{"id":7726,"date":"2023-03-09T15:34:06","date_gmt":"2023-03-09T20:34:06","guid":{"rendered":"https:\/\/www.cadena.com.co\/?p=7726"},"modified":"2023-03-09T15:34:06","modified_gmt":"2023-03-09T20:34:06","slug":"tiktok-opportunities-for-brands","status":"publish","type":"post","link":"https:\/\/www.cadena.com.co\/en\/tiktok-opportunities-for-brands\/","title":{"rendered":"TikTok opportunities for brands"},"content":{"rendered":"
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This social network of Chinese origin, with more than two billion downloads and more than one billion active users per month, is gaining more and more popularity in brand marketing strategies. Find out why and some of the brands that are generating good content here.<\/span><\/p><\/div><\/div>

During confinement, TikTok has positioned itself as the reference social network. His bet from him is to allow users\u00a0 <\/span>to create, edit and share videos between 15 seconds and 60 seconds<\/span><\/strong> , thus revealing their creativity to tell different situations. With the use of effects, filters, sounds, license-free music and other tools, they generate unique and fun publications.<\/span><\/p>

The most popular videos are musical ones, however, it is not the only way it offers to generate content and entertain followers, who are mainly between 16 and 24 years old. Yes, the so-called generation Z or\u00a0 <\/span>centennials<\/span><\/em> \u00a0is the target audience of this network, although every time there are other generations that are beginning to have a presence here.<\/span><\/p>

The first thing brands should do before opening a TikTok account is to study it and understand if it is strategic for them. You always have to remember that although there are many social networks, it is not necessary to be in all of them.<\/span><\/div>

Seeing the success and reception it has had among audiences, several companies and brands in the world began to wonder and analyze whether it was relevant and strategic to have a profile and generate conversations on TikTok.<\/span><\/p>

Currently, several brands have done so because they saw in this network a new opportunity to communicate differently and with a fresher tone with their audiences. In addition, after studying it and understanding how it works and what its dynamics are -this is key to making the decision-, they understood that it\u00a0 <\/span>is a good tool for their marketing strategies because:<\/span><\/strong><\/p>

  • Compared to networks like Facebook or Instagram, it has greater organic reach, that is, the brand’s video can reach more users, not just followers.<\/span><\/li>
  • Original, funny videos that know how to take advantage of the different effects and tools of TikTok go viral. This gives greater visibility and notoriety to the brand.<\/span><\/li>
  • It allows to attract and capture the attention of the younger public.<\/span><\/li>
  • Through challenges, contests, and hashtags, users can create fun content for the brand. They can also join challenges set by others to gain more visibility.<\/span><\/li><\/ul><\/div><\/div>

    Featured Brands on TikTok<\/span><\/h2>

    Some of the brands that today have a profile in this network and generate unique strategies are:<\/span><\/p>

    1<\/span><\/div>

    NBA:<\/span><\/strong> \u00a0with more than 11.3 million followers, it is one of the most viral accounts on the net. Videos of the best plays, of the players, the spectators, game summaries and basketball challenges are its main contents.<\/span><\/p><\/div><\/div><\/div>