{"id":7858,"date":"2023-03-09T16:25:00","date_gmt":"2023-03-09T21:25:00","guid":{"rendered":"https:\/\/www.cadena.com.co\/?p=7858"},"modified":"2023-03-09T16:25:00","modified_gmt":"2023-03-09T21:25:00","slug":"startup-philosophy-how-can-companies-implement-it-winning-ideas-to-keep-in-mind","status":"publish","type":"post","link":"https:\/\/www.cadena.com.co\/en\/startup-philosophy-how-can-companies-implement-it-winning-ideas-to-keep-in-mind\/","title":{"rendered":"Startup philosophy: How can companies implement it? Winning ideas to keep in mind."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7858\" class=\"elementor elementor-7858\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee8765f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee8765f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b49fd2\" data-id=\"5b49fd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7870cdf3 elementor-widget elementor-widget-text-editor\" data-id=\"7870cdf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><p><span style=\"vertical-align: inherit;\">Startups\u00a0 \u00a0have the ability to scale their digital solutions globally more easily, due to their methodology of creating, iterating, and innovating <\/span><em><span style=\"vertical-align: inherit;\">. <\/span><\/em><span style=\"vertical-align: inherit;\">This is achieved thanks to the culture of the teams and the use of agile methodologies. Find out how his lessons are transforming the way other organizations do business today.<\/span><\/p><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/www.bbva.com\/es\/pe\/se-puede-aplicar-la-filosofia-startup-en-la-transformacion-digital-de-una-empresa\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">According to a BBVA article<\/span><\/a><span style=\"vertical-align: inherit;\"> , \u201c\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">startups<\/span><\/em><span style=\"vertical-align: inherit;\"> \u00a0are companies that are characterized by their constant capacity for innovation, their strong ties to technology and because they are completely customer-oriented. For this reason, many organizations want to emulate these characteristics to achieve their digital transformation, but not all manage to do so. So what should be the key points to follow?<\/span><\/p><p><span style=\"vertical-align: inherit;\">Thanks to the fact that\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">startups<\/span><\/em><span style=\"vertical-align: inherit;\"> \u00a0work under the banner of business models based on\u00a0 <\/span><a href=\"https:\/\/staffwww.cadena.com.co\/emprendimientos-digitales-una-tendencia-que-llego-para-quedarse\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">digital products and processes<\/span><\/a><span style=\"vertical-align: inherit;\"> , they have scaled to other countries. The success of the connections has been the ability to make quick decisions along the way, in case the process does not turn out as planned.<\/span><\/p><p><span style=\"vertical-align: inherit;\">But how to scale the business in international markets from scratch? The answer goes hand in hand with finding key allies, and experimenting and having the ability to optimize time with\u00a0 <\/span><a href=\"https:\/\/staffwww.cadena.com.co\/casos-globales-de-transformacion-tecnologica\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">technologies<\/span><\/a><span style=\"vertical-align: inherit;\"> \u00a0such as\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">big data<\/span><\/em><span style=\"vertical-align: inherit;\"> , data automation, the Internet of Things, and\u00a0 <\/span><a href=\"https:\/\/staffwww.cadena.com.co\/transformacion-digital-de-la-gestion-financiera-empresarial\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">administrative systems.<\/span><\/a><\/p><\/div><\/div><h2 class=\"vc_custom_heading\"><span style=\"vertical-align: inherit;\">Startup culture in four Colombian success stories<\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div class=\"contDrop\"><div class=\"dropcap bgseguridad\"><b><span style=\"vertical-align: inherit;\">1<\/span><\/b><\/div><p><strong><span style=\"vertical-align: inherit;\">Erco Energy<\/span><\/strong><\/p><\/div><p><span style=\"vertical-align: inherit;\">They are leaders in the implementation and management of distributed energy resources: solar, electric and energy storage. In addition, they are providers for the operation and maintenance of large-scale projects for companies and homes from Colombia, Panama and the United States.<\/span><\/p><p><span style=\"vertical-align: inherit;\">To date, they have carried out more than 1,000 projects, among them, around 740 are focused on electric mobility. Reason that has allowed them to achieve alliances and clients with companies such as EPM, Bancolombia, CI Jeans, Huawei and Pintuco. How did they do it?<\/span><\/p><p><span style=\"vertical-align: inherit;\">Juan Camilo L\u00f3pez, CEO of the\u00a0 <\/span><a href=\"https:\/\/www.ercoenergia.com.co\/?utm_term=paneles%20solares&amp;utm_source=adwords&amp;utm_medium=ppc&amp;utm_campaign=Leads%20Nueva%20Estrategia&amp;hsa_net=adwords&amp;hsa_ad=433485599476&amp;hsa_ver=3&amp;hsa_grp=97537814861&amp;hsa_kw=paneles%20solares&amp;hsa_cam=9985329567&amp;hsa_mt=b&amp;hsa_src=g&amp;hsa_tgt=kwd-24564251&amp;hsa_acc=6313729267&amp;gclid=CjwKCAjwz_WGBhA1EiwAUAxIcYedszgiz9a5twN1gnRrhD53kRWkWoW6M4CL4cMWB8OUhnauji_brRoCCOsQAvD_BwE\" target=\"_blank\" rel=\"noopener noreferrer\"><em><span style=\"vertical-align: inherit;\">startup<\/span><\/em><\/a><span style=\"vertical-align: inherit;\"> , bases the good results on these issues:<\/span><\/p><ul><li><a href=\"https:\/\/staffwww.cadena.com.co\/transformacion-tecnologica-un-reto-para-la-cultura-empresarial\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span style=\"vertical-align: inherit;\">Organizational culture:<\/span><\/strong><\/a><span style=\"vertical-align: inherit;\"> \u00a0It is focused on learning, experimentation, iterating quickly and continuing to test products.<\/span><\/li><li><a href=\"https:\/\/staffwww.cadena.com.co\/e-commerce-una-solucion-para-las-empresas-en-tiempos-de-crisis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span style=\"vertical-align: inherit;\">Technology:<\/span><\/strong><\/a><span style=\"vertical-align: inherit;\"> \u00a0they created applications to perform data mining with artificial intelligence, measure the traceability of products in real time, reduce quote times, understand the systems and make better decisions to maximize the power of electrical energy.<\/span><\/li><li><strong><span style=\"vertical-align: inherit;\">Data measurement:\u00a0<\/span><\/strong><span style=\"vertical-align: inherit;\"> with it, the aim is to identify through data what is working and what must be modified.<\/span><\/li><\/ul><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div class=\"contDrop\"><div class=\"dropcap bgseguridad\"><b><span style=\"vertical-align: inherit;\">2<\/span><\/b><\/div><p><strong><span style=\"vertical-align: inherit;\">datup<\/span><\/strong><\/p><\/div><p><span style=\"vertical-align: inherit;\">Its objective is to optimize the demand forecast with greater precision in record time to improve the supply chain. To do this they use\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">big data<\/span><\/em><span style=\"vertical-align: inherit;\"> ,\u00a0 <\/span><a href=\"https:\/\/staffwww.cadena.com.co\/inteligencia-artificial-en-la-digitalizacion-y-gestion-de-documentos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">artificial intelligence <\/span><\/a><em><span style=\"vertical-align: inherit;\">, machine learning<\/span><\/em><span style=\"vertical-align: inherit;\"> \u00a0and data science. They have positioned themselves as one of the hundred best <\/span><em><span style=\"vertical-align: inherit;\">startups\u00a0<\/span><\/em><span style=\"vertical-align: inherit;\"> in Colombia according to a study carried out by Forbes magazine\u00a0 <\/span><a href=\"https:\/\/forbes.co\/2020\/11\/06\/emprendedores\/top-100-las-100-mejores-startups-de-colombia-listado\/\" target=\"_blank\" rel=\"noopener\"><span style=\"vertical-align: inherit;\">and Innpulsa<\/span><\/a><span style=\"vertical-align: inherit;\"> \u00a0and their purpose of being the most innovative\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">supply chain<\/span><\/em><span style=\"vertical-align: inherit;\"> solution has led them to be part of\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">batch 4 of Rockstart Latam<\/span><\/em><span style=\"vertical-align: inherit;\"> .<\/span><\/p><p><span style=\"vertical-align: inherit;\">According to\u00a0 <\/span><a href=\"https:\/\/www.linkedin.com\/in\/felipehernandeza\/?originalSubdomain=co\" target=\"_blank\" rel=\"noopener\"><span style=\"vertical-align: inherit;\">Felipe Hern\u00e1ndez,<\/span><\/a><span style=\"vertical-align: inherit;\"> \u00a0founder of\u00a0 <\/span><a href=\"https:\/\/www.datup.ai\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">Datup<\/span><\/a><span style=\"vertical-align: inherit;\"> , his greatest lessons have been adapting to the technologies of the Fourth Revolution. For this they created a platform with artificial intelligence that allows companies to make better decisions through data, in an easy, fast and affordable way.<\/span><\/p><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div class=\"destacados cen\"><span style=\"vertical-align: inherit;\">The digital transformation of a company is achieved with more agile results, changing the culture within the organization and performing data analysis to make more assertive and effective decisions.<\/span><\/div><div class=\"destacados cen\">\u00a0<\/div><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div class=\"contDrop\"><div class=\"dropcap bgseguridad\"><b><span style=\"vertical-align: inherit;\">3<\/span><\/b><\/div><p><strong><span style=\"vertical-align: inherit;\">hackU<\/span><\/strong><\/p><\/div><p><span style=\"vertical-align: inherit;\">This is a\u00a0 <a href=\"https:\/\/www.hacku.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0Colombian online education <\/a><\/span><a href=\"https:\/\/www.hacku.co\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><span style=\"vertical-align: inherit;\">startup<\/span><\/em><\/a><span style=\"vertical-align: inherit;\"> \u00a0that aims to strengthen the\u00a0 <\/span><a href=\"https:\/\/staffwww.cadena.com.co\/transformacion-tecnologica-en-el-sector-educativo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">educational culture within companies<\/span><\/a><span style=\"vertical-align: inherit;\"> , turning learning into a habit and not an obligation. They use the\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">microlearning<\/span><\/em><span style=\"vertical-align: inherit;\"> methodology \u00a0to transfer open educational content to thousands of digital non-natives and professionals who need to update their knowledge without losing sight of their work.<\/span><\/p><p><span style=\"vertical-align: inherit;\">They currently have more than 20,000 users and clients, including Grupo Sura, Grupo Argos, Grupo Nutresa, ISA, Bancolombia and Ruta N, who use more than 250,000 information capsules<\/span><\/p><p><strong><span style=\"vertical-align: inherit;\">his learnings<\/span><\/strong><\/p><ul><li><span style=\"vertical-align: inherit;\">The simplicity to give the user what he needs in a simple and uncomplicated way.<\/span><\/li><li><span style=\"vertical-align: inherit;\">The discipline and self-learning to give your stakeholders a realistic look at the learning process.<\/span><\/li><li><span style=\"vertical-align: inherit;\">Constant education that moves towards solutions that involve more experiences. For this reason, they have made it possible for anyone, regardless of their age or level of study, to learn in a simple and continuous way.<\/span><\/li><\/ul><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div class=\"contDrop\"><div class=\"dropcap bgseguridad\"><b><span style=\"vertical-align: inherit;\">4<\/span><\/b><\/div><p><strong><span style=\"vertical-align: inherit;\">Tekus<\/span><\/strong><\/p><\/div><p><span style=\"vertical-align: inherit;\">Its purpose is to transform the world&#8217;s corporate communications through\u00a0 <\/span><a href=\"https:\/\/staffwww.cadena.com.co\/mundo-tecnologico-hoy-michel-serres\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">technology. <\/span><\/a><span style=\"vertical-align: inherit;\">\u00a0They do it through their\u00a0 \u00a0digital content management <\/span><em><span style=\"vertical-align: inherit;\">software for all types of screens, creating omnichannel experiences and facilitating decision-making based on automated data.<\/span><\/em><\/p><p><span style=\"vertical-align: inherit;\">They have implementations in Colombia and 14 other countries such as Guatemala, Honduras, El Salvador, Costa Rica, Puerto Rico. In addition, they have more than 6,000 active digital screens and 7 international allies such as RedQueen, DuoPrint, Akaunts, in countries like Ecuador, Guatemala and Mexico, positioning it as the most important Colombian company internationally in the communications industry. What have they done to achieve it?<\/span><\/p><ul><li><strong><span style=\"vertical-align: inherit;\">Cloud platform:\u00a0<\/span><\/strong><span style=\"vertical-align: inherit;\"> its solutions aim to promote a more humane and effective communication process, called\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">communications as a service,\u00a0<\/span><\/em><span style=\"vertical-align: inherit;\"> using software that is hosted in the cloud,\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">Amazon web services.<\/span><\/em><\/li><li><strong><span style=\"vertical-align: inherit;\">Trends:\u00a0<\/span><\/strong><span style=\"vertical-align: inherit;\"> being at the forefront of the latest technologies, case studies and trends are the key to creating disruptive ideas that generate value for your\u00a0 \u00a0target <\/span><a href=\"https:\/\/staffwww.cadena.com.co\/el-exito-de-la-cultura-de-servicio-al-cliente-se-basa-en-su-experiencia\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">audience .<\/span><\/a><\/li><li><strong><em><span style=\"vertical-align: inherit;\">Growth hacking<\/span><\/em><\/strong><strong><span style=\"vertical-align: inherit;\"> :\u00a0<\/span><\/strong><span style=\"vertical-align: inherit;\"> they are aligned to generate strategies that seek to acquire a greater number of users in the short term with fewer resources.<\/span><\/li><\/ul><\/div><\/div><h4 class=\"vc_custom_heading\"><span style=\"vertical-align: inherit;\">Sources:<\/span><\/h4><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"vertical-align: inherit;\">Juan Camilo L\u00f3pez, CEO of Erco energy.<\/span><\/p><p><span style=\"vertical-align: inherit;\">Felipe Hern\u00e1ndez, Founder of Datup.<\/span><\/p><p><span style=\"vertical-align: inherit;\">Leonardo Baena, CEO of Tekus.<\/span><\/p><p><span style=\"vertical-align: inherit;\">Santiago Salazar, CEO hackU.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Startups\u00a0 \u00a0have the ability to scale their digital solutions globally more easily, due to their methodology of creating, iterating, and innovating . This is achieved thanks to the culture of the teams and the use of agile methodologies. Find out how his lessons are transforming the way other organizations do business today. According to a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1851,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-7858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation"],"_links":{"self":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts\/7858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/comments?post=7858"}],"version-history":[{"count":0,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts\/7858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/media\/1851"}],"wp:attachment":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/media?parent=7858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/categories?post=7858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/tags?post=7858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}