{"id":3495,"date":"2022-11-09T16:59:00","date_gmt":"2022-11-09T21:59:00","guid":{"rendered":"https:\/\/www.cadena.com.co\/?p=3495"},"modified":"2022-11-09T16:59:00","modified_gmt":"2022-11-09T21:59:00","slug":"una-nueva-agenda-de-sostenibilidad-en-cuatro-ideas","status":"publish","type":"post","link":"https:\/\/www.cadena.com.co\/en\/una-nueva-agenda-de-sostenibilidad-en-cuatro-ideas\/","title":{"rendered":"Una nueva agenda de sostenibilidad en cuatro ideas"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3495\" class=\"elementor elementor-3495\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee8765f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee8765f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b49fd2\" data-id=\"5b49fd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7870cdf3 elementor-widget elementor-widget-text-editor\" data-id=\"7870cdf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column entradillasBlog\">\n<div class=\"wpb_wrapper\">\n<p>Una pandemia como la del COVID-19 genera una serie de riesgos para los cuales las compa\u00f1\u00edas no estaban preparadas. Con cooperaci\u00f3n, solidaridad y visi\u00f3n a futuro ser\u00e1 posible superarlos. Conversamos con Juan Luis Botero, Gerente general de Contreebute.<\/p>\n<\/div>\n<\/div>\n<h2 class=\"vc_custom_heading\">Ofrezcamos lo mejor de nosotros mismos<\/h2>\n<div class=\"wpb_text_column\">\n<div class=\"wpb_wrapper\">\n<p>La agenda de las Naciones Unidas para 2030 est\u00e1 amenazada, las empresas y la sostenibilidad deber\u00e1n alcanzar un equilibrio entre el corto y el largo plazo, y los grupos de inter\u00e9s ser\u00e1n m\u00e1s relevantes y necesitan ser escuchados. \u00bfPor qu\u00e9?\u00a0<strong>Haz clic en el video.<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"g-cols wpb_row  type_default valign_top vc_inner\">\n<div class=\"vc_col-sm-3 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\u00a0<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_col-sm-6 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"w-video ratio_16x9 align_center\">\n<div class=\"w-video-h\"><iframe src=\"https:\/\/www.youtube.com\/embed\/8q_JZYSSiQo\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_col-sm-3 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"w-separator size_medium\">\u00a0<\/div>\n<h2 class=\"vc_custom_heading\">Juntos podemos salir adelante<\/h2>\n<div class=\"wpb_text_column\">\n<div class=\"wpb_wrapper\">\n<p>La pandemia es un asunto global, un enemigo com\u00fan, al que todos debemos aportar para resolver desde unas acciones locales, pero sin fronteras. Asimismo, debemos revisar h\u00e1bitos e identificar nuevos riesgos. Conozca algunos de ellos.\u00a0<strong>Mira el video.<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"g-cols wpb_row  type_default valign_top vc_inner\">\n<div class=\"vc_col-sm-3 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\u00a0<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_col-sm-6 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"w-video ratio_16x9 align_center\">\n<div class=\"w-video-h\"><iframe src=\"https:\/\/www.youtube.com\/embed\/2nQJ-hMbakk\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_col-sm-3 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"w-separator size_medium\">\u00a0<\/div>\n<h2 class=\"vc_custom_heading\">Podemos transformar los modelos de negocio<\/h2>\n<div class=\"wpb_text_column\">\n<div class=\"wpb_wrapper\">\n<p>Estamos expuestos a una gran cantidad de informaci\u00f3n. Es importante hacer un balance entre lo positivo y lo negativo, as\u00ed como buscar en la creatividad y en los valores de las compa\u00f1\u00edas una fortaleza para comunicar mejor, reinventar desde el servicio hasta los portafolios y hacer alianzas que procuren el bien com\u00fan.\u00a0<strong>Estos son algunos ejemplos.<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"g-cols wpb_row  type_default valign_top vc_inner\">\n<div class=\"vc_col-sm-3 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\u00a0<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_col-sm-6 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"w-video ratio_16x9 align_center\">\n<div class=\"w-video-h\"><iframe src=\"https:\/\/www.youtube.com\/embed\/xezimOVpzfo\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_col-sm-3 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"w-separator size_medium\">\u00a0<\/div>\n<h2 class=\"vc_custom_heading\">Somos vulnerables y resilientes<\/h2>\n<div class=\"wpb_text_column\">\n<div class=\"wpb_wrapper\">\n<p>Las empresas deben apostar por una transparencia radical en contar las acciones que est\u00e1n realizando, c\u00f3mo los ha afectado la crisis y c\u00f3mo la superar\u00e1n. Es el momento de tener mayor capacidad de resiliencia que nunca. \u00bfQu\u00e9 hacer desde mercadeo en tiempos de crisis?\u00a0<strong>M\u00e1s informaci\u00f3n en el video.<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"g-cols wpb_row  type_default valign_top vc_inner\">\n<div class=\"vc_col-sm-3 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\u00a0<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_col-sm-6 wpb_column vc_column_container\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"w-video ratio_16x9 align_center\">\n<div class=\"w-video-h\"><iframe src=\"https:\/\/www.youtube.com\/embed\/xo6lMXrhsFk\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc6ba1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc6ba1b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbca90f\" data-id=\"dbca90f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5154d8a elementor-widget elementor-widget-image\" data-id=\"5154d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2100\" height=\"701\" src=\"https:\/\/www.cadena.com.co\/wp-content\/uploads\/autopauta-1-gestion-riesgos.png\" class=\"attachment-full size-full wp-image-10328\" alt=\"\" srcset=\"https:\/\/www.cadena.com.co\/wp-content\/uploads\/autopauta-1-gestion-riesgos.png 2100w, https:\/\/www.cadena.com.co\/wp-content\/uploads\/autopauta-1-gestion-riesgos-600x200.png 600w, https:\/\/www.cadena.com.co\/wp-content\/uploads\/autopauta-1-gestion-riesgos-1200x401.png 1200w, https:\/\/www.cadena.com.co\/wp-content\/uploads\/autopauta-1-gestion-riesgos-200x67.png 200w, https:\/\/www.cadena.com.co\/wp-content\/uploads\/autopauta-1-gestion-riesgos-768x256.png 768w, https:\/\/www.cadena.com.co\/wp-content\/uploads\/autopauta-1-gestion-riesgos-1536x513.png 1536w, https:\/\/www.cadena.com.co\/wp-content\/uploads\/autopauta-1-gestion-riesgos-2048x684.png 2048w\" sizes=\"(max-width: 2100px) 100vw, 2100px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Una pandemia como la del COVID-19 genera una serie de riesgos para los cuales las compa\u00f1\u00edas no estaban preparadas. Con cooperaci\u00f3n, solidaridad y visi\u00f3n a futuro ser\u00e1 posible superarlos. Conversamos con Juan Luis Botero, Gerente general de Contreebute. Ofrezcamos lo mejor de nosotros mismos La agenda de las Naciones Unidas para 2030 est\u00e1 amenazada, las [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3497,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-3495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts\/3495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/comments?post=3495"}],"version-history":[{"count":0,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/posts\/3495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/media\/3497"}],"wp:attachment":[{"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/media?parent=3495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/categories?post=3495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cadena.com.co\/en\/wp-json\/wp\/v2\/tags?post=3495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}