{"id":7231,"date":"2023-03-08T10:46:26","date_gmt":"2023-03-08T15:46:26","guid":{"rendered":"https:\/\/www.cadena.com.co\/?p=7231"},"modified":"2023-03-08T10:46:26","modified_gmt":"2023-03-08T15:46:26","slug":"the-metaverse-a-world-of-opportunities-for-your-company","status":"publish","type":"post","link":"https:\/\/www.cadena.com.co\/en\/the-metaverse-a-world-of-opportunities-for-your-company\/","title":{"rendered":"The metaverse: a world of opportunities for your company"},"content":{"rendered":"\t\t
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Immersive technologies like virtual reality or augmented reality today allow us to experience many possibilities in the metaverse, and your company cannot be left behind. We tell you how your brand can enter this world.<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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And what is the metaverse?<\/span><\/h2>

It is a real world in virtuality, where you can interact with other people through <\/span>different devices and platforms<\/span><\/a><\/strong> that make you feel that you are immersed in this reality.<\/span><\/p>

Unlike video games, the metaverse is not intended to be a fantasy world, but a kind of alternate reality. For its part, it also gives companies the possibility of creating new forms of relationship with their audiences and expanding their business opportunities.<\/span><\/p>

How is the experience?<\/span><\/h2>

Once you create your avatar, you can go to the concert of your favorite singer on the other side of the world, attend a wedding with 10,000 people, buy a house and even have digital pets; It is a parallel world where these and more things can come true.<\/span><\/p>

Taking this range of options into account, companies and brands are also challenged to start thinking about how their presence could be in this new scenario, which is already a reality where, day by day, they can be creators and protagonists.<\/span><\/p>

How can my company enter the metaverse?<\/span><\/h2>
1\u00a0 <\/span><\/strong> Define your objectives, hypotheses and findings to be resolved taking into account the purpose of your business.<\/span><\/div>
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2<\/span><\/strong> Study in depth the segment of the public that you want to impact through the metaverse to give practicality to the actions that you are going to develop.<\/span><\/div>
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3<\/span><\/strong> Research which\u00a0 <\/span>type of metaverse<\/span><\/a> \u00a0best suits your needs.<\/span><\/div><\/div>
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4<\/span><\/strong> Come up with a creative idea that is coherent and consistent with your brand.<\/span><\/div>
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5<\/span><\/strong> Accompany the technology area of \u200b\u200byour company to develop the software and codes necessary for the experience.<\/span><\/div>
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6<\/span><\/strong> Review the economic possibilities in the metaverse. Get advice from your legal and financial area to have a legal and transparent process.<\/span><\/div><\/div>

Being a developing world, there can be many security gaps. Take into account the Habeas Data Law and take care of the information of your users.<\/span><\/p><\/blockquote>

Experiences that your brand can implement in the metaverse<\/span><\/h2>

Depending on your strategic objectives, there are multiple possibilities for your business to be linked in this world. Here we give you some examples:<\/span><\/p>