{"id":7647,"date":"2023-03-08T22:34:20","date_gmt":"2023-03-09T03:34:20","guid":{"rendered":"https:\/\/www.cadena.com.co\/?p=7647"},"modified":"2023-03-08T22:34:20","modified_gmt":"2023-03-09T03:34:20","slug":"brands-that-add-up-in-uncertain-times","status":"publish","type":"post","link":"https:\/\/www.cadena.com.co\/en\/brands-that-add-up-in-uncertain-times\/","title":{"rendered":"Brands that add up in uncertain times"},"content":{"rendered":"
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Imagination, reaction capacity, solid values, innovation to minimize impacts, commercial vision and long-term projection, are the qualities of the brands that have created powerful initiatives to face the COVID19 crisis. How did they do it? What are your successes?<\/span><\/p><\/div><\/div>

In a week life in the country changed as part of the staggered transformations in the world by COVID19. However, in that same time, much less, disruptive initiatives have been created to overcome job uncertainty in the present and in the future.<\/span><\/p>

The paths have been to give value to generosity, reaffirm purposes, act as a result of new needs, not disguise commercial actions, communicate on time, unite ideas and think more than about clients, about human beings.<\/span><\/p>

These are some brands and actions that add up. His great lesson from him is, without a doubt, not to stop before the crisis, not even to think; and implement ideas that on the fly will tell if they were worth it or not.<\/span><\/p><\/div><\/div>

Giving value to solidarity, Sunrise<\/span><\/a><\/h2>