{"id":7596,"date":"2023-03-08T22:13:32","date_gmt":"2023-03-09T03:13:32","guid":{"rendered":"https:\/\/www.cadena.com.co\/?p=7596"},"modified":"2023-03-08T22:13:32","modified_gmt":"2023-03-09T03:13:32","slug":"so-are-digital-franchises","status":"publish","type":"post","link":"https:\/\/www.cadena.com.co\/en\/blog\/so-are-digital-franchises\/","title":{"rendered":"So are digital franchises"},"content":{"rendered":"
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This modality is gaining more strength in the world every day, as it represents a growth opportunity for those companies that need local representation and also for entrepreneurs who want to enter the digital ecosystem with the support of a recognized brand.<\/span><\/p><\/div><\/div>

The Internet has changed the way we perceive the world, move around and consume, so much so that the business models known as franchises have effectively gone virtual and in recent years have become popular, offering the possibility of investing <\/span>\u00a0more safe, <\/span><\/strong>\u00a0with lower costs and good growth opportunities.<\/span><\/strong><\/p>

Digital franchises are brand licensing that works the same as a physical franchise but on the Internet; in these the franchisee buys the rights to certain geographic areas and obtains profits from mobile and web e-commerce within its marked territory. You also\u00a0 <\/span>have the rights to leverage the brand and have the\u00a0 <\/span>back-end<\/span><\/em> systems , as well as training and customer support from the parent or franchisor company.<\/span><\/strong><\/p>

The possibilities of investing in digital franchises are wide. Currently in the market, there are digital franchises whose initial investments vary from 1,800 to 22,000 dollars.<\/span><\/div>

This type of entrepreneurship\u00a0 <\/span>has become one of the most profitable investment businesses in the last year, especially in Europe,<\/span><\/strong> \u00a0although in Colombia it is a relatively new concept. If you are thinking of entering the world of digital franchises, it is essential to know a little more about them to ensure that the brand fits your profile, expectations and needs.<\/span><\/p><\/div><\/div>

What are the advantages of a digital franchise?<\/span><\/h2>

Different types of industries can benefit from taking the approach of a digital franchise. This model is ideal for:<\/span><\/p>