{"id":5207,"date":"2019-11-10T06:19:00","date_gmt":"2019-11-10T11:19:00","guid":{"rendered":"https:\/\/www.cadena.com.co\/?p=5207"},"modified":"2019-11-10T06:19:00","modified_gmt":"2019-11-10T11:19:00","slug":"everlane-la-sostenibilidad-como-driver-de-innovacion","status":"publish","type":"post","link":"https:\/\/www.cadena.com.co\/en\/everlane-la-sostenibilidad-como-driver-de-innovacion\/","title":{"rendered":"Everlane, la sostenibilidad como driver de innovaci\u00f3n"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5207\" class=\"elementor elementor-5207\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a92bd36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a92bd36\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e19223a\" data-id=\"e19223a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-054421e elementor-widget elementor-widget-text-editor\" data-id=\"054421e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Compa\u00f1\u00edas como Everlane son un buen ejemplo de que el comercio justo y la transparencia crean relaciones de valor y fidelidad del consumidor. Conozca este caso en im\u00e1genes.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e90c8a3 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"e90c8a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-b492ccc swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"everlane_01\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-description\">\n<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-7f87b0c swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"everlane_02\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-555cdeb swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"everlane_03\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-ae10af4 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"everlane_04\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-606d97e swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"everlane_06\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous slide\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next slide\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f42363 elementor-widget elementor-widget-text-editor\" data-id=\"5f42363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><div class=\"rsABlock\" data-fadeeffect=\"false\" data-moveeffect=\"none\"><div class=\"w-slider-item-description\">Con su f\u00f3rmula de transparencia radical, calidad excepcional y f\u00e1bricas \u00e9ticas, Everlane es un negocio exitoso que produce impactos superiores en el consumidor y el entorno.<\/div><\/div><div><div class=\"rsSlide\"><div class=\"rsContent\"><br \/><div class=\"rsABlock\" data-fadeeffect=\"false\" data-moveeffect=\"none\"><div class=\"w-slider-item-description\">Todos los productos de esta marca tienen la informaci\u00f3n de cu\u00e1nto cuesta producirlos, cu\u00e1nto se gana la empresa en cada uno y c\u00f3mo es el precio versus el del mercado.<\/div><\/div><\/div><\/div><\/div><div>\u00a0<\/div><div><div class=\"rsSlide\"><div class=\"rsContent\"><div class=\"rsABlock\" data-fadeeffect=\"false\" data-moveeffect=\"none\"><div class=\"w-slider-item-description\">La compa\u00f1\u00eda entrega productos atemporales y de calidad que pueden usarse hasta por d\u00e9cadas, como sacos de cashmire, zapatos italianos y camisetas de algod\u00f3n pima peruana.<\/div><\/div><\/div><\/div><\/div><div>\u00a0<\/div><div><div class=\"rsSlide\"><div class=\"rsContent\"><div class=\"rsABlock\" data-fadeeffect=\"false\" data-moveeffect=\"none\"><div class=\"w-slider-item-description\">Everlane tiene plantas en Estados Unidos, Per\u00fa, Espa\u00f1a, Italia, China y Vietnam.<\/div><\/div><\/div><div><div class=\"rsSlide\"><div class=\"rsContent\">\u00a0<\/div><\/div><div class=\"rsSlide\"><div class=\"rsContent\"><div class=\"rsABlock\" data-fadeeffect=\"false\" data-moveeffect=\"none\"><div class=\"w-slider-item-description\">La apuesta por la sostenibilidad es rentable para Everlane que crece 100% a\u00f1o tras a\u00f1o desde su creaci\u00f3n en 2011.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div>\u00a0<\/div><div><br \/><div class=\"rsABlock\" data-fadeeffect=\"false\" data-moveeffect=\"none\"><div class=\"w-slider-item-description\">La Fundaci\u00f3n Everlane Black Friday consigui\u00f3 que los clientes pagaran el precio full en la temporada para donar p\u00e1neles solares en sus planta sat\u00e9lite de los \u00c1ngeles y cascos de seguridad para 8.000 empleados de su f\u00e1brica Nobland en Vietnam.\u00a0<\/div><\/div><\/div><div><div class=\"rsSlide\"><div><div class=\"rsSlide\"><div>\u00a0<\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e2538 elementor-widget elementor-widget-video\" data-id=\"c7e2538\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/243178907?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5092f26 elementor-widget elementor-widget-text-editor\" data-id=\"5092f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"rsABlock\" data-fadeeffect=\"false\" data-moveeffect=\"none\">La Fundaci\u00f3n Everlane Black Friday consigui\u00f3 que los clientes pagaran el precio full en la temporada para donar p\u00e1neles solares en sus planta sat\u00e9lite de los \u00c1ngeles y cascos de seguridad para 8.000 empleados de su f\u00e1brica Nobland en Vietnam.\u00a0<\/div><div><div class=\"rsSlide\"><div><div class=\"rsSlide\"><div>\u00a0<\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0715d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0715d0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee63bd6\" data-id=\"ee63bd6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-faa71de elementor-widget elementor-widget-image\" data-id=\"faa71de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2103\" height=\"701\" src=\"https:\/\/www.cadena.com.co\/wp-content\/uploads\/v2-autopauta-2-conectar-mejor.png\" class=\"attachment-full size-full wp-image-10983\" alt=\"\" srcset=\"https:\/\/www.cadena.com.co\/wp-content\/uploads\/v2-autopauta-2-conectar-mejor.png 2103w, https:\/\/www.cadena.com.co\/wp-content\/uploads\/v2-autopauta-2-conectar-mejor-600x200.png 600w, https:\/\/www.cadena.com.co\/wp-content\/uploads\/v2-autopauta-2-conectar-mejor-1200x400.png 1200w, https:\/\/www.cadena.com.co\/wp-content\/uploads\/v2-autopauta-2-conectar-mejor-200x67.png 200w, https:\/\/www.cadena.com.co\/wp-content\/uploads\/v2-autopauta-2-conectar-mejor-768x256.png 768w, https:\/\/www.cadena.com.co\/wp-content\/uploads\/v2-autopauta-2-conectar-mejor-1536x512.png 1536w, https:\/\/www.cadena.com.co\/wp-content\/uploads\/v2-autopauta-2-conectar-mejor-2048x683.png 2048w\" sizes=\"(max-width: 2103px) 100vw, 2103px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Compa\u00f1\u00edas como Everlane son un buen ejemplo de que el comercio justo y la transparencia crean relaciones de valor y fidelidad del consumidor. Conozca este caso en im\u00e1genes. Previous slide Next slide \u00a0 Con su f\u00f3rmula de transparencia radical, calidad excepcional y f\u00e1bricas \u00e9ticas, Everlane es un negocio exitoso que produce impactos superiores en el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[17,18],"class_list":["post-5207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion","tag-caso-de-exito","tag-sostenibilidad"],"_links":{"self":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts\/5207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/comments?post=5207"}],"version-history":[{"count":0,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts\/5207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/media\/5214"}],"wp:attachment":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/media?parent=5207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/categories?post=5207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/tags?post=5207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}