{"id":7878,"date":"2023-03-09T16:31:18","date_gmt":"2023-03-09T21:31:18","guid":{"rendered":"https:\/\/www.cadena.com.co\/?p=7878"},"modified":"2023-03-09T16:31:18","modified_gmt":"2023-03-09T21:31:18","slug":"personalized-user-experiences-through-digital-strategy-how-to-achieve-them","status":"publish","type":"post","link":"https:\/\/www.cadena.com.co\/en\/personalized-user-experiences-through-digital-strategy-how-to-achieve-them\/","title":{"rendered":"Personalized user experiences through digital strategy, how to achieve them?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7878\" class=\"elementor elementor-7878\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee8765f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee8765f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b49fd2\" data-id=\"5b49fd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7870cdf3 elementor-widget elementor-widget-text-editor\" data-id=\"7870cdf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><p><span style=\"vertical-align: inherit;\">The user interface, the responsiveness, the communication methods and the delivery of data in real time, are some key elements to generate satisfactory digital experiences.<\/span><\/p><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"vertical-align: inherit;\">86% of consumers who have a satisfactory online experience are willing to pay more to receive it,\u00a0 <\/span><a href=\"https:\/\/asociaciondec.org\/informes-cx\/informe-temkin-group-clasificacion-experiencia-de-cliente\/8989\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">according to a study conducted by Tempkin Group.<\/span><\/a><\/p><p><span style=\"vertical-align: inherit;\">This seeks to connect the emotions of customers with the brand, in order to generate memories that lead them to make a purchase decision. Even those moments during the user&#8217;s digital experience that are emotionally charged will make the memory of the brand remain longer in the brain&#8217;s imagination.<\/span><\/p><\/div><\/div><h2 class=\"vc_custom_heading\"><span style=\"vertical-align: inherit;\">Key aspects during the digital experience<\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ul><li><strong><span style=\"vertical-align: inherit;\">Communication:\u00a0<\/span><\/strong><span style=\"vertical-align: inherit;\"> it is key to achieve dynamic connections and relationships between sender and receiver, in which the latter interacts with the content and feels a personalized digital experience from start to finish. A\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">HelpScout<\/span><\/em><span style=\"vertical-align: inherit;\"> study \u00a0says that connecting customers with the brand from the first experience\u00a0 <\/span><a href=\"https:\/\/www.helpscout.com\/blog\/customer-retention-strategies-that-work\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">increases profits by up to 95%.<\/span><\/a><\/li><li><strong><span style=\"vertical-align: inherit;\">Support<\/span><\/strong><span style=\"vertical-align: inherit;\"> : brands must be willing to anticipate the needs of their customers, answer their questions in the shortest possible time and give clear messages. Some tools to achieve this are <\/span><a href=\"https:\/\/staffwww.cadena.com.co\/uso-de-chatbots-para-mejorar-el-servicio-al-cliente\/\"><em><span style=\"vertical-align: inherit;\">\u00a0chatboots<\/span><\/em><\/a><span style=\"vertical-align: inherit;\"> , which are digital assistants that can respond to various requests at the same time, offering personalized treatment to each person.<\/span><\/li><li><strong><span style=\"vertical-align: inherit;\">Sensory experience:\u00a0<\/span><\/strong><span style=\"vertical-align: inherit;\"> the sensory information linked to the promotion of products in digital, creates a direct emotional relationship with your target audience. For this, it is key that you take into account elements such as color, the hierarchy of your products or services and how attractive your website is visually. At this point, these other aspects below will help you achieve it:<\/span><\/li><li><strong><span style=\"vertical-align: inherit;\">Education:\u00a0<\/span><\/strong><span style=\"vertical-align: inherit;\"> in addition to offering content on the uses and benefits of the portfolio, it is necessary to generate a feeling of trust and expertise, providing valuable information about a thematic line of the company or complementary products and services that lead the user to make the decision to buy. .<\/span><\/li><li><strong><span style=\"vertical-align: inherit;\">Entertainment:<\/span><\/strong><span style=\"vertical-align: inherit;\"> \u00a0attracting the attention of the consumer begins when they have fun browsing your website. In this way, you generate an emotion of &#8220;happiness&#8221; achieved through gamified pages,\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">tests<\/span><\/em><span style=\"vertical-align: inherit;\"> \u00a0or stories.<\/span><\/li><li><strong><em><span style=\"vertical-align: inherit;\">Onboarding:\u00a0<\/span><\/em><\/strong><span style=\"vertical-align: inherit;\"> this is the process that will guide your users throughout their digital journey<\/span><em><span style=\"vertical-align: inherit;\"> . <\/span><\/em><span style=\"vertical-align: inherit;\">\u00a0Therefore, it is important that their navigation is satisfactory from the first moment they enter your website.<\/span><\/li><\/ul><div class=\"destacados cen\"><blockquote><p><span style=\"vertical-align: inherit;\">\u201cBusiness models that recognize and act on the digital experience will be much more successful. This means finding the right tools to facilitate and optimize customer service, providing them with omnichannel support and effective communication in any situation.\u201d<\/span><\/p><\/blockquote><p><strong><span style=\"vertical-align: inherit;\">Forbes<\/span><\/strong><\/p><\/div><\/div><\/div><h2><span style=\"vertical-align: inherit;\">Recommended trends to improve the digital experience of your audience<\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div class=\"contDrop\"><div class=\"dropcap bgseguridad\"><b><span style=\"vertical-align: inherit;\">1<\/span><\/b><\/div><p><span style=\"vertical-align: inherit;\">Natural language processing to identify the syntactic, pragmatic and semantic behaviors of your audience with artificial intelligence.<\/span><\/p><\/div><div class=\"contDrop\"><div class=\"dropcap bgseguridad\"><b><span style=\"vertical-align: inherit;\">2<\/span><\/b><\/div><p><a href=\"https:\/\/staffwww.cadena.com.co\/estrategias-integrales-para-una-verdadera-experiencia-digital-como-lograrla\/\"><span style=\"vertical-align: inherit;\">Omnichannel strategies<\/span><\/a><span style=\"vertical-align: inherit;\"> \u00a0to adapt to the purchasing needs and behaviors of users.<\/span><\/p><\/div><div class=\"contDrop\"><div class=\"dropcap bgseguridad\"><b><span style=\"vertical-align: inherit;\">3<\/span><\/b><\/div><p><span style=\"vertical-align: inherit;\">Technologies of the\u00a0 <\/span><a href=\"https:\/\/staffwww.cadena.com.co\/automatizacion-inteligente-mas-alla-de-la-estrategia\/\"><span style=\"vertical-align: inherit;\">Fourth Industrial Revolution<\/span><\/a><span style=\"vertical-align: inherit;\"> , in order to reduce costs in the operation and achieve that processes that were carried out in hours can be done in seconds.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The user interface, the responsiveness, the communication methods and the delivery of data in real time, are some key elements to generate satisfactory digital experiences. 86% of consumers who have a satisfactory online experience are willing to pay more to receive it,\u00a0 according to a study conducted by Tempkin Group. This seeks to connect the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-7878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation"],"_links":{"self":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts\/7878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/comments?post=7878"}],"version-history":[{"count":0,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts\/7878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/media\/1824"}],"wp:attachment":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/media?parent=7878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/categories?post=7878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/tags?post=7878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}