspects such as not recognizing them as a frequent consumer  or having sent them offers for products they had previously purchased.

Brands must evolve and  generate connections  and interactions with users. In this way, lasting relationships can be built in which they feel that they generate value.

Experiential communications: the success story of Grupo Familia

They transformed the focus of their portfolio promotion strategies by changing the way they display their products from the start of the business. Its objective, more than promoting sales, was to transfer knowledge and educate its consumers on responsible purchasing, physical and emotional well-being, and the correct use of hygiene and disinfection products to mitigate the spread of the virus. As a result, in record time, they created the channel to be present in the most restrictive moments of the pandemic.

“We have learned that personalization is magical when we are able to respond to the needs of our most segmented communities and even to specific people directly. This is how we have managed to create links between customers and our brands”, says Lucas López, vice president of marketing for Grupo Familia.

Key points of your digital communications

  • Two-way communication with consumers

Through their  online platforms , social networks and website, they develop   brand  strategies  that generate value and memorable experiences  for their communities.

His goal is to have direct interactions with the audience to understand what their pains, feelings and motivations are. In this way they achieve recommendation, recall and connection with brands from emotions.

  • Active listening

Along this path, they have more clearly identified the interests and concerns that their audiences have regarding social, environmental, well-being and mental health issues. In response to the opinions of their consumers, they created different initiatives, including:


Loving  the Planet,  in which women were invited to participate in the planting of more than 1,000 trees in the Amazon.


They made an  alliance with  WorldVision  to deliver 60,000 feminine hygiene products to girls and young people from the most vulnerable strata, so that they do not have limitations in their daily lives, can attend their schools and enjoy their leisure time.


They created  free consultation spaces   with health specialists to accompany and advise their consumers during the pandemic.

  • Communications within the organization

The key to the success of  external digital experiences  is to implement them for internal audiences as well. For this reason, it is important that  employees  are aligned with the purpose of the  company  , the business objectives and the shared vision.

  • Omnipresence and multichannel strategies

One of the differentiators of  Grupo Familia is that its  brands  offer  ubiquitous experiences  in any channel that the user looks for. To do this, they develop online navigation with a   clear, easy and fast onboarding .

An example is  Íntima wear , which has as an added value the freedom, security and confidence it provides in its sales channels  , where they provide personalized advice and educate their consumers in an exclusive digital space for this solution.

  • Receive and take action on customer feedback

Data creates value for  consumers . For this reason, Grupo Familia optimizes  communications  to understand its communities, not in a massive way but in a personalized way, and thus they have managed to connect with more than 80 million people, focusing on their tastes, needs, and lifestyles.

One of the greatest lessons learned by Grupo Familia was understanding that its customer relationship points do not function as isolated entities, but must be interconnected to improve the digital experience. One example is the free clinics of the Nosotras brand, which have now been extended to other brands such as Pequeñín, so that parents also receive advice in their day-to-day lives.
Source:  Lucas López, vice president of marketing for
Grupo Familia.


Personalized user experiences through digital strategy, how to achieve them?

The user interface, the responsiveness, the communication methods and the delivery of data in real time, are some key elements to generate satisfactory digital experiences.

86% of consumers who have a satisfactory online experience are willing to pay more to receive it,  according to a study conducted by Tempkin Group.

This seeks to connect the emotions of customers with the brand, in order to generate memories that lead them to make a purchase decision. Even those moments during the user’s digital experience that are emotionally charged will make the memory of the brand remain longer in the brain’s imagination.

Key aspects during the digital experience

  • Communication:  it is key to achieve dynamic connections and relationships between sender and receiver, in which the latter interacts with the content and feels a personalized digital experience from start to finish. A  HelpScout study  says that connecting customers with the brand from the first experience  increases profits by up to 95%.
  • Support : brands must be willing to anticipate the needs of their customers, answer their questions in the shortest possible time and give clear messages. Some tools to achieve this are  chatboots , which are digital assistants that can respond to various requests at the same time, offering personalized treatment to each person.
  • Sensory experience:  the sensory information linked to the promotion of products in digital, creates a direct emotional relationship with your target audience. For this, it is key that you take into account elements such as color, the hierarchy of your products or services and how attractive your website is visually. At this point, these other aspects below will help you achieve it:
  • Education:  in addition to offering content on the uses and benefits of the portfolio, it is necessary to generate a feeling of trust and expertise, providing valuable information about a thematic line of the company or complementary products and services that lead the user to make the decision to buy. .
  • Entertainment:  attracting the attention of the consumer begins when they have fun browsing your website. In this way, you generate an emotion of “happiness” achieved through gamified pages,  tests  or stories.
  • Onboarding:  this is the process that will guide your users throughout their digital journey .  Therefore, it is important that their navigation is satisfactory from the first moment they enter your website.

“Business models that recognize and act on the digital experience will be much more successful. This means finding the right tools to facilitate and optimize customer service, providing them with omnichannel support and effective communication in any situation.”


Recommended trends to improve the digital experience of your audience


Natural language processing to identify the syntactic, pragmatic and semantic behaviors of your audience with artificial intelligence.


Omnichannel strategies  to adapt to the purchasing needs and behaviors of users.


Technologies of the  Fourth Industrial Revolution , in order to reduce costs in the operation and achieve that processes that were carried out in hours can be done in seconds.


Startup philosophy: How can companies implement it? Winning ideas to keep in mind.

Startups   have the ability to scale their digital solutions globally more easily, due to their methodology of creating, iterating, and innovating . This is achieved thanks to the culture of the teams and the use of agile methodologies. Find out how his lessons are transforming the way other organizations do business today.

According to a BBVA article , “  startups  are companies that are characterized by their constant capacity for innovation, their strong ties to technology and because they are completely customer-oriented. For this reason, many organizations want to emulate these characteristics to achieve their digital transformation, but not all manage to do so. So what should be the key points to follow?

Thanks to the fact that  startups  work under the banner of business models based on  digital products and processes , they have scaled to other countries. The success of the connections has been the ability to make quick decisions along the way, in case the process does not turn out as planned.

But how to scale the business in international markets from scratch? The answer goes hand in hand with finding key allies, and experimenting and having the ability to optimize time with  technologies  such as  big data , data automation, the Internet of Things, and  administrative systems.

Startup culture in four Colombian success stories


Erco Energy

They are leaders in the implementation and management of distributed energy resources: solar, electric and energy storage. In addition, they are providers for the operation and maintenance of large-scale projects for companies and homes from Colombia, Panama and the United States.

To date, they have carried out more than 1,000 projects, among them, around 740 are focused on electric mobility. Reason that has allowed them to achieve alliances and clients with companies such as EPM, Bancolombia, CI Jeans, Huawei and Pintuco. How did they do it?

Juan Camilo López, CEO of the  startup , bases the good results on these issues:

  • Organizational culture:  It is focused on learning, experimentation, iterating quickly and continuing to test products.
  • Technology:  they created applications to perform data mining with artificial intelligence, measure the traceability of products in real time, reduce quote times, understand the systems and make better decisions to maximize the power of electrical energy.
  • Data measurement:  with it, the aim is to identify through data what is working and what must be modified.


Its objective is to optimize the demand forecast with greater precision in record time to improve the supply chain. To do this they use  big dataartificial intelligence , machine learning  and data science. They have positioned themselves as one of the hundred best startups  in Colombia according to a study carried out by Forbes magazine  and Innpulsa  and their purpose of being the most innovative  supply chain solution has led them to be part of  batch 4 of Rockstart Latam .

According to  Felipe Hernández,  founder of  Datup , his greatest lessons have been adapting to the technologies of the Fourth Revolution. For this they created a platform with artificial intelligence that allows companies to make better decisions through data, in an easy, fast and affordable way.

The digital transformation of a company is achieved with more agile results, changing the culture within the organization and performing data analysis to make more assertive and effective decisions.


This is a   Colombian online education startup  that aims to strengthen the  educational culture within companies , turning learning into a habit and not an obligation. They use the  microlearning methodology  to transfer open educational content to thousands of digital non-natives and professionals who need to update their knowledge without losing sight of their work.

They currently have more than 20,000 users and clients, including Grupo Sura, Grupo Argos, Grupo Nutresa, ISA, Bancolombia and Ruta N, who use more than 250,000 information capsules

his learnings

  • The simplicity to give the user what he needs in a simple and uncomplicated way.
  • The discipline and self-learning to give your stakeholders a realistic look at the learning process.
  • Constant education that moves towards solutions that involve more experiences. For this reason, they have made it possible for anyone, regardless of their age or level of study, to learn in a simple and continuous way.


Its purpose is to transform the world’s corporate communications through  technology.  They do it through their   digital content management software for all types of screens, creating omnichannel experiences and facilitating decision-making based on automated data.

They have implementations in Colombia and 14 other countries such as Guatemala, Honduras, El Salvador, Costa Rica, Puerto Rico. In addition, they have more than 6,000 active digital screens and 7 international allies such as RedQueen, DuoPrint, Akaunts, in countries like Ecuador, Guatemala and Mexico, positioning it as the most important Colombian company internationally in the communications industry. What have they done to achieve it?

  • Cloud platform:  its solutions aim to promote a more humane and effective communication process, called  communications as a service,  using software that is hosted in the cloud,  Amazon web services.
  • Trends:  being at the forefront of the latest technologies, case studies and trends are the key to creating disruptive ideas that generate value for your   target audience .
  • Growth hacking they are aligned to generate strategies that seek to acquire a greater number of users in the short term with fewer resources.


Juan Camilo López, CEO of Erco energy.

Felipe Hernández, Founder of Datup.

Leonardo Baena, CEO of Tekus.

Santiago Salazar, CEO hackU.