Category: Innovation

Spotify was created by: Daniel Ek and Martin Lorentzon, both Swedish businessmen. The application began to listen to streaming music and began to gain strength due to its  freemium model  in different countries around the world. Today with a presence in 79 countries and more than 200 million active users.

The  freemium model  is the combination between  free  and  premium , this means that users are offered the possibility of enjoying a free basic service and in turn having advanced tools for paying users. One way to gain the trust of a user is to provide a service at no cost and, after learning about it and having a positive perception, start charging them for certain functions or privileges.

The platforms declared  freemium  must have a limited time for the use of the tool, a defined number of times to use it or defined users.

A few years ago it was unimaginable to think that an application would have the official music of the artists available and that users could access it without resorting to piracy. Spotify is even considered to be an ally of the music industry because it allows revenue to return to the industry. The company has made high payments for music licenses and copyrights, which in many years did not allow it to make a profit; However, the company went public in 2018 and each time it is capitalized with the payment of user subscriptions, which grows at an exponential volume and the advertising that those who enjoy the free service listen to.

User experience : Spotify allows users to listen to music without internet, thanks to its download function. It also allows you to have playlists separated by genres or interests. Its multiplatform does not put any barriers to music-loving users, you can enjoy music on tablets, cell phones and computers.

Alliances : in a world where the collaborative economy increasingly demonstrates its strength and how good it is for business, the alliance that Spotify makes is designed to generate  commodities  for its users. Spotify makes alliances with telephone companies in the world so that the payment of users for the application is lower.

Social networks:  the social media strategy has been a fundamental ally for the expansion of Spotify, since users can create playlists and follow people with whom they share musical tastes. Thus, Spotify saves on advertising costs and its community or active users organically make the content go viral.

La compañía usa la inteligencia artificial para beneficiar a los usuarios y a su vez a los artistas. A los usuarios entregándoles listas personalizadas por gustos, las canciones y artistas más escuchadas del año, entro otros y a los artistas, ofreciéndoles aplicaciones como “Spotify for artist” que les ofrece ingreso alos artistas a una analitica en la que pueden saber cómo sus fans interactúan con su música, incluso tiene otra herramienta que les permite encontrar los usuarios más activos o sus “fans” y así, entregarles ventajas diferenciadas como entradas a los conciertos, envío de información a sus correos, entre otros.

Si usted no tiene Spotify, es el momento de conocer y navegar la herramienta; si ya la tiene en su dispositivo, les recomendamos esta lista de podcast dirigida a empresarios y líderes:

• BBVA Blink
• TED Talk Daily
• 13%
• The Frye Show

Some advice such as discipline, the need to be informed, the importance of being a leader and not a boss, are some of the frequent readings that we have at hand to remember what things the pioneers, the CEOs of the most important companies, do well. of the world.

At Staff we gather a series of habits and practices that promise to be prodigious for any manager.

In the Netflix documentary “Bill Gates under the magnifying glass” a human and professional facet of the Microsoft co-founder is shown, however, that professional facet is not so “ideal”, on the contrary, the obsessive way of living a passion.

The hobby for programming for Bill Gates began at a very young age. While his schoolmates played, Gates programmed; That difference that made him different from his peers, he turned into a difference for the world, an idea, a business that keeps him on the Forbes List as one of the richest men on the planet for more than fifteen editions.

Should obsession be a habit that is exposed as something positive? Obsession has always been shown as a not-so-kind practice, but for Bill Gates, his obsession with his passion was and is a trait that sets him apart and determines his history. Gates spent more than 14 hours doing the same, his experience was based on perfecting his expertise.

Outliers,  a book written by Malcolm Gladwell, defines success in a particular and different way. In this edition, the author dares to propose and recount with examples of successful people through uncommon merits and outliers, how they achieved success. Next, we exalt some of them with real situations:

One of them is  the experience , in which he proposes that people achieve success when they are experts in a subject. “Practice is not what you do when you are good. It is what one does to become good.”  Her concept is based on doing a task 10 thousand hours; after spending this time repeating the same activity, you can become an expert. This highlights the success of Thomas Alba Edison, Bill Gates, Mozart, among other famous public figures.

The second concept developed by  Malcolm Gladwell  is  the criterion . He cites examples of how very intelligent people who are afraid to speak to authority or defend their ideas in public end up being common in their professions, but like others who may not be so “great” with clear criteria, convinced of what they want that is, they achieve success in their professional life. Arguing, defending one’s own ideas, not being afraid of the hierarchy, speaking to a manager as one speaks to a peer, is, according to Gladwell, essential to achieve success.

Siempre se ha dicho que procrastinar está mal, que los millennials pierden tiempo valioso procrastinando y así, poco a poco, este término toma una “mala” fama; sin embargo, Adam Grant en su charla de TED: Los sorprendentes hábitos de los pensadores originales, expone cómo procrastinar en un punto de la curva asociada con el tiempo, es positivo.

Explica que cuando se inicia una tarea, y se deja abierta, las ideas giran en torno a este problema por resolver que dejamos en nuestra mente, y el cerebro se obliga a formular posibles soluciones; pues asegura que en estos lapsos llegan las ideas divergentes y muchas veces las ideas disruptivas.

Perhaps, when talking about simplicity, for many, the Apple company immediately appears as a benchmark, or at least those who have had a product from this company know that its differential is this; but if Apple equals simplicity, it’s because Steve Jobs made it happen.

When Jobs returned to run the company from which he had been fired, one of the main things he did was:  simplify its product offering . This in order to have fewer products, which were the best: focus the brand’s message on a differentiated identity.

Jobs defended that it was not necessary to have so many products by segments; he defended the fact of focusing the company on compelling objectives, on having less variety, and yes, more quality. Thus, his collaborators were more focused and marketing was better optimized. In the words of Steve Jobs: “ Simplicity is the ultimate sophistication”.