{"id":7817,"date":"2023-03-09T16:17:27","date_gmt":"2023-03-09T21:17:27","guid":{"rendered":"https:\/\/www.cadena.com.co\/?p=7817"},"modified":"2023-03-09T16:17:27","modified_gmt":"2023-03-09T21:17:27","slug":"the-most-important-thing-about-the-user-experience-is-onboarding","status":"publish","type":"post","link":"https:\/\/www.cadena.com.co\/en\/the-most-important-thing-about-the-user-experience-is-onboarding\/","title":{"rendered":"The most important thing about the user experience is onboarding"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

<\/p>

The first impression does matter. This is precisely the basis of\u00a0 <\/span>onboarding<\/span><\/em> , the guide process for new users to find value in a product or service through\u00a0 <\/span>software<\/span><\/em> . We tell you what you should know about this process.<\/span><\/p><\/div><\/div>

A platform can get 75% of the users in the first week. However, at the end of the month if the experience on the tour is negative, you can go from having 100 to 4 assets, according to a study by\u00a0 <\/span>Appcues.<\/span><\/a><\/p>

Even 8 out of 10 users delete an application because they do not know how to use it and 55% of people in the world do not consume products online because they do not understand how to buy or acquire it, according to the Wyzowl statistics report\u00a0 <\/span>.<\/span><\/a><\/p>

This is why implementing technological transformation through\u00a0 <\/span>onboarding<\/span><\/em> goes beyond retaining users. It is necessary to apply user experience and usability strategies to improve a person’s navigation from the first time they visit a platform, taking into account the following:<\/span><\/p><\/div><\/div>

1<\/span><\/div>

understand your audience<\/span><\/strong><\/p><\/div>

You must know what type of public you are selling to. This way you will be more assertive with the strategies you implement, you will know how to remove the obstacles that people encounter during their\u00a0 <\/span>onboarding<\/span><\/em> \u00a0and what support information to provide the user to improve their experience. In addition, at this point it is key to know what the pain points are. This helps to know how to communicate to the target audience and offer your portfolio strategically.<\/span><\/p>

For this, it is important to take into account four key concepts:<\/span><\/p>