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Our Company
  • Who we are

  • Who we are?

    We are a market leader that boasts tools, products, and methodologies, to make your business more profitable.

  • Where we are

  • Where we are?

    We operate throughout Colombia, with offices and plants in Medellín, Bogotá, Cali, Barranquilla, and Bucaramanga.

  • Partners

  • Partners

    We sign alliances and agreements with the main companies and firms that support our business around the world.

Home > Services > MSP > How We Can Help You

How we can help you?

¿Cómo podemos ayudarlo?

What options do I have for communicating with my customers?

At Cadena we support your direct media design, execution, and tracking:

On-line media

  • e-Mails: electronic media in which personalized messages can be communicated. We send images and documents in attachments as well as the links for downloading them.
  • Personalized Web pages: micro-sites with 100% customizable contents, which represent an exclusive user experience. On these pages we can capture data, apply a survey, and communicate special offers.

Off-line Media

  • Magazines: creation of corporate magazines for communicating with customers, suppliers, and employees. We offer the design, contents, diagramming, printing, and distribution of your magazine.
  • Direct Mailings: physical, customized pieces for your customer communications.
  • Transpromo: Paper statements or documents where the fact that the transaction information is always read can be taken advantage of to also communicate special offers.

Other Media

  • SMS: text messages to any operator in the country with personalized sender and contents.
  • Call Center: Outgoing telemarketing, to support communication campaigns and update data.

How can I get the most out of my direct media investment?

Using our TIME platform, Cadena will help you become familiar with your customers’ behavior and their response to campaigns communicated through different channels; that will enable you to identify the most efficient media mix for your target audience.

How can I get the most out of my account statements?

Cadena will accompany you in creating your strategy for a more profitable account statement, which you can do by:

  1. Promoting your own products and services, to increase sales and generate cross sales.
  2. Promoting the products and services of external companies that wish to put their advertisements on your account statements.

What four key questions must I answer, to know if my company requires Cadena’s relationship marketing service?

  • Do my customers repeatedly buy my products and services?
  • Do I need to measure each one of my communications investments?
  • Do I have something in place to periodically communicate with my customers (news, product launchings, acknowledgment)?
  • Do I want to use my database to effectively communicate with my customers?