{"id":7827,"date":"2023-03-09T16:20:01","date_gmt":"2023-03-09T21:20:01","guid":{"rendered":"https:\/\/www.cadena.com.co\/?p=7827"},"modified":"2023-03-09T16:20:01","modified_gmt":"2023-03-09T21:20:01","slug":"global-cases-of-technological-transformation","status":"publish","type":"post","link":"https:\/\/www.cadena.com.co\/en\/global-cases-of-technological-transformation\/","title":{"rendered":"Global cases of technological transformation"},"content":{"rendered":"
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Adaptation during companies’ technological transformation processes pose a challenge, both in their internal structure and in their technological architecture, because they must train talent, transform culture and lead digital innovation.<\/span><\/p><\/div><\/div>

In a survey carried out\u00a0 <\/span>by KPMG among company executives from Australia, Canada, China, the United States, France, Italy, Japan and the United Kingdom<\/span><\/a> , among which Outlook stands out, it was revealed that the implementation of digital transformation processes has made it possible to strengthen the capacity response to disruptive events, such as the high flow of communication or the maintenance of activity.<\/span><\/p>

Even during the pandemic, 80% of the companies in the world advanced their technological transformation, taking into account that it\u00a0 <\/span>is not just adapting to technology, since the change comes from within the organization,<\/span><\/a> \u00a0that is, from the collaborators. For this reason, we share these success stories of companies that have improved their performance and income.<\/span><\/p><\/div><\/div>

Best Buy<\/span><\/strong><\/div><\/div>

It took the company around seven years to finish its digital transformation process. His biggest challenges were moving from snail mail to digital marketing, delivering a value-added proposition across a range of products beyond CDs and TVs, and positioning himself within retail companies. As a result of its transformation processes, the company’s shares increased in value from USD 23.70 in 2012 to USD $74. How they did it?<\/span><\/p>

  1. Staff:<\/span><\/strong> \u00a0they trained their staff to advise consumers taking advantage of digital devices and thus improve delivery times. In addition, they used technology to achieve more assertive and strategic communication between the teams. This achieved better results in the processes and reduced times.<\/span><\/li>
  2. New focus for employees:\u00a0<\/span><\/strong> In order to improve delivery times, the company created a price match program and changed the approach to consulting its employees. It wasn’t just selling to customers, but they were trained to offer in-home consultation on how to best use mobile devices.<\/span><\/li>
  3. Business reconfiguration:\u00a0<\/span><\/strong> initiatives focused on motivating the workforce were created, for example, discounts, training, and they encouraged their employees to rethink the way they used their assets and related to their suppliers.<\/span><\/li>
  4. Personalization:<\/span><\/strong> \u00a0within their\u00a0 <\/span>marketing<\/span><\/em> plan \u00a0, they used data analytics to learn more about the tastes, preferences, and behaviors of their customers to give them a multi-channel experience that allows them to find the same benefits for consumers both in an online and physical\u00a0 <\/span>store<\/span><\/em> \u00a0.<\/span><\/li><\/ol>

    \u201cEight in 10 surveyed executives in North America say their recent change efforts have involved multiple functions, business units, or the entire company. And 68% of them stated that the main objective is to digitize the organization’s operating model\u201d.\u00a0<\/span>McKinsey Global Survey study.<\/span><\/a><\/p><\/div><\/div><\/div>

    2<\/span><\/div>

    NewTel PCS<\/span><\/strong><\/p><\/div>

    Esta es una de las principales empresas de telecomunicaciones en Bolivia, Hait\u00ed y Rep\u00fablica Dominicana. Su principal reto fue optimizar sus operaciones comerciales e incluir acciones para evitar generar fricci\u00f3n en los equipos de la organizaci\u00f3n. Actualmente,\u00a0tienen m\u00e1s de un mill\u00f3n de clientes gracias a su proceso de transformaci\u00f3n digital\u00a0que lograron gracias a:<\/p>