Data science, a role that transforms
The world moves at great speed and companies are called to keep pace. Data science is the discipline that makes figures and algorithms an input to know the audience, innovate and optimize expenses. What should companies do to get to know their customers better? What are the numbers provided by social networks and websites used […]
The content of value for the right person
Mazda, Anthropologie and Red Bull use, in these unique success stories, knowledge and segmented communication as a winning factor in their marketing strategy. Find out what they did and what transformed the conventional customer-brand relationship. In the world of marketing, the challenge is not only to reach the target market, but also to reach the […]
Artificial intelligence and data: the challenges
Where does the data go? Many keys to the future lie in the ability to capture, process and understand them. Artificial intelligence is a predictive tool and it is already here. As intelligent learning systems ( machine learning ) become more sophisticated and precise, they become great allies for data processing. Business Intelligence (BI) processes […]
Big data, what the data gives us
Today’s best big data strategies begin to take action in real time. The results are amazing. The most recent advances in the area of big data do not cease to amaze us: optimization of industrial processes, efficient decision-making in government, and an unprecedented level of insight into consumer shopping habits. Department stores such as Macy’s, […]
View data to make decisions
Reports gain exponential value when graphed. Get to know the Smart Visual so you don’t get lost in a sea of data. 1 What is Smart Visual Data? It is a tool that reinterprets business software to change the presentation of data, taking information from various sources to capture on one screen or several ( […]
