{"id":7900,"date":"2023-03-09T17:10:28","date_gmt":"2023-03-09T22:10:28","guid":{"rendered":"https:\/\/www.cadena.com.co\/?p=7900"},"modified":"2023-03-09T17:10:28","modified_gmt":"2023-03-09T22:10:28","slug":"automation-data-and-personalized-experiences-banco-falabella-success-story","status":"publish","type":"post","link":"https:\/\/www.cadena.com.co\/en\/automation-data-and-personalized-experiences-banco-falabella-success-story\/","title":{"rendered":"Automation, data and personalized experiences: Banco Falabella success story"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7900\" class=\"elementor elementor-7900\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee8765f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee8765f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b49fd2\" data-id=\"5b49fd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7870cdf3 elementor-widget elementor-widget-text-editor\" data-id=\"7870cdf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><p><\/p><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><p><span style=\"vertical-align: inherit;\">In order for companies to carry out increasingly reliable, transparent and secure businesses, it is necessary to correctly manage and prevent risks of money laundering, financing of terrorism and financing for the proliferation of weapons of mass destruction (LA\/FT\/FPWMD ).<\/span><\/p><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"vertical-align: inherit;\">Currently, there are companies obliged to establish a\u00a0 <\/span><strong><span style=\"vertical-align: inherit;\">Comprehensive LA\/FT\/FPADM Risk Self-control and Management System<\/span><\/strong><span style=\"vertical-align: inherit;\"> , which implies the identification of their own risks and the analysis of their exposure to them, contemplating factors such as geographical areas where they operate, their counterparties and final beneficiaries, among other relevant aspects.<\/span><\/p><p><span style=\"vertical-align: inherit;\">Even if you are thinking of implementing an\u00a0 <\/span><strong><span style=\"vertical-align: inherit;\">ML\/FT risk management<\/span><\/strong><span style=\"vertical-align: inherit;\"> system, you should consider the possibility of using technological tools or digital platforms that support the processes established for the correct relationship with third parties.<\/span><\/p><\/div><\/div><h2 id=\"titularesH2\" class=\"vc_custom_heading\"><span style=\"vertical-align: inherit;\">Why is it important to evolve and promote digital transformation focused on LA\/FT\/FPADM risk management?<\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"vertical-align: inherit;\">Organizations must be aware that risk scenarios will always exist and begin to promote uncertainty management and incorporate for this purpose all the necessary tools that have emerged thanks to\u00a0 <\/span><strong><span style=\"vertical-align: inherit;\">digital transformation.<\/span><\/strong><\/p><p><span style=\"vertical-align: inherit;\">\u201cWell-used <\/span><strong><span style=\"vertical-align: inherit;\">technology\u00a0<\/span><\/strong><span style=\"vertical-align: inherit;\"> is an ally of the human being, because it contributes to guaranteeing a better quality of life and better decision-making. In everyday life, it makes it possible\u00a0 <\/span><strong><span style=\"vertical-align: inherit;\">to manage risks<\/span><\/strong><span style=\"vertical-align: inherit;\"> \u00a0such as early warnings of tsunamis and droughts,&#8221; says Juan Camilo Tirado Mar\u00edn, administrative director of Agrograin SA.<\/span><\/p><\/div><\/div><h2 class=\"vc_custom_heading\"><span style=\"vertical-align: inherit;\">How to implement technologies in favor of ML\/FT risk management?<\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"vertical-align: inherit;\">These are good practices recommended by Juan Camilo Tirado Mar\u00edn, administrative director of Agrograin SA<\/span><\/p><div class=\"contDrop\"><div class=\"dropcap bgseguridad\"><b><span style=\"vertical-align: inherit;\">1<\/span><\/b><\/div><p><span style=\"vertical-align: inherit;\">Do not weaken controls with third parties (interest groups, employees, area of \u200b\u200b\u200b\u200binfluence, etc.), based on your own perceptions.<\/span><\/p><\/div><div class=\"contDrop\"><div class=\"dropcap bgseguridad\"><b><span style=\"vertical-align: inherit;\">2<\/span><\/b><\/div><p><span style=\"vertical-align: inherit;\">Implement\u00a0 <\/span><a href=\"https:\/\/rockcontent.com\/es\/blog\/focus-group\/#:~:text=Focus%20Group%20es%20un%20m%C3%A9todo,investigaci%C3%B3n%20muy%20usado%20en%20marketing.&amp;text=Organizar%20un%20focus%20group%20puede,el%20%C3%A9xito%20en%20esta%20tarea.\" target=\"_blank\" rel=\"noopener noreferrer\"><em><span style=\"vertical-align: inherit;\">focus groups<\/span><\/em><\/a><span style=\"vertical-align: inherit;\"> , where participants can share news and discuss these platforms and their updates, from which valuable information can be obtained. This would help the team in charge of ML\/FT\/FPWMD risk management to be increasingly autonomous and expert on the subject.<\/span><\/p><\/div><div class=\"contDrop\"><div class=\"dropcap bgseguridad\"><b><span style=\"vertical-align: inherit;\">3<\/span><\/b><\/div><p><span style=\"vertical-align: inherit;\">Carry out a standardization of the process to define a procedure, establish a methodology, delimit the scope of each user and make this implementation more organized.<\/span><\/p><\/div><div class=\"contDrop\"><div class=\"dropcap bgseguridad\"><b><span style=\"vertical-align: inherit;\">4<\/span><\/b><\/div><p><span style=\"vertical-align: inherit;\">Segment the information, evaluating which alerts and results are repetitive, so that it is increasingly refined and that access to it is faster and faster.<\/span><\/p><\/div><\/div><\/div><h2 class=\"vc_custom_heading\"><span style=\"vertical-align: inherit;\">If you are taking your first steps in ML\/FT risk management, what to do?<\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"vertical-align: inherit;\">You have the advantage of handling these issues correctly from scratch, so you can promote the independence of the risk management team, give them autonomy and empowerment to consult any third party with whom they intend to do business in the company.<\/span><\/p><\/div><\/div><h2 class=\"vc_custom_heading\"><span style=\"vertical-align: inherit;\">If you still do not have platforms or technologies focused on ML\/FT risk management<\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ul><li><span style=\"vertical-align: inherit;\">Implement risk management processes, ML\/FT, as a prevention method and not after the risk has materialized.<\/span><\/li><li><span style=\"vertical-align: inherit;\">Train your staff in the use of ML\/FT risk management platforms, so that everyone is clear about the reasons for each decision in the organization.<\/span><\/li><\/ul><\/div><\/div><h2 class=\"vc_custom_heading\"><span style=\"vertical-align: inherit;\">What benefits does the implementation of these digital platforms against ML\/FT risks bring to a company?<\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong><span style=\"vertical-align: inherit;\">technological transformation<\/span><\/strong><\/p><p><span style=\"vertical-align: inherit;\">\u201cWhen risk management is comprehensive, it must incorporate or promote the acquisition of platforms and\u00a0 <\/span><a href=\"https:\/\/staffwww.cadena.com.co\/transformacion-tecnologica-un-reto-para-la-cultura-empresarial\/\"><span style=\"vertical-align: inherit;\">technological developments<\/span><\/a><span style=\"vertical-align: inherit;\"> \u00a0and guarantee access to reliable, relevant, timely and useful information. Thinking about the management of these risks without digital tools would be ineffective,&#8221; adds Juan Camilo Tirado Mar\u00edn, administrative director of Agrograin SA.<\/span><\/p><p><strong><span style=\"vertical-align: inherit;\">Good reputation<\/span><\/strong><\/p><p><span style=\"vertical-align: inherit;\">These platforms allow you to have clear, reliable and complete information on the legal and natural persons with whom you have or are thinking of establishing relationships of trust, and avoid entering into contractual relationships with organizations that carry out criminal activities. With risk management and the support of technological tools, you can mitigate the exposure and\/or materialization of risks associated with money laundering and terrorist financing.<\/span><\/p><p><strong><span style=\"vertical-align: inherit;\">Stability<\/span><\/strong><\/p><p><span style=\"vertical-align: inherit;\">ML\/FT risk management with the support of platforms or technological tools contribute to the stability of businesses based on informed decision-making that builds the future of the company.<\/span><\/p><p><strong><span style=\"vertical-align: inherit;\">Certainty<\/span><\/strong><\/p><p><span style=\"vertical-align: inherit;\">Uncertainty\u00a0 \u00a0is one of the main characteristics of today&#8217;s world and one way to reduce it is by trying to provide the highest possible certainty <\/span><a href=\"https:\/\/www.memo.com.ar\/opinion\/como-adaptar-nuestros-negocios-ante-la-incertidumbre-actual\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">. <\/span><\/a><span style=\"vertical-align: inherit;\">Platforms or support tools for ML\/TF risk management provide this value to organizations that face uncertainty on a day-to-day basis, because from them security, trust and reliable and timely information are obtained for the decisions that are made. what to carry out<\/span><\/p><p><span style=\"vertical-align: inherit;\">If you don&#8217;t know where to start, look for allies to support you in this effort. Cadena, for example, is a company that accompanies the transformation of ML\/FT risk management processes with an expert legal team. Learn more\u00a0 <\/span><strong><span style=\"vertical-align: inherit;\">here<\/span><\/strong><span style=\"vertical-align: inherit;\"> .<\/span><\/p><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong><span style=\"vertical-align: inherit;\">Source:<\/span><\/strong><span style=\"vertical-align: inherit;\"> \u00a0Juan Camilo Tirado Mar\u00edn, administrative director of Agrograin SA, expert in asset laundering risk management, terrorist financing and weapons of mass destruction.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><p><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In order for companies to carry out increasingly reliable, transparent and secure businesses, it is necessary to correctly manage and prevent risks of money laundering, financing of terrorism and financing for the proliferation of weapons of mass destruction (LA\/FT\/FPWMD ). Currently, there are companies obliged to establish a\u00a0 Comprehensive LA\/FT\/FPADM Risk Self-control and Management System [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1783,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-7900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-operations"],"_links":{"self":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts\/7900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/comments?post=7900"}],"version-history":[{"count":0,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts\/7900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/media\/1783"}],"wp:attachment":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/media?parent=7900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/categories?post=7900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/tags?post=7900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}