{"id":7863,"date":"2023-03-09T16:26:38","date_gmt":"2023-03-09T21:26:38","guid":{"rendered":"https:\/\/www.cadena.com.co\/?p=7863"},"modified":"2023-03-09T16:26:38","modified_gmt":"2023-03-09T21:26:38","slug":"comprehensive-strategies-for-a-true-digital-experience-how-to-achieve-it","status":"publish","type":"post","link":"https:\/\/www.cadena.com.co\/en\/comprehensive-strategies-for-a-true-digital-experience-how-to-achieve-it\/","title":{"rendered":"Comprehensive strategies for a true digital experience, how to achieve it?"},"content":{"rendered":"
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Omnichannel strategies aim to achieve a long-term relationship with users, adapting to their needs and purchasing behaviors. Some keys to building these connections over time have to do with updating the data and listening to the audience.<\/span><\/p><\/div><\/div>

Has it ever happened to you that when you enter a brand’s website you have the possibility to choose whether to send a message by email, communicate through their social networks or visit the physical headquarters? This is precisely the experience proposed by\u00a0 <\/span>omnichannel strategies<\/span><\/a> , which focus on sales and service, both in the shopping experience and in\u00a0 user <\/a><\/span>onboarding\u00a0<\/span><\/em><\/a> .<\/span><\/p>

But for such a strategy to work and its results to be satisfactory or superior, customer data must be integrated in order to build profiles of each one, in such a way that it is possible to generate more personalized interactions.<\/span><\/p>

In fact, according to a study carried out by the\u00a0 <\/span>market intelligence consultancy, IDC<\/span><\/a> , consumers who live omnichannel experiences are 30% more likely to create ties with the brand for long periods of time than those who buy through a single channel.<\/span><\/p>

According to the same study, companies that have a\u00a0 <\/span>consolidated omnichannel strategy<\/span><\/a> \u00a0obtain a loyalty percentage of more than 89%, compared to 33% of companies that do not use them. Therefore, these are some recommendations:<\/span><\/p><\/div><\/div>

Omnichannel and multichannel strategies are different. The first, has as its main objective to attract buyers and take advantage of the channels to create approved experiences and thus accelerate purchases. The second focuses on giving the user different products with just a swipe of the screen.<\/span><\/div><\/div><\/div>