{"id":7673,"date":"2023-03-08T22:45:24","date_gmt":"2023-03-09T03:45:24","guid":{"rendered":"https:\/\/www.cadena.com.co\/?p=7673"},"modified":"2023-03-08T22:45:24","modified_gmt":"2023-03-09T03:45:24","slug":"a-new-sustainability-agenda-in-four-ideas","status":"publish","type":"post","link":"https:\/\/www.cadena.com.co\/en\/a-new-sustainability-agenda-in-four-ideas\/","title":{"rendered":"A new sustainability agenda in four ideas"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7673\" class=\"elementor elementor-7673\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee8765f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee8765f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b49fd2\" data-id=\"5b49fd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7870cdf3 elementor-widget elementor-widget-text-editor\" data-id=\"7870cdf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div 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entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column entradillasBlog\"><div class=\"wpb_wrapper\"><p><span style=\"vertical-align: inherit;\">A pandemic like COVID-19 creates a series of risks for which companies were not prepared. With cooperation, solidarity and a vision for the future, it will be possible to overcome them. We spoke with Juan Luis Botero, General Manager of Contreebute.<\/span><\/p><\/div><\/div><h2 class=\"vc_custom_heading\"><span style=\"vertical-align: inherit;\">Let&#8217;s offer the best of ourselves<\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"vertical-align: inherit;\">The United Nations 2030 agenda is under threat, business and sustainability will need to strike a balance between the short and long term, and stakeholders will be more relevant and need to be heard. Because?\u00a0<\/span><strong><span style=\"vertical-align: inherit;\">Click on the video.<\/span><\/strong><\/p><\/div><\/div><div class=\"g-cols wpb_row type_default valign_top vc_inner\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\u00a0<\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video ratio_16x9 align_center\"><div class=\"w-video-h\"><iframe src=\"https:\/\/www.youtube.com\/embed\/8q_JZYSSiQo\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\u00a0<\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\">\u00a0<\/div><h2 class=\"vc_custom_heading\"><span style=\"vertical-align: inherit;\">Together we can get ahead<\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"vertical-align: inherit;\">The pandemic is a global issue, a common enemy, to which we must all contribute to resolve through local actions, but without borders. Likewise, we must review habits and identify new risks. Get to know some of them.\u00a0<\/span><strong><span style=\"vertical-align: inherit;\">Look at the video.<\/span><\/strong><\/p><\/div><\/div><div class=\"g-cols wpb_row type_default valign_top vc_inner\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\u00a0<\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video ratio_16x9 align_center\"><div class=\"w-video-h\"><iframe src=\"https:\/\/www.youtube.com\/embed\/2nQJ-hMbakk\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\u00a0<\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\">\u00a0<\/div><h2 class=\"vc_custom_heading\"><span style=\"vertical-align: inherit;\">We can transform business models<\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"vertical-align: inherit;\">We are exposed to a large amount of information. It is important to strike a balance between the positive and the negative, as well as look for strength in the creativity and values \u200b\u200bof the companies to communicate better, reinvent from the service to the portfolios and make alliances that seek the common good.\u00a0<\/span><strong><span style=\"vertical-align: inherit;\">These are some examples.<\/span><\/strong><\/p><\/div><\/div><div class=\"g-cols wpb_row type_default valign_top vc_inner\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\u00a0<\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video ratio_16x9 align_center\"><div class=\"w-video-h\"><iframe src=\"https:\/\/www.youtube.com\/embed\/xezimOVpzfo\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\u00a0<\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\">\u00a0<\/div><h2 class=\"vc_custom_heading\"><span style=\"vertical-align: inherit;\">We are vulnerable and resilient<\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"vertical-align: inherit;\">Companies must bet on a radical transparency in telling the actions they are carrying out, how the crisis has affected them and how they will overcome it. It&#8217;s time to be more resilient than ever. What to do from marketing in times of crisis?\u00a0<\/span><strong><span style=\"vertical-align: inherit;\">More information in the video.<\/span><\/strong><\/p><\/div><\/div><div class=\"g-cols wpb_row type_default valign_top vc_inner\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\u00a0<\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video ratio_16x9 align_center\"><div class=\"w-video-h\"><iframe src=\"https:\/\/www.youtube.com\/embed\/xo6lMXrhsFk\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><p><\/p><\/div><\/div><div class=\"g-cols wpb_row type_default valign_top vc_inner\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video ratio_16x9 align_center\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><p><!-- \/wp:html --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A pandemic like COVID-19 creates a series of risks for which companies were not prepared. With cooperation, solidarity and a vision for the future, it will be possible to overcome them. We spoke with Juan Luis Botero, General Manager of Contreebute. Let&#8217;s offer the best of ourselves The United Nations 2030 agenda is under threat, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3497,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-7673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-en"],"_links":{"self":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts\/7673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/comments?post=7673"}],"version-history":[{"count":0,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts\/7673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/media\/3497"}],"wp:attachment":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/media?parent=7673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/categories?post=7673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/tags?post=7673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}