{"id":7632,"date":"2023-03-08T22:28:24","date_gmt":"2023-03-09T03:28:24","guid":{"rendered":"https:\/\/www.cadena.com.co\/?p=7632"},"modified":"2023-03-08T22:28:24","modified_gmt":"2023-03-09T03:28:24","slug":"spotifys-success-story","status":"publish","type":"post","link":"https:\/\/www.cadena.com.co\/en\/spotifys-success-story\/","title":{"rendered":"Spotify’s success story"},"content":{"rendered":"
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<\/p>

Spotify, a company founded in October 2006 in Sweden and launched in Europe in 2008, demonstrates how 14 years are enough to innovate, be disruptive, work with new technologies and be simple.<\/span><\/p><\/div><\/div>

Spotify was created by: Daniel Ek and Martin Lorentzon, both Swedish businessmen. The application began to listen to streaming music and began to gain strength due to its\u00a0 <\/span>freemium<\/span><\/em> model \u00a0in different countries around the world. Today with a presence in 79 countries and more than 200 million active users.<\/span><\/p><\/div><\/div>

What is freemium:<\/span><\/h2>

The\u00a0 <\/span>freemium<\/span><\/em> model \u00a0is the combination between\u00a0 <\/span>free<\/span><\/em> \u00a0and\u00a0 <\/span>premium<\/span><\/em> , this means that users are offered the possibility of enjoying a free basic service and in turn having advanced tools for paying users. One way to gain the trust of a user is to provide a service at no cost and, after learning about it and having a positive perception, start charging them for certain functions or privileges.<\/span><\/p>

The platforms declared\u00a0 <\/span>freemium<\/span><\/em> \u00a0must have a limited time for the use of the tool, a defined number of times to use it or defined users.<\/span><\/p><\/div><\/div>

to which no one believed<\/span><\/h2>

A few years ago it was unimaginable to think that an application would have the official music of the artists available and that users could access it without resorting to piracy. Spotify is even considered to be an ally of the music industry because it allows revenue to return to the industry. The company has made high payments for music licenses and copyrights, which in many years did not allow it to make a profit; However, the company went public in 2018 and each time it is capitalized with the payment of user subscriptions, which grows at an exponential volume and the advertising that those who enjoy the free service listen to.<\/span><\/p><\/div><\/div>

The success:<\/span><\/h2>

User experience<\/span><\/strong> : Spotify allows users to listen to music without internet, thanks to its download function. It also allows you to have playlists separated by genres or interests. Its multiplatform does not put any barriers to music-loving users, you can enjoy music on tablets, cell phones and computers.<\/span><\/p>

Alliances<\/span><\/strong> : in a world where the collaborative economy increasingly demonstrates its strength and how good it is for business, the alliance that Spotify makes is designed to generate\u00a0 <\/span>commodities<\/span><\/em> \u00a0for its users. Spotify makes alliances with telephone companies in the world so that the payment of users for the application is lower.<\/span><\/p>

Social networks:\u00a0<\/span><\/strong> the social media strategy has been a fundamental ally for the expansion of Spotify, since users can create playlists and follow people with whom they share musical tastes. Thus, Spotify saves on advertising costs and its community or active users organically make the content go viral.<\/span><\/p><\/div><\/div>

Spotify and artificial intelligence<\/span><\/h2>

La compa\u00f1\u00eda usa la inteligencia artificial para beneficiar a los usuarios y a su vez a los artistas. A los usuarios entreg\u00e1ndoles listas personalizadas por gustos, las canciones y artistas m\u00e1s escuchadas del a\u00f1o, entro otros y a los artistas, ofreci\u00e9ndoles aplicaciones como \u201cSpotify for artist\u201d<\/em>\u00a0que les ofrece ingreso alos artistas a una analitica en la que pueden saber c\u00f3mo sus fans interact\u00faan con su m\u00fasica, incluso tiene otra herramienta que les permite encontrar los usuarios m\u00e1s activos o sus \u201cfans\u201d y as\u00ed, entregarles ventajas diferenciadas como entradas a los conciertos, env\u00edo de informaci\u00f3n a sus correos, entre otros.<\/p>

Si usted no tiene Spotify, es el momento de conocer y navegar la herramienta; si ya la tiene en su dispositivo, les recomendamos esta lista de podcast dirigida a empresarios y l\u00edderes:<\/p>

  • BBVA Blink<\/strong><\/li>
  • TED Talk Daily<\/strong><\/li>
  • 13%<\/strong><\/li>
  • The Frye Show<\/strong><\/li><\/ul><\/div><\/div>
    Spotify tiene hoy m\u00e1s de 200 millones de usuarios activos en el mundo. Sali\u00f3 en la bolsa en abril del 2018 con una capitalizaci\u00f3n superior a los US $26.000 millones.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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    Spotify, a company founded in October 2006 in Sweden and launched in Europe in 2008, demonstrates how 14 years are enough to innovate, be disruptive, work with new technologies and be simple. Spotify was created by: Daniel Ek and Martin Lorentzon, both Swedish businessmen. The application began to listen to streaming music and began to […]<\/p>\n","protected":false},"author":2,"featured_media":3547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-7632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation"],"_links":{"self":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts\/7632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/comments?post=7632"}],"version-history":[{"count":0,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts\/7632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/media\/3547"}],"wp:attachment":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/media?parent=7632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/categories?post=7632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/tags?post=7632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}