Category: Technology

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Technology

digital transformation to streamline personnel selection

With the use of new technologies and an ATS system ( applicant tracking system),  Magneto 365 allows companies to automate their human talent attraction and selection processes so that they are much more optimal, fast and strategic.

The areas of human resources or talent are key to the attraction, development and retention of personnel, and currently, in the midst of the transformation and automation of processes that companies are experiencing, they are no strangers to this reality. One of its challenges is to find the best candidates and carry out increasingly optimal and efficient processes.

Magneto 365  is a company whose purpose is to unite companies and talents in the shortest possible time. To do so, it has designed  technological tools leveraged on artificial intelligence,  chatbots , attraction channels and others, which it brings together in an ATS ( applicant tracking system )  to automate the processes of attracting and selecting human talent.

The digital transformation in Magneto 365 is to put technology at the service of companies to improve their productivity, and they do it from the following focuses:

  • Integration with the means frequently used  by candidates to publish job offers, for example with Facebook, Google and WhatsApp.
  • Artificial intelligence. It allows to store the information of the applicants and measure the affinity that their profiles have with the specific position that a company requires.
  • Video interviews  to get to know the profiles in depth and refine the number of applicants, taking into account aspects such as diction, body expression and personal presentation.
  • Omnichannel communication system  to contact the candidate, depending on the phase of the process, through phone calls, text messages or scheduled emails.
  • Scheduling systems  that allow interviews to be scheduled automatically according to the applicant’s availability.

Internal mobilizations  for the management of internal processes, since one of the attributes that applicants take into account the most when deciding where to work is the possibilities that the position offers them, in the long term, for their professional growth.

Magneto 365 offers small and medium-sized companies a free advice model from self-management, with which they can register from their website, create their account and publish their job offers in real time.

What to take into account to transform the attraction and selection of talent?

Julia González, Magneto 365 Business Leader, and Isabel Arango, Marketing Leader, recommend:

1

Make accounts.  Although it is thought that starting a digital transformation can be expensive and require more efforts, the truth is that optimizing through technology is more cost-efficient for organizations.

2

Have an open mind.  It is important to attract and select people with a   different mindset (mental programming). Understand that it is a process in which technology will not replace people within organizations, but will be at their service.

3

Begin.  The process should not be postponed for fear of the “complicated”, you have to take the step and trust the technological tools, which do 90% of the work, in addition, expertise in artificial intelligence issues is not required.

4

get updated.  Yes, it is key to be informed of everything that happens in terms of transformation and constantly learn to generate greater value and optimization.

A more successful process

In one of the largest  retail companies  in Colombia, Magneto 365 implemented a digital model for attracting and selecting human talent that allowed this company to increase the effectiveness of the process to 72% of the total number of people who interviewed in person. This meant that, after doing all the digital validations,  they were able to cover face-to-face activities in a single day and thus ensured effective recruitment . This process used to take two months and today they do it within two weeks.

Additionally, the company reduced the costs of the selection processes. Among the things that they automated are: the summons of the candidates, the review of video interviews, the scheduling of medical exams, the security studies and the psychotechnical tests.

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Technology

Technology to manage knowledge

The training and training of employees is a constant need in organizations. Today, through virtual education, technology and different learning methodologies, this process can be much more effective and experiential.

Using technology to train employees is also a way to transform and generate value. Yes, giving them the chance to close knowledge gaps, to develop and strengthen their skills, abilities and aptitudes through virtual education allows for more aligned teams  . and connected with the strategy and objectives of the organization.

And virtual education or  e-learning  is not giving them access to a lot of information in pdfs, no. It is to generate a whole learning experience that will help increase the productivity and efficiency of collaborators , to empower them more with the purpose and to comply with the key indicators (KPI’s) of the company.

At Koideas, “the success of virtual training lies in finding the specific needs, the appropriate expert, and evaluating the process.”

Koideas  is a company that for five years, based on technology and different methodologies, transforms the knowledge of organizations into learning, that is, it  develops effective, flexible, entertaining, interactive and repeatable training strategies  that adjust to the needs of each company. Jose Manuel Soto, commercial manager, explains that in any virtual education project four variables must be taken into account:

1

Strategy:  what you want to achieve with the project, for example, train collaborators in a new methodology or in the use of a new tool. It can also be to explain useful things to customers about a product or service and sell more.

2

Contents:  keep in mind the theme and the methodology to be implemented. At Koideas they create courses and content that generate learning, to do so they know very well the target audience that will receive the training, for this reason they  apply andragogy, which is pedagogy focused on adults  and based on the characteristics of each audience they define the language , the type of navigation, the design to be implemented, the usability and the user experience.

Regarding the methodology, there are many: telling stories to train, games or challenges in which they face a situation and learn,  microlearning  or short and precise courses on a topic (they last 10, 15 or 20 minutes maximum), 10 /70/20 in which 10% is theory, 70% is experience and practice and 20% is interaction and sharing with others. It is thanks to the chosen methodology (it can be one or a combination of several) that the interest, motivation and commitment of those who take the courses is achieved.

3

Platforms to host the contents:  they are known as LMS, Learning Management System, in addition to hosting the courses,  they allow synchronizing the progress of each student, potentiating learning and receiving feedback from users. Moodle and Blackboard Learn are some of these, however, today the trend is  to use more  open source platforms  and software  as a service  that are intuitive and very easy to use and manage to make the learning experience more effective.

4

Administration and monitoring:  it is key for the training plan to work, it is checked that it is aligned with the objectives of the organization, that the different teams are motivated, that each action is really strategic to maintain interest.

In addition to these variables, which must be very well aligned for the entire virtual learning experience to work correctly, Jose Manuel points out that they are constantly searching for and referencing good practices, trends, technologies and methodologies applied to e-learning, “that’s how we  are always updated and we develop experiences that are effective,” he says.

Virtual education or e-learning allows optimizing time and money in knowledge management strategies within organizations.

Mobile learning, mobile apps, social learning, learning analytics, microlearning and virtual reality and  machine learning  to anticipate behaviors are some of the trends applied in the training courses  created by Koideas, in which each of its elements (text, design, etc.) , images, videos, music, games) is protected by copyrights.

Satisfactory experiences

Organizations such as Grupo Nutresa, Sura, Argos, Colmena Seguros, Incolmotos Yamaha, Taller A, Naf Naf and many more have co-created  courses and learning experiences with Koideas to democratize knowledge with their different interest groups.

For Incolomotos Yamaha, for example,  they took a motorcycle electricity course to virtuality  with which the participants learned about the components of a motorcycle, their characteristics, how to make a good connection and had the challenge of starting a motorcycle from a game in which they were connecting the elements, if they did it correctly it would turn on, if not, it could burn.

Having this type of virtual training for employees  represents savings in time, costs and greater efficiencies in the processes because all the staff will have the same knowledge and can better perform their duties.  “When we have a highly trained and trained team, together we can achieve the company’s strategic objectives,” says Jose Manuel.

With appropriate technology and methodologies, it is possible to transform the training and training processes of personnel so that employees, through discovery, challenges and the acquisition of new skills, really retain the information that is delivered to them to increase their performance.

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Technology

Using chatbots to improve customer service

To respond in the shortest possible time to the doubts and requirements of customers, today companies have different service channels in each of their digital media, among which chatbots or virtual assistants stand out more and more, many of them with their own names. .

The automation of communication is a reality that is evidenced by the  quick, short and direct messages that customers receive from chatbots  when they make a query or request information from companies through their official channels such as Facebook Messenger or the hotline. from WhatsApp Business.

The use of this type of technology, most of the time with artificial intelligence so that the assistant learns and incorporates new answers according to what they ask,  has allowed companies to improve and be more efficient in customer service , since their answers They are immediate, they are available all the time (24/7), they attend to many requests at the same time, they are constantly improving, they can offer personalized treatment based on historical data and, additionally, they represent cost savings.

Banks, cooperatives, service companies, government entities, educational centers and, in general, companies in the construction and retail sector  already  have a virtual assistant in their digital channels.

Some examples of  chatbots that today answer customer questions  and guide them are:

  • Pronto de Protección:  it is programmed to provide information on topics such as pension advice, withdrawals, certificates, layoffs, voluntary savings and balance inquiries. To start a conversation, give several options for the client to choose the one that fits their requirement. In the event that the request cannot be resolved, Pronto refers the client to another adviser for assistance.
  • Eva from Novaventa:  the Grupo Nutresa product catalog has this virtual advisor on its website to advise mothers who work with the catalog. After the greeting, Eva tells them that they should not send her photos, videos or audios and asks for their identity document in order to help them.
  • Tabot de Bancolombia:  this assistant provides advice to customers on the virtual branch, TRM, credit cards, service points, request for bank references, change of main password, alerts and notifications, among other topics.
  • Seguros Sura Colombia:  in order to respond more quickly to user questions, it has enabled a WhatsApp line in which today it provides information on services related to COVID-19, EPS programs and procedures. Step by step guides the user in what they need.

What to take into account to include a chatbot in company channels?

According to the digital medium Business Inside, the architecture and design of chatbots will continue to evolve to the point of becoming the standard for customer service.

Although this technology is on the rise and represents great advantages for both clients and organizations, Alejandro Páez, Director of Development at 1cero1 Software, recommends that before  implementing a chatbot, consciously analyze whether most of the questions users ask are similar and frequent , this will serve to structure the answers by thematic blocks and will facilitate the good performance of the virtual assistant.

If, on the other hand, many of the questions are very specific, infrequent, and the assistance of an expert is needed for their solution, it is preferable not to have a chatbot because many times it will not be able to give the answer and help that the client is looking for, which it will not be a good experience for customers.

In addition to this, it is key to define  which of the company’s virtual channels will have a chatbot and what type of information or advice they will provide , because as with relationship strategies and digital marketing, if there is no clarity about the objectives and what that you hope to achieve with this type of assistants, it is more likely that mistakes will be made that may even affect the image, credibility and reputation of the company.

Therefore, to take advantage of all the advantages offered by virtual assistants in the correct way, it is essential to seek advice and work with developers who have experience and guarantee their proper functioning.

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Technology

TikTok opportunities for brands

This social network of Chinese origin, with more than two billion downloads and more than one billion active users per month, is gaining more and more popularity in brand marketing strategies. Find out why and some of the brands that are generating good content here.

During confinement, TikTok has positioned itself as the reference social network. His bet from him is to allow users  to create, edit and share videos between 15 seconds and 60 seconds , thus revealing their creativity to tell different situations. With the use of effects, filters, sounds, license-free music and other tools, they generate unique and fun publications.

The most popular videos are musical ones, however, it is not the only way it offers to generate content and entertain followers, who are mainly between 16 and 24 years old. Yes, the so-called generation Z or  centennials  is the target audience of this network, although every time there are other generations that are beginning to have a presence here.

The first thing brands should do before opening a TikTok account is to study it and understand if it is strategic for them. You always have to remember that although there are many social networks, it is not necessary to be in all of them.

Seeing the success and reception it has had among audiences, several companies and brands in the world began to wonder and analyze whether it was relevant and strategic to have a profile and generate conversations on TikTok.

Currently, several brands have done so because they saw in this network a new opportunity to communicate differently and with a fresher tone with their audiences. In addition, after studying it and understanding how it works and what its dynamics are -this is key to making the decision-, they understood that it  is a good tool for their marketing strategies because:

  • Compared to networks like Facebook or Instagram, it has greater organic reach, that is, the brand’s video can reach more users, not just followers.
  • Original, funny videos that know how to take advantage of the different effects and tools of TikTok go viral. This gives greater visibility and notoriety to the brand.
  • It allows to attract and capture the attention of the younger public.
  • Through challenges, contests, and hashtags, users can create fun content for the brand. They can also join challenges set by others to gain more visibility.

Featured Brands on TikTok

Some of the brands that today have a profile in this network and generate unique strategies are:

1

NBA:  with more than 11.3 million followers, it is one of the most viral accounts on the net. Videos of the best plays, of the players, the spectators, game summaries and basketball challenges are its main contents.

2

The Washington Post:  This media outlet quickly understood the dynamics of the Internet, which is why its videos are full of humor and situations that can happen at work, they are not news. Dave Jorgenson, video producer and editor, is the face of the newspaper on TikTok. Today the account has more than 556,000 followers.

3

San Diego Zoo:  the videos of this brand show the daily life of animals, by adding musical and sound effects they make them fun, attractive and generate emotions for users.

4

Chipotle:  This Mexican food chain was one of the first brands to use and take advantage of TikTok. His knowledge of the web has allowed him to generate videos and viral campaigns through hashtags, two of the most popular being #ChipotleLidFlip and #GuacDance. He has more than 758,000 followers.

Other brands that are doing well and worth reviewing if you want to have a TikTok strategy are:  Puma ,  Ralph Lauren ,  Mercedes-Benz  and  Walmart .

In Colombia, for now there are few brands that have decided to be strategically in this social network, among these are  Galletas Festival , Chocolates Jet and  Bon Bon Bum .

Recommendations to be on TikTok

  1. Be clear that the objective of this social network is to entertain, therefore, you must bet on funny, fresh, human videos that generate sympathy among users. Virality and notoriety is what is mainly sought here.
  1. Create creative content that is timeless, use the effects, filters and the audio catalog and, if possible, that the videos do not last more than 15 seconds.
  1. Adapt the brand’s content strategy to the challenges and hashtags proposed by others, likewise, create your own so that others join with their videos.
  1. In each video, include between three and six hashtags that are related to the content, just like on Instagram, this helps to generate greater reach to make the brand visible and position.
  1. In the description of the video (the copy) add a call to action so that there are more possibilities for interaction.
  1. Be constant in the creation of content. In addition to challenges or music videos, brands can take advantage of the network to post about:
  • Trends and news in the sector.
  • Contributor stories.
  • Every day situations.
  • Brand curiosities.
  1. Creating campaigns with  influencers  that are credible to the brand’s target audience will help increase reach. Likewise, it is important to respond to user comments.

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Technology

Virtual fairs, the future that is already here

Online events can connect with business marketing strategies. Making them visible, generating expectation and trust are key to positioning them.

As covid-19 has spread around the world, companies have had to cancel or postpone their face-to-face events. The behavior of the virus and government decisions make it impossible to be certain of the dates on which these massive gatherings can be held, which, despite the fact that they can reactivate the economy, pose a risk of contagion for the community.

According to estimates from the entertainment industry, in Colombia the losses due to the cancellation of events amount to 200,000 million pesos. With this panorama and given the growing need to adapt the communication strategies of companies to the current context, virtual events and fairs are emerging as an ideal solution to maintain contact with buyers and investors to make the work of brands visible.

What must be considered?

Although the essence of the organizations must remain, this does not mean that it is necessary to transfer to virtuality the concept that had been defined for the physical event. To design a strategy, one must start from the following questions: How do I capture the attention of my audience? How can I create an experience that is supported by interaction and personalization? How important am I giving to communication? Should I hire an IT provider or is my team trained? and How can I convert visits into transactions?

These questions represent a challenge that requires knowledge of the company, the interests of the public that previously attended in person, and digital marketing trends. Colombia is advancing rapidly in the development and conceptualization of online events, with the surprise that its organizers are going beyond the exhibition and focus on attraction and experience.

Colombiamoda, a response to reinvention

Colombiamoda, the fashion and textile fair that has been held without interruptions for three decades, will have its first virtual version this year. According to Sebastián Díez Vargas, Marketing Director of Inexmoda, “Colombiamoda was born in 1990, in the most difficult times for drug trafficking. Historically, it has remained facing the most difficult moments and today, when technology plays in our favor, we want to preserve that spirit”.

Technology becomes the main ally to carry out commercial transactions. Communication and logistics are decisive in creating a good experience.

Keeping that essence as a north, allowed them to understand its value in this context in which the textile industry needs to move its cash registers, expand and come up with new proposals. With the reputation of being one of the largest fashion fairs in Latin America and with a defined concept that integrates fashion, knowledge and business, they studied the needs of the environment and the behavior of digital audiences.

The result of three months of remote work, with a marathon pace, will be evident from July 27 to August 3. The strategy was unified on the site  https://colombiamoda.inexmoda.org.co/  , allowing exhibitors, buyers and visitors in general to enter a platform that adapts to their role at the fair.

This edition, which for the first time lasts for a week, will have a business meeting, in which nearly 300 brands will be able to create commercial alliances with national and international buyers. One of the great novelties is the Market Place which, in alliance with the online sales platform Mercado Libre, will allow the traditional retail trade show to be maintained. In addition, to connect brands with consumers and members of the fashion industry, they will have shows with catwalks, performances and art.

In terms of training, the Knowledge Pavilion, created in partnership with the Universidad Pontificia Bolivariana, will have a program of 25 free events and a new model of semi-personalized consulting called Masterclass and Consulting.

One of the great challenges that companies face with the digitization of their events and fairs is to generate confidence in the organization and the results. For this, it is essential to have a 360 diffusion that includes online and offline  media  and create strategies focused on the reputation of the company and the value of the event in times of pandemic.

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Automation: investment and savings

Automation supports the digital transformation of organizations, optimizes expenses, increases productivity and allows human intervention to be more strategic.

What is automation?

All the activities that are carried out in an organization are supported by processes, that is, they are activated in response to a need, they require information to comply with them, and they produce a result that requires monitoring for a certain time.

Automating processes is using technology to perform repetitive tasks without human assistance, in order to avoid interruptions in processes and optimize resources, especially time, effort and money. The industry, robotics and technology areas of companies use it to make better decisions.

Among other things, automation allows, through the installation of software or platforms, to simplify and speed up processes, increase effectiveness, productivity and security in companies, minimize the number of errors, achieve greater traceability and have better control of results.

Because it is important?

  • It is transversal to the operation of the company. Automation involves everything from the processes of the financial and technology areas to those of human management.
  • It helps to identify failures in activities and find possible solutions in less time.
  • By creating and assigning a single way to execute tasks, you standardize the results.
  • Although human intervention is less frequent, it is more valuable and strategic.
  • It enables the monitoring of each of the phases of the processes, gives the option of having access to the results in real time.
  • It allows obtaining consolidated reports with indicators, for example of compliance, which become opportunities for improvement.
  • It is key to identify and correct points where the return is low and the investment is high.
  • Strengthens the Management Systems of each company.
  • It helps to optimize the relationship between the client and the company.
  • Improve communication, as it eliminates intermediaries and creates quick solutions.

What must be considered?

To automate a process it is necessary:

  • Knowing it from start to finish, being clear who is involved, what information is needed, how it is transformed and what the final result is.
  • Measure the times that each task requires and show which is the one with the greatest investment to establish improvements.
  • Have as support a software, application or even Excel macros that help facilitate the process.
  • Seek advice that allows to obtain a result with north, boost the growth of the organization and facilitate adaptation to change.
  • Be clear about the objective of automation and the time it will be implemented, that is, if it will be maintained in the short, medium or long term.
  • Understand that being a gradual transformation may require changes or adjustments.
  • Documenting all the information, doing so helps to guarantee its permanence over time and to see opportunities for improvement.

And the collaborators?

Sensitizing human talent is key so that automation is not seen as a threat, but rather as a positive change for organizations. More than a way to replace manual work, it will provide practical solutions so that the operational workload decreases and employees focus on strategic issues of planning, innovation and management of digitalization.

Automation does not nullify human intervention, what it does is deal with specific processes so that the collaborator can focus on the strategic aspects of the company.

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5 steps to land in the digital world

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Technology

On-demand services, the kings of the crisis

Support and products with 24/7 availability, those that are paid only when used, and delivered through technology, are the evolution of the service. What was an added value, is imposed as a rule in a world in which hours and spaces 100% for the office, study, family or rest are the past.

How to cross an offer with a demand in which it is not known when or where the clients will appear?

With technology, that is the answer.  If we have learned anything from the Covid-19 crisis, it is that time and space are relative, and they reinvent themselves from one day to the next.

While the house is the new world where families, children, the boss, work colleagues and leisure come together, and all at the wrong time – outside of traditional schedules – consumer demands go beyond all rules and have a new imperative: real, permanent, immediate, total availability.

An element is added to this trend, economic availability, while a few months ago, at the beginning of the confinement, customers perceived on-demand products and services as   an added value for which they were willing to pay more, today the reality at home is another, since you study with modular and virtual programs at any time, you receive food and other products at home in minutes, personalized and scheduled transportation, all at low prices.

The on-demand  formula  passed the test, although not all sectors or companies that used it did. Uber stopped operating in Colombia and laid off nearly 4,000 employees. Airbnb will decrease its annual income by more than 50% and suspend 2,000 contracts. However, Rappi is the protagonist in the streets, it makes deliveries with  robots , it is a great job shelter for people who have lost their jobs, it collapsed due to the great demand on Mother’s Day and categories such as pets, technology, solidarity menus, home, sports, books, virtual education, medical and vaccine services, and even the Wyls service, to rent vehicles for short trips.

Large couriers such as DHL also offer  On-demand home package delivery services  from mobile applications at no additional cost.

However, the  apps  that connect supply and demand will not be enough and it is time to join efforts between companies to create their own platforms and distribution centers that allow them to respond with technology-based on-demand service.

From On-line education to On-demand

According to the World Economic Forum, there are 1.2 billion children in the world in 186 countries affected by the closure of schools due to the pandemic . Online education was the salvation but it was an improvised process, without reliable internet access, without teacher preparation and with analogous digital learning methodologies. However, the changes initiated by the coronavirus could be here to stay as  online  education takes less time, is more democratic, flexible, provides greater reach and allows students to be self-taught. The digital education market is projected to reach $350 billion by 2025 , according to ResearchAndMarkets.

In order to respond adequately to the needs of education, thematic courses are required on demand, accessible outside of a formal education program, at any time, with augmented reality, gamification, chat groups, online meetings and other  technologies , tools   and methodologies that go beyond replicating a physical class-conference on video. Education should be like everything else in young people’s lives, an on-demand service , concluded the World Economic Forum’s Leaders with Vision, Annual Meeting of the Champions.

The United States and China are the leaders in the global online education market.

The on-demand industry has three components: providers, technology companies, and consumers. Technology acts as an intermediary between consumers and providers, the conditions are ripe to make tailor-made developments at the service of sectors that seem to benefit from the crisis such as food, medical services and telemedicine, messaging, entertainment and education .

2 on-demand services to keep track of them

Volvo  On-demand ,  digital vehicle reservation for short journeys or months with availability of 500 km per day and 24-hour roadside assistance.

On-demand  Moovit by Intel,  less than 15 days ago, the technology giant Intel bought Moovit for 900 million dollars, a move in times of uncertainty with a clear focus: bet on the autonomous or robotic driving business using the databases Moovit data that provides information on public transport and will now allow booking and access to autonomous transport such as metro feeder routes, trams and interconnected bus systems.

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A new sustainability agenda in four ideas

A pandemic like COVID-19 creates a series of risks for which companies were not prepared. With cooperation, solidarity and a vision for the future, it will be possible to overcome them. We spoke with Juan Luis Botero, General Manager of Contreebute.

Let’s offer the best of ourselves

The United Nations 2030 agenda is under threat, business and sustainability will need to strike a balance between the short and long term, and stakeholders will be more relevant and need to be heard. Because? Click on the video.

 
 
 

Together we can get ahead

The pandemic is a global issue, a common enemy, to which we must all contribute to resolve through local actions, but without borders. Likewise, we must review habits and identify new risks. Get to know some of them. Look at the video.

 
 
 

We can transform business models

We are exposed to a large amount of information. It is important to strike a balance between the positive and the negative, as well as look for strength in the creativity and values ​​of the companies to communicate better, reinvent from the service to the portfolios and make alliances that seek the common good. These are some examples.

 
 
 

We are vulnerable and resilient

Companies must bet on a radical transparency in telling the actions they are carrying out, how the crisis has affected them and how they will overcome it. It’s time to be more resilient than ever. What to do from marketing in times of crisis? More information in the video.

 

 

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How to use and promote the digital boom of the moment

It has always been said that digital transformation had a sine qua non condition: the right culture. Today we have it, technology is an imperative, it keeps many companies running, it was democratized and, as if by magic, the need made many of us learn what previously seemed complex to us.

Just to give an example, three of the issues that generated all kinds of questions and sensitivities five months ago are today protagonists in the world: automation, which allows many companies to continue operating and be more efficient; artificial intelligence, the resource that is helping the most to get ahead in decision-making; and robotization, which guarantees the operation and minimum income to critical sectors of the economy.

What previously seemed like a utopia, such as Rappi delivering addresses with  robots , was seen on the streets of Medellín, thanks to the  Kiwibot company from Antioquia ; while in China and South Korea, through georeferencing of smartphones, the proximity of those infected with COVID 19 is detected, highlights  Helmut Cepeda , vice president of Expansion at  RD Station , a services and information technology firm.

To complete this good moment, the crisis has provided the world with a greater awareness that puts people before the economy, a fine line between development and technological transformation.

Contactless technologies are leading the new digital transformation, says  Edgar Salas , CEO of  AZLOGICA , an internet of things solutions company.

Post-covid technologies

  • Contactless interfaces:  biometrics, iris reading, voice assistants and other developments that allow entering, exiting, turning on, turning off, activating and accessing services without touching anything.
  • Big data:  from the capture, storage, design, presentation and analysis of data.
  • Internet of things:  for remote monitoring of processes and asset surveillance.
  • Machine learning : to attend and make decisions with data interpretation in real time.
  • Telemedicine : for check-ups and remote health care.
  • 3D printers:  for the manufacture of devices of all kinds at home.
  • 5G:  the ideal communications platform to reduce network latency in processes such as telemedicine and in other specific cases that require greater support.
  • Robotization:  to facilitate the operation of companies, while people think.
  • E-learning : to facilitate personalized, remote and on demand teaching  .
  • Artificial intelligence:  to anticipate decision-making of all types and sectors.

To support digital transformation, it is a priority to develop ultra-learning in work teams, which includes self-taught and taught methodologies to acquire skills and knowledge more quickly and efficiently, highlights Ricardo Pineda, co-founder of Vansa,  an education  company for job of the future

The objective of the technological transformation will be to support adaptability to changes that will become stronger and more challenging, in addition to facilitating remote team work techniques with four relevant principles to face the pandemic: empathy, ethics, self-management and emotional intelligence at the service of people first, and then the economy.

The 6 phases of digital transformation

  1. Strategic vision:  it is up to management to see risks and opportunities of digital transformation, set guidelines and generate  empowerment  for change.
  2. Digitize processes:  how to apply technology to be more economical in time, money and value creation for the user.
  3. Contact points:  understand the processes for current and potential customers and suppliers, etc. to add value.
  4. Products and services:  how to digitize products and services or create new ones through digital.
  5. Business model:  how to rethink monetization by adding technology to products and services.
  6. Change management:  how to manage digital transformation with soft skills.

People will not be replaced by technology, but by people who know how to relate well to machines.

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