{"id":7678,"date":"2023-03-08T22:46:47","date_gmt":"2023-03-09T03:46:47","guid":{"rendered":"https:\/\/www.cadena.com.co\/?p=7678"},"modified":"2023-03-08T22:46:47","modified_gmt":"2023-03-09T03:46:47","slug":"on-demand-services-the-kings-of-the-crisis","status":"publish","type":"post","link":"https:\/\/www.cadena.com.co\/en\/on-demand-services-the-kings-of-the-crisis\/","title":{"rendered":"On-demand services, the kings of the crisis"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7678\" class=\"elementor elementor-7678\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee8765f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee8765f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b49fd2\" data-id=\"5b49fd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7870cdf3 elementor-widget elementor-widget-text-editor\" data-id=\"7870cdf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><p><span style=\"vertical-align: inherit;\">Support and products with 24\/7 availability, those that are paid only when used, and delivered through technology, are the evolution of the service. What was an added value, is imposed as a rule in a world in which hours and spaces 100% for the office, study, family or rest are the past.<\/span><\/p><\/div><\/div><h2 class=\"vc_custom_heading\"><span style=\"vertical-align: inherit;\">How to cross an offer with a demand in which it is not known when or where the clients will appear?<\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong><span style=\"vertical-align: inherit;\">With technology, that is the answer. <\/span><\/strong><span style=\"vertical-align: inherit;\">\u00a0If we have learned anything from the Covid-19 crisis, it is that time and space are relative, and they reinvent themselves from one day to the next.<\/span><\/p><p><span style=\"vertical-align: inherit;\">While the house is the new world where families, children, the boss, work colleagues and leisure come together, and all at the wrong time &#8211; outside of traditional schedules &#8211; consumer demands go beyond all rules and have a new imperative: real, permanent, immediate, total availability.<\/span><\/p><p><em><span style=\"vertical-align: inherit;\">An element is added to this trend, economic availability, while a few months ago, at the beginning of the confinement, customers perceived on-demand<\/span><\/em><span style=\"vertical-align: inherit;\"> products and services as\u00a0 \u00a0an added value for which they were willing to pay more, today the reality at home is another, since you study with modular and virtual programs at any time, you receive food and other products at home in minutes, personalized and scheduled transportation, all at low prices.<\/span><\/p><p><strong><em><span style=\"vertical-align: inherit;\">The on-demand<\/span><\/em>\u00a0<\/strong><span style=\"vertical-align: inherit;\"> formula\u00a0 passed the test, although not all sectors or companies that used it did. Uber stopped operating in Colombia and laid off nearly 4,000 employees. Airbnb will decrease its annual income by more than 50% and suspend 2,000 contracts. However, Rappi is the protagonist in the streets, it makes deliveries with\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">robots<\/span><\/em><span style=\"vertical-align: inherit;\"> , it is a great job shelter for people who have lost their jobs, it collapsed due to the great demand on Mother&#8217;s Day and categories such as pets, technology, solidarity menus, home, sports, books, virtual education, medical and vaccine services, and even the Wyls service, to rent vehicles for short trips.<\/span><\/p><p><span style=\"vertical-align: inherit;\">Large couriers such as DHL also offer\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">On-demand<\/span><\/em><span style=\"vertical-align: inherit;\"> home package delivery services \u00a0from mobile applications at no additional cost.<\/span><\/p><p><span style=\"vertical-align: inherit;\">However, the\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">apps<\/span><\/em><span style=\"vertical-align: inherit;\"> \u00a0that connect supply and demand will not be enough and it is time to join efforts between companies to create their own platforms and distribution centers that allow them to respond with technology-based on-demand service.<\/span><\/p><\/div><\/div><h2 class=\"vc_custom_heading\"><span style=\"vertical-align: inherit;\">From On-line education to On-demand<\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/www.weforum.org\/agenda\/2020\/04\/coronavirus-education-global-covid19-online-digital-learning\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">According to the World Economic Forum, there are 1.2 billion children in the world in 186 countries affected by the closure of schools due to the pandemic<\/span><\/a><span style=\"vertical-align: inherit;\"> . Online education was the salvation but it was an improvised process, without reliable internet access, without teacher preparation and with analogous digital learning methodologies. However, the changes initiated by the coronavirus could be here to stay as\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">online\u00a0<\/span><\/em><span style=\"vertical-align: inherit;\"> education takes less time, is more democratic, flexible, provides greater reach and allows students to be self-taught.\u00a0<\/span><a href=\"https:\/\/www.globenewswire.com\/news-release\/2019\/12\/17\/1961785\/0\/en\/Online-Education-Market-Study-2019-World-Market-Projected-to-Reach-350-Billion-by-2025-Dominated-by-the-United-States-and-China.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">The digital education market is projected to reach $350 billion by 2025<\/span><\/a><span style=\"vertical-align: inherit;\"> , according to ResearchAndMarkets.<\/span><\/p><p><span style=\"vertical-align: inherit;\">In order to respond adequately to the needs of education, thematic courses are required on demand, accessible outside of a formal education program, at any time, with augmented reality, gamification, chat groups, online meetings and other\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">technologies <\/span><\/em><em><span style=\"vertical-align: inherit;\">,<\/span><\/em><span style=\"vertical-align: inherit;\"> tools\u00a0 \u00a0and methodologies that go beyond replicating a physical class-conference on video.\u00a0<\/span><a href=\"https:\/\/www.weforum.org\/agenda\/2019\/06\/education-should-be-on-demand-service\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\">Education should be like everything else in young people&#8217;s lives, an on-demand service<\/span><\/a><span style=\"vertical-align: inherit;\"> , concluded the World Economic Forum&#8217;s Leaders with Vision, Annual Meeting of the Champions.<\/span><\/p><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div class=\"destacados cen\"><span style=\"vertical-align: inherit;\">The United States and China are the leaders in the global online education market.<\/span><\/div><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"vertical-align: inherit;\">The on-demand industry has three components: providers, technology companies, and consumers. Technology acts as an intermediary between consumers and providers, the conditions are ripe to make tailor-made developments at the service of sectors that seem to benefit from the crisis such as food, medical services and telemedicine, messaging, entertainment and education .<\/span><\/p><\/div><\/div><h2 class=\"vc_custom_heading\"><span style=\"vertical-align: inherit;\">2 on-demand services to keep track of them<\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong><span style=\"vertical-align: inherit;\">Volvo\u00a0 <\/span><em><span style=\"vertical-align: inherit;\">On-demand<\/span><\/em><span style=\"vertical-align: inherit;\"> ,\u00a0<\/span><\/strong><span style=\"vertical-align: inherit;\"> digital vehicle reservation for short journeys or months with availability of 500 km per day and 24-hour roadside assistance.<\/span><\/p><p><strong><em><span style=\"vertical-align: inherit;\">On-demand<\/span><\/em><span style=\"vertical-align: inherit;\"> \u00a0Moovit by Intel,<\/span><\/strong><span style=\"vertical-align: inherit;\"> \u00a0less than 15 days ago, the technology giant Intel bought Moovit for 900 million dollars, a move in times of uncertainty with a clear focus: bet on the autonomous or robotic driving business using the databases Moovit data that provides information on public transport and will now allow booking and access to autonomous transport such as metro feeder routes, trams and interconnected bus systems.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Support and products with 24\/7 availability, those that are paid only when used, and delivered through technology, are the evolution of the service. What was an added value, is imposed as a rule in a world in which hours and spaces 100% for the office, study, family or rest are the past. How to cross [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3490,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-7678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-en"],"_links":{"self":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts\/7678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/comments?post=7678"}],"version-history":[{"count":0,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts\/7678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/media\/3490"}],"wp:attachment":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/media?parent=7678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/categories?post=7678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/tags?post=7678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}